News & Press Releases
Mobitel mLoyalty expands to major retail brands in support of apparel welfare
JAAF - initiated Ransalu Pranaama Rewards Programme enters third phase
The National Mobile Service Provider, Mobitel has extended its support to Sri Lanka’s single largest worker welfare programme, Ransalu Pranaama which has entered its third phase with several popular consumer brands, to motivate and retain the 350,000 strong labour force of the apparel sector.
Supported by the Ministry of Industry and Commerce and endorsed by the industry’s supervisory body, the Joint Apparel Association Forum (JAAF), Mobitel is the first mobile network to implement the state-of-the-art NFC Smart Card Loyalty platform called mLoyalty in Sri Lanka, and is proud to associate with Sri Lanka Apparel as its official Technology provider for the worker welfare initiative.
This program has been designed by Channel 17 an integrated Marcom solutions agency who is also the project implementers. Ransalu Pranaama is an identity given to each employee of the apparel sector who has made a contribution which has enabled the industry to elevate its present status in Sri Lanka as well as the international apparel market.
There are many benefits that the employees and their families could enjoy through a Pranaama Card such as rewarding benefits from Abans, DSI, 7Stories and CIB which accept Mobitel’s Smart NFC Cards in all of their retail outlets and offer on the spot cash benefits on their products.
More than 40 consumer brands have offered to provide special discounts to the apparel workers, with 19,000 workers having already been enrolled from a large number of factories islandwide.
“Being a Brand involved in every aspect of an individual’s lifestyle, our association with Ransalu Program is yet another way of reinforcing our commitment towards the society. We want to touch the lives of the working class for they who make the economy grow,” Abans PLC Deputy Director, Buddhika Dharmawardena stated.
D. Samson and Sons (Pvt) Ltd. General Manager in Sales and Marketing, Rohan Somawansa commented, “We do not consider this as yet another Discount Program, for us it is a worthy cause towards this important segment of workforce in the country.”
"We are privileged to be part of Ransalu loyalty program. We consider this as an opportunity to extend our gratitude towards the workforce of apparel industry. The technology comes with this program will help us not only to track the loyalty transactions as and when they happen, but also to get an insight towards customer centric analytics,” Wijaya Group (Pvt. ) Ltd Senior IT Manager, Janaka De Silva stated.
The card uses the advanced closed system of Near Field Communication (NFC) technology, whereby the transaction takes place as soon as the card touches the surface of the Point of sales (POS) terminal of the merchant. The technology, which is the advanced version of loyalty programs in the world, gives the merchants and the card holders easy access to any information with regard to transaction data, and gets updated on the card as well as at the backend system, in real time.
Caption – An apparel employee is seen using the Ransalu Pranaama loyalty card at an Abans showroom.
Mobitel unveils the new Samsung Galaxy Tab S for the first time in Sri Lanka
The National Mobile Service Provider, Mobitel partnered with Samsung to provide customers a special opportunity to experience the Samsung Galaxy Tab S, which was introduced for the first time in Sri Lanka. A host of Samsung Galaxy fans witnessed a preview of the Samsung Galaxy Tab S at the Mobitel Flagship Store at Ramanayake Mawatha, Colombo 02 on 10th July, 2014. The new slim and light Samsung Galaxy Tab S contains a number of special features including multi windows, an adaptive display and finger scanner. Customers had an exclusive opportunity to pre-book the Samsung Galaxy Tab while those who visited the showroom to witness the latest addition to the Samsung range received a free book cover, keypad and Bluetooth.
Ranjith G. Rubasinghe appointed CEO of Mobitel
(Monday, 01st July 2014, Colombo): Ranjith G. Rubasinghe was appointed as the Chief Executive Officer of Sri Lanka Telecom Mobitel with effect from June 27, 2014. Rubasinghe brings with him a wealth of experience in the fields of telecommunications and IT in several national and multinational organisations, including Sri Lanka Telecom for 12 years.
He is a Chartered Engineer, Representative Fellow of the Council and the Chairman of the Electrical & Electronic Engineering Sectional Committee of the Institution of Engineers, Sri Lanka (IESL) with a MBA from the University of Colombo, BSc in Engineering and Electrical Electronics and a Postgraduate Diploma in Engineering. Rubasinghe is also a certified member of the Sri Lanka Institute of Marketing (SLIM) and an associate member of the Institute of Personal Management (IPM).
Rubasinghe also adds value to his diverse portfolio with expertise in ICT Management, Human Resource Management, Marketing and Operational & Financial control. At Sri Lanka Telecom, where he served for 12 years, he was the head of “RAINBOW PAGES” (2006-2008) and the Chief Executive Officer of SLT Manpower Solutions (Pvt) Ltd since 2008. He was able to transform the organization to SLT Human Capital Solutions (Pvt) Ltd in 2013 with the mission to be the Leading Human Asset Management Partner in Sri Lanka. He has led the organization to win the award for “Excellence in HR through Technology” at Global HR Excellence Awards 2013, Asia’s Best Employer Brand Award 2012 and award for “Best in Recruitment and Consulting” at Asian Leadership Award 2011.
Given the successive drive Rubasinghe pertains, he has also been able to achieve the Chartered Engineer of the Year 2011 Awards at IESL’s Engineering Excellence Awards and the ‘HR LEADERSHIP AWARD’ at the Global HR Excellence Awards for the year 2010 and 2013 respectively.
Mobitel hosts the country’s largest ICT conference:‘Google I/O Extended Sri Lanka 2014’
25th June 2014, Colombo: The National Mobile Service Provider, Sri Lanka Telecom Mobitel hosted Google I/O Extended conference in Sri Lanka for the second consecutive year with a registered participation of over 3000 Google enthusiasts, making it the largest ICT confab ever held in the country.
Mobitel partnered with Google Sri Lanka and the Google Developer Group (GDG) to host a successful event filled with fun and excitement. The conference included four streaming sessions aired live from the main event held in San Francisco-USA, along with interactive sessions by local speakers and an intensely competitive hackathon which ran in parallel where developers were offered an opportunity to showcase their developing talents.
Mobitel hosted the first ever Google I/O Extended Sri Lanka last year with the participation of over 1000 Googlers with resounding success, while this year, Mobitel broke its own record with an overwhelming participation that comprised an audience of Developers, ICT Professionals, Industry leaders, University students and young tech-savvy innovators.
Google I/O is an annual developer-focused conference held by Google in San Francisco –USA, featuring a wide range of Google related technologies, including information on new products and important upgrades to existing products. Since the participation for the main event in USA is strictly limited, I/O events have been extended to other geographies across the globe for the benefit of developers from other countries. The Google I/O Extended Sri Lanka 2014 was held at the Sri Lanka Foundation Institute from 7pm (25th June) till 6am (26th June).
Google I/O featured highly technical, in-depth sessions focused on building web, mobile, and enterprise applications with Google and open web technologies such as Android, Chrome, Chrome OS, Google APIs, Google Web Toolkit, and App Engine.
As technology evolves, new and exciting possibilities are created, the development of infrastructure is both the inspiration and the catalyst for the country’s advancement. Mobitel in its vision to lead Sri Lanka towards an info-com and knowledge-rich society through its service offerings, has reached yet another step by partnering the global giant Google. Mobitel, determined to be the leader of the ICT transformation of Sri Lanka and as the national mobile service provider consider it as its bounden duty to offer a network that excels in coverage with quality, capacity and speed.
LEADING SRI LANKAN MOBILE OPERATORS LAUNCH GSMA MOBILE CONNECT TRIAL
11 June 2014, Shanghai: The GSMA today announced that leading Sri Lankan operators Dialog Axiata and Mobitel will launch a beta trial of the GSMA Mobile Connect service that will allow consumers to conveniently, securely and consistently access a wide array of digital services by using their smartphones and feature phones as devices for authentication. The service will be launched in conjunction with select Sri Lankan online service providers including Kapruka, MyDeal and WoW and will be made available to participating subscribers by the end of June. The GSMA also announced that leading SIM technology providers Gemalto, Giesecke & Devrient, Morpho, Oberthur Technologies, and VALID are working with the GSMA and mobile operators to develop authentication applets to accelerate the widespread deployment of Mobile Connect services.
“Consumers are increasingly concerned over the security of their digital identity and mobile operators are ideally positioned to enable consumers to manage this by ensuring they can interact and access services in a private, trusted and secure way,” said Anne Bouverot, Director General, GSMA. “Both the trial and the support of the major SIM technology providers are important steps as the industry works in cooperation to accelerate and establish a consistent and standardised set of services for managing digital authentication and identity globally.”
“Dialog Axiata is honoured to be a partner in this first beta launch of GSMA Mobile Connect, alongside Mobitel and leading service providers from Sri Lanka’s digital services eco-system,” said Dr. Hans Wijayasuriya, Group Chief Executive of Dialog Axiata Sri Lanka and Axiata Group Digital Services. “Through this trial we intend to actively demonstrate the power and convenience of a trusted digital authentication method, centred on the mobile phone. Dialog and the Axiata Group are collectively committed to further innovation in mobile digital identity and look forward to playing a lead role in the evolution of this inclusive and consumer friendly alternative to web-based authentication technology.”
“Mobitel is pleased to be cooperating with Dialog and renowned service providers for another world’s first enabled by the GSMA. The launch by both Mobitel and Dialog marks a first implementation of the Mobile Connect service anywhere in the world and demonstrates interoperability of services across operators,” said Kapila Chandrasena, CEO Mobitel. “Consumers today yearn for more on-line, on-demand services from a multitude of service providers and this requires them to manage many different login credentials which can hinder the convenience and seamless accessibility for the user. We are certain that GSMA Mobile Connect will provide a rich user experience, leveraging readily available and ubiquitous mobile technologies, while ensuring security for both the consumer and the service provider for a convenient and safe transaction.”
SIM Technology Providers Support Mobile Connect
The world’s leading SIM technology providers, including Gemalto, Giesecke & Devrient, Morpho, Oberthur Technologies, and VALID, are working with operators and the GSMA to develop authentication applets that can be downloaded over the air using SMS, a step that will facilitate the rapid rollout of Mobile Connect services on a global basis. The SIM applet provides the challenge/response mechanism through which the user interacts with the Mobile Connect service. By using the security of the SIM, twinned with the secure mobile channel, operators are able to provide a high level of assurance for authentication and identity assertion services. Furthermore, the use of the SIM as a secure repository and verification engine supports user privacy by ensuring that the user’s PIN is never stored centrally or accessible to any third party, including the mobile operators. The SIM technology providers will include this applet as a standard feature in the SIMs offered to mobile network operators with a targeted availability by end of 2014.
The Sri Lankan launch marks a first implementation of the Mobile Connect service anywhere in the world and demonstrates interoperability of services across operators, and with the support of major SIM technology providers paves the way for further launches of the Mobile Connect service over the next year. In addition, Etisalat Group is expected to launch Mobile Connect services in the third quarter of 2014, and, in line with their commitments to providing customers with the highest possible level of security, Orange intends to provide Mobile Connect-based solutions across Europe and Africa and the Middle East by 2015.Ooredoo is also aiming to provide similar services in South East Asia in the same time frame.
Mobitel Business Solutions, a division of the National Mobile Service Provider, Mobitel Pvt Ltd, under its ‘mAutomotive’ initiative launches the Ultrasonic Fuel Sensor, a state-of-the-art technology that is expected to revolutionize the monitoring mechanism for fuel consumption of vehicles in the most reliable and efficient manner for the first time in Sri Lanka.
The Ultrasonic type fuel sensor uses non-contact ultrasonic measuring technology which ensures high measuring accuracy. The special fuel sensor does not require any tampering of the fuel gage system and does not require the insertion of special measuring devices to the fuel tank which could lead to dangerous situations. The Ultrasonic does not require such tampering and is hence considered far safer, more accurate and user-friendly.
The special technology is suitable for a wide range of vehicles such as cars, vans, buses, prime movers and other forms of transportation which could digitally record vehicle refueling, fuel availability and minimize the possibility of fuel theft. The sophisticated mechanism thereby avoids wastage of resources while improving operating efficiency.
The many features and benefits of the Ultrasonic Fuel Sensor includes the capacity to work with GPS devices and ensures the safest and most environmentally friendly fuel sensor service available in the market.
The newly introduced technology is a solution designed to alleviate the difficulties faced by organisations when managing fleet operations and to decrease exorbitant operational costs such as fuel and vehicle maintenance. As organisations are increasingly in search of new types of technology that measure and monitor the fuel consumption of vehicles, the Ultrasonic Fuel Sensor would be highly beneficial.
Mobitel Business Solutions (MBS) is a dedicated division of Mobitel formulated to cater the corporate clients with unique ICT solutions embraced with mobile technologies to realize their fullest business potential. MBS could be contacted through the hotline 0711 717171 or email firstname.lastname@example.org
Mobitel partners ikman.lk to provide free website access to Mobitel customers
The National Mobile Service Provider, Mobitel for the first time in Sri Lanka would provide free internet access to those who wish to browse ikman.lk to advertise or purchase anything online via ikman.lk. The special facility has been made available for all Mobitel customers due to a new partnership with ikman.lk to provide Mobitel customers free access to the website for all their selling and purchasing needs. The new Mobitel partnership with ikman.lk is the first of its kind, created to serve as many needs of customers. While Mobitel mobile and broadband users would normally be charged for the use of a data facility to access the website on their device, Mobitel customers now have the advantage of gaining free access to the website on their device at any time of the day. ikman.lk attracts over 2.5 million unique visitors a month to the site, making it the largest visited website in Sri Lanka.
Seen in the picture from left during the exchange of the partnership is Mobitel Product Manager - Broadband & Devices, Yasiru Abeygunawardana, Senior General Manager – Marketing, Nalin Perera, Head of ikman.lk, Alexander Löwbäck and Mobitel General Manager – Product Marketing, Isuru Dissanayake.
Pay insurance bills via ‘mCash’
Mobitel’s recently launched mCash announced a new facility, which now lets customers pay their insurance premium bills seamlessly.
Offering never-before convenience, customers can now make insurance premium payments via ‘mCash’ to Sri Lanka Insurance Corporation Limited, Ceylinco Life – Ceylinco Insurance PLC, AIA Insurance Lanka PLC, Union Assurance PLC, Asian Alliance Insurance PLC, Janashakthi Insurance PLC, HNB Assurance PLC, Amana Takaful PLC and Allianz Insurance Lanka Limited, all of whom have entered into a partnership with Mobitel to provide a better service to their customers.
Furthermore, attractive cash prizes would be in store for a group of lucky winners through a raffle draw for customers making insurance payments via ‘mCash’. ‘mCash’ customers could make self-payments or via retailers. Non-‘mCash’ customers too can make these payments via mCash Retailer Wallets at ‘mCash’ approved retail outlets.
Mobitel’s Senior General Manager – Marketing, Nalin Perera commented, “’mCash’ is revolutionizing the use of mobile cash in the country. To further enhance services for ‘mCash’ customers, Mobitel has partnered with leading insurance service providers so that ‘mCash’ customers can pay their insurance payments via ‘mCash’. Keeping in mind today’s busy lifestyles and long commutes, this service is delivering time and cost savings to our customers, whilst freeing up precious time to pursue their interests. We are committed to delivering further benefits to ‘mCash’ customers and will continue to add further merchants and insurance partners for the convenience of our customers.”
Mobitel ties up with the Ministry of Public Administration and Home Affairs
The National Mobile Service Provider, Sri Lanka Telecom Mobitel recently tied up with the Ministry of Public Administration and Home Affairs to introduce a new internal communication strategy on behalf of the ministry, which consisted of an enterprise SMS service tailor made for the Ministry.
Pictured from left are Wijesiri Ambawatte, Board Director, Mobitel; P.B. Abeykoon, Secretary, Ministry of Public Administration and Home Affairs; Hon. W.D.J. Seneviratne, Minister of Public Administration and Home Affairs; Chamila Fernando, Manager - Business Products, Mobitel at the launch held recently.
Pictured below are Mr. Wijesiri Ambawatte, Board Director, Mobitel and Mr. P.B. Abeykoon, Secretary, Ministry of Public Administration and Home Affairs exchanging the MoU at the launch event held recently.
Mobitel together with Ministry of Health launch new hotline for National Cancer Control Programme
The National Mobile Service Provider, Mobitel launched a special hotline and call center solution in collaboration with the National Cancer Control Programme (NCCP) of the Ministry of Health to provide free consultation on providing knowledge and awareness on the prevention and control of cancers.
Any inquiries with regards to cancer care could be made directly to the newly launched Mobitel hotline 0715 320 320 which will connect you to a qualified doctor at any time of the day. This hotline offers convenience in obtaining the necessary information while assuring the anonymity of the caller.
Minister of Health, Hon. Maithripala Sirisena commenting at the launch of the initiative said, “About 20,000 new cancer cases are detected each year which confirms that cancer is one of the highest rating non-communicable diseases (NCD) in the country and the world over. Ensuring early detection and treatment is key to treating any illness. This is what we hope to accomplish through this special hotline service.”
Mobitel’s Acting CEO, Kapila Chandrasena further explained that over 60 calls were received each day inquiring about information on cancer-related issues. “We are very proud of this new initiative as it allows us to address a critical need. The hotline could potentially change people’s lives if they take advantage of this opportunity. Cancer is responsible for close to 9% of NCD deaths in Sri Lanka, despite the fact that some cancers are preventable and effectively curable when detected early. This is exactly where education and awareness creation mechanisms such as this hotline are important.”
The hotline will initially have six qualified doctors who would assist callers in English, Sinhala or Tamil, with plans for expansion based on caller demand.
Hon. Maithripala Sirisena, Minister of Health is seen exchanging the MoU with Manju Fernando, Consultant, Mobitel. They are flanked by officials from the Ministry and Mobitel.
Mobitel introduces ‘Roam without a Deposit’ Added convenience, less hassle while travelling overseas
Wednesday, 12 February 2014, Colombo: The National Mobile Service Provider, Sri Lanka Telecom Mobitel, introduced an exciting new service designed especially for its post-paid customers travelling abroad. This service, which doesn’t require overseas travellers to make a cash deposit in order to utilize the roaming facility, enables them to stay in touch with their home and office with absolute ease.
Commenting on the launch of this new service, Kapila Chandrasena, Mobitel’s Acting CEO said, “‘Roam without a deposit’ offers our customers a host of benefits. It addresses the most important factors that every overseas traveller frets about: deposit, usage and charges. The fact that a deposit does not need to be made in order to enable roaming while travelling overseas is an added bonus, and the option to have real-time notifications on usage, customised usage limit and economical rates certainly makes keeping in touch with your home and office that much easier.”
Once a post-paid customer activates ‘Roam without a deposit’, customers will be notified with real-time alerts of their usage. The convenience this service offers a customer is unmatchable, and will bring into play the same roaming charges as well. By activating Mobitel’s Budget Roaming feature, customers can enjoy the lowest roaming rates while travelling overseas. This will ensure that roaming customers will be aware of their usage and the cost at all times
In order to activate this feature, a Mobitel post-paid customer can dial #999# Activation Deposit Free Roaming. The customer’s current local credit limit will apply, and the option to increase the credit limit is also available. To find out more details regarding this service, please contact Mobitel’s Roaming hotline on 0714555555.
Mobitel provides new Wi-Fi service for inbound tourists
05th February 2013, Kandy: The National Mobile Service Provider, Sri Lanka Telecom Mobitel has embarked on a new initiative to provide free Wi-Fi services to the Sri Dalada Maligawa, offering an informative online guide to tourists who visit the historic temple.
The new Wi-Fi service will facilitate inbound tourists who visit the temple to access the internet, and will also enable them to use an interactive voice guide which would direct them through each part of the temple. This voice guide will be available in multiple languages, in order to cater to tourists from a variety of nationalities.
The voice guide will provide insightful information and visual imagery on the Sacred Temple of the Tooth Relic. The interactive voice guide, available via Wi-Fi is expected to attract the interest of thousands of inbound tourists that visit the temple each year.
“Our primary aim is to ensure that those who visit the temple are well-informed about its rich history, and spread the word to others. The Dalada Maligawa is the pivot of Buddhism in Sri Lanka, and it is important that we impress upon the large numbers of inbound tourists who visit the temple each year, its importance,” Sri Dalada Maligawa, Diyawadana Nilame, Pradeep Nilanga Dela said during the launch of the Wi-Fi facility.
Meanwhile Mobitel’s Acting CEO, Kapila Chandrasena also expressed his views, “Mobitel’s key objective with the launch of this new initiative is to assist the Dalada Maligawa towards generating more publicity and to encourage more tourist visits to the temple. As the National Mobile Service Provider, it is Mobitel’s duty to contribute towards such initiatives, and we will look at providing similar services at other historical and cultural sites in the future as well.”
The Wi-Fi service can be accessed at the Temple once a ticket is purchased, and can be enjoyed till the end of the visit. The new facility will provide convenience to tourists and will create awareness on the significance of the sacred temple.
Pradeep Nilanga Dela, Diyawadana Nilame, Sri Dalada Maligawa and Rasantha Hettithanthrige, Senior General Manager - Engineering & Operations, Mobitel exchanging the agreements at the launch ceremony held recently at the Sri Dalada Maligawa
Pradeep Nilanga Dela, Diyawadana Nilame, Sri Dalada Maligawa handing over the ceremonial first ticket to a tourist at the Sri Dalada Maligawa’s ticket counter . Officials from the Dalada Maligawa and Mobitel look on.
Mobitel rewards mCash winners Gives away Rs.1mn in cash prizes
The National Mobile Service Provider, Mobitel’s newest offering – mCash, recently concluded its ‘Register & Win’ promotion for December 2013. A total of 100 lucky winners were awarded Rs.10,000 each during the month of December 2013.
Mobitel’s ‘mCash’ is the fastest, most secure and convenient method to transact money, settle utility bills and purchase goods and services, pay their insurance premiums and even withdraw money. Mobitel post-paid and pre-paid customers can top up their mCash account from mCash retail points across the country or at Mobitel/SLT/Singer Mega branches. For more information please dial 369.
Mobitel Club Magnate partners with Carlson Rezidor Hotel Group
The National Mobile Service Provider, Sri Lanka Telecom Mobitel’s Club Magnate Loyalty Programme added a global hospitality company, Carlson Rezidor Hotel Group to its extensive merchant partner network. The strategic partnership with Carlson Rezidor, one of the largest international hotel chains in the world, will provide exclusive offers to Club Magnate members.
The Carlson Rezidor Hotel Group, one of the world’s largest and most dynamic international hotel chains has a strong portfolio of globally recognized brands such as Radisson Blu®, Radisson®, Park Plaza®, Park Inn® by Radisson, Country Inns & Suites ByCarlsonSM and Hotel Missoni. With more than 1,300 hotels in 100 countries and territories across the globe, the Carlson Rezidor Hotel Group is expected to expand its network to nearly 1,500 hotels by 2015.
Guests enjoying a stay in close to 100 Carlson Rezidor hotels across 11 Asia Pacific countries, including India, Thailand, China, Australia can benefit immensely from the Mobitel Club Magnate Loyalty Programme. Club Magnate promises a 15% discount on rooms, food and beverages and 1,000 bonus Club Carlson Gold Points® at Carlson Rezidor hotels across Asia Pacific.
Additionally Mobitel Club Magnate members who stay at Carlson Rezidor hotels in Asia Pacific can enjoy benefits such as free internet access and free breakfast at all Country Inns & Suites by CarlsonSM hotels in India. Make a reservation at www.clubcarlson.com/mobitel to book a stay in a Carlson Rezidor hotel and take advantage of this special offer which will be available till 30th December 2014.
Mobitel’s Club Magnate Loyalty Programme offers an array of benefits and discounts to its Post-Paid, Pre-Paid and broadband customers. The loyalty programme boasts a 300+ strong partner merchant network and functions using NFC technology, the first of its kind in Sri Lanka.
Mobitel bags top 5S JASTECA awards
January 22nd 2014, Colombo: The National Mobile Service Provider Sri Lanka Telecom Mobitel proved to be one of the strongest business entities when it was awarded the prestigious ‘Taiki Akimoto 5S Award’ and ‘Best 5S Implementation in the Telecommunications Sector (Large Category) Award’ at the annual Japan Sri Lanka Technical and Cultural Association (JASTECA) Awards a few days ago.
The JASTECA awards is a highly competitive award competition which this year received entries from 104 companies for the prestigious 5S award amongst other award categories in various sectors such as Manufacturing, Services, Trade, Banks, Apparel, Telecommunication and Hydro-Power Projects.
Mobitel was awarded the overall winner of two of the most prestigious awards of the night in addition to three Merit Awards and two Certificates of Compliance won by Mobitel’s regional offices across the country.
The National Mobile Service Provider, which has been practicing 5S for the last five years, has been highly commended by global brands based in India, Malaysia and other countries for its business supportive work ethic, its efficient company processes, the tidiness and orderliness of the company’s offices and the productivity and positive attitudes of company staff.
“In a short span of three months we were able to implement 5S at our Finance Division in year 2008 and then completed the implementation at the Head Office by 2009. This made a remarkable change in the appearance, productivity and attitudes of the staff which was clearly visible to the entire organization. With the implementation of 5S we have seen the staff morale and confidence improving,” said Nishantha Weerakoon, Chief Financial Officer, Mobitel.
“The entire organization was taken over by extensive efforts by staff and management alike, to convert our workplace into an even more effective entity, relentlessly focusing on adding value to the activities we perform each day. The sheer dedication and keenness shown by our team members has been encouraging as it has allowed us to enhance the quality of our services. This is a historic occasion for Team Mobitel,” he said.
The Japanese 5S workplace organizational method was introduced to Sri Lanka in 1994 by Dr. Taiki Akimoto, and since 1996 JASTECA has conducted the competition annually to give recognition to companies that followed 5S to develop an efficient and professional work ethic in their organizations.
Mobitel Cash Bonanza to distribute cash prizes worth a staggering Rs.150 million in 2014 Competition extended to Mobitel’s pre-paid, post-paid and broadband customers
The National Mobile Service Provider Sri Lanka Telecom Mobitel announced that it will extend its special Cash Bonanza promotion till December 2014, and this time, extending the competition to its pre-paid, post-paid and broadband customers.
Cash Bonanza, which was launched in January 2013, received an overwhelming response from customers which prompted Mobitel to extend the draw until December 2014. Due to popular demand, a daily, monthly and quarterly draw will be held in the coming year in which cash prizes worth up to Rs. 500, Rs. 500,000 and an astounding Rs. 2,500,000 will be given away in each respective draw.
Mobitel pre-paid, post-paid and broadband customers will stand a chance to win a cash prize through Mobitel Cash Bonanza with every recharge or bill value of Rs.50/- paid, which will enable them to qualify for the draw. The distribution of cash winnings worth Rs. 150 Million in the coming year demonstrates Mobitel’s commitment to its customers.
Cash Bonanza was initially conducted for Mobitel’s pre-paid customers, and has completed three phases of the competition, giving away Rs. 63.5mn worth of cash prizes to 2,690 lucky winners.
More information on the Cash Bonanza weekly draw can be obtained by dialling #151#. Winners will be notified via Mobitel’s customer care hotline 071 27 55 777 and in writing via post. Customers will not be charged an additional fee for prizes they have won.
Mobitel wins ‘Best Project’ Award 2013 at National Project Management Excellence (NPME) Awards 2013
Friday, 07 February 2014, Colombo: The National Mobile Service Provider Sri Lanka Telecom Mobitel showcased its strength yet again as the pioneer in mobile services by winning the ‘Best Project’ award at the National Project Management Excellence (NPME) Awards 2013, conducted by the Project Management Institute (PMI) Sri Lanka Chapter.
The NPME Awards was held for the first time this year by PMI to recognize and honour outstanding Sri Lankan management professionals of Project Management discipline.
Mobitel was awarded ‘Best Project’ of the year for its successful completion of the initial phase of its Stage VII Network Expansion, which is expected to further enhance the scope of development of the telecommunications industry in Sri Lanka.
“We are proud to win this award from a prestigious institution such as PMI which is known for specializing in project management. Receiving recognition from PMI for our tireless efforts is a compliment of the highest level for us at Mobitel,” said Rasantha Hettithanthrige, SGM – Engineering and Operations, Mobitel.
The initial phase of the Stage VII network expansion is primarily focused on developing mobile network coverage in rural areas which have enabled the general public with better access to telecommunication services.
“This is a remarkable milestone for us at Mobitel with our innovative resource planning mechanism which works through a strong public – private partnership. We are really proud about this award given to us by the PMI which recognizes our best practices in the Project Management domain,” said Viresh Dassanayake, GM – Projects & Network Planning, Mobitel.
Rasantha Hettithanthrige, SGM – Engineering and Operations, Mobitel [5th from right] is pictured with the NPME award. Hon Ranjith Siyambalapitiya, Minister of Telecommunication & Information Technology is also pictured here as is Viresh Dassanayake, GM – Projects & Network Planning, Mobitel [2nd from left] along with PMI officials.
SriLankan and Mihin partner Mobitel’s Club Magnate Loyalty Programme
SriLankan Airlines’ Frequent Flyer Programme - FlySmiLes and Mobitel’s Club Magnate Loyalty Programme, recently partnered to further extend their loyalty programme. This new partnership will mean a host of special benefits to Mobitel subscribers and SriLankan’s FlySmiLes members.
Benefit to Mobitel customers
Mobitel customers who are members of SriLankan Airlines’ FlySmiLes programme will now be able to accrue FlySmiLes miles on their post-paid bills and pre-paid re-charges / top-ups. In order to be eligible for this programme, Mobitel customers must have a minimum bill value of Rs.1,000 - every additional Rs.250 spent will earn 1 point (equal to 1 FlySmiLes mile). This scheme however does not include e-services and taxes.
Benefit to FlySmiLes customers
With its three tiered-membership – Blue, Silver and Gold – SriLankan Airlines’ FlySmiLes promises its Mobitel members a wide range of exciting benefits including reward tickets, upgrades, lounge access, excess baggage, pre-assigned seating, priority confirmation, etc. FlySmiLes members can also earn miles when they travel with Mihin. The FlySmiLes Frequent Flyer programme continues to expand and has many unique ways for its members to earn and spend their miles, without any additional cost.
Benefits on Mihin Lanka
Mobitel’s Club Magnate Platinum and Gold members will be entitled to CIP (Commercially Important Person) services and discounts on upgraded/special meals on Mihin Lanka flights. All Club Magnate members will also be able to enjoy a 10kg extra baggage allowance for travel out of Colombo. They will also be provided the opportunity to pre-order duty free items as well.
Club Magnate Loyalty Programme
Mobitel’s Club Magnate loyalty programme utilizes ground-breaking NFC technology making it the first of its kind in Sri Lanka. The programme offers an array of benefits and discounts to its post-paid and pre-paid customers through a 200+ strong partner merchant network.
Mobitel introduces special contract plan for Huawei Ascend Y220 Get a brand new smartphone every 18 months
The National Mobile Service Provider, Sri Lanka Telecom Mobitel has embarked on yet another first, this time, teaming up with Huawei to offer a contract plan along with the Huawei Ascend Y220 smartphone.
The contract will require Mobitel customers to sign up for an 18 month period. This contract comes along with a special Mobitel post-paid package. This package includes the following absolutely free on a monthly basis: 2GB data, 100 M2M minutes, and 500 M2M SMSs. An initial refundable deposit of Rs. 10,000/- must be made upfront at the time of signing the contract. At the end of the contract period, customers will be eligible to receive a brand new smartphone free [for the value of Rs.10,000/-].
The Huawei Ascend Y220 smartphone is a dual SIM phone which has a 3.5 inch touchscreen and a rear camera of 0.3 MP. The Huawei Y220 also has a high memory capacity of RAM: 256MB, ROM: 512MB, Micro SD (up to 32G) and is available in black.
The authorized agent for Huawei is Singer (Sri Lanka) PLC and the Huawei Ascend Y220 along with the contract plan will be available to customers at all Singer outlets including SISIL World, Singer Mega and Singer Plus as well as at Mobitel branches and outlets islandwide.
Huawei and Mobitel have maintained strong ties since 2006, and have worked jointly on many projects to increase Mobitel’s network’s coverage, capacity and speed.
Mobitel introduces ‘mCash’; the most quick and convenient method to carry out monetary transactions
Thursday, 21st November 2013, Colombo: Living by its credo of ‘We Care. Always.’ the National Mobile Service Provider, Sri Lanka Telecom Mobitel has introduced another life-style convenient service to its customers called ‘mCash’.
‘mCash’ will be available for all Post-Paid and Pre-Paid Mobitel customers by registering for a ‘mCash’ account via #111#. Customers can make monetary transactions and withdraw money from their ‘mCash’ account as well. Over 4,000 ‘mCash’ merchant points would be established at the launch of the new service and would later expand up to 10,000 merchant points across the country.
Speaking on the launch of the service, Chairman of Sri Lanka Telecom and Mobitel’s Mr. Nimal Welgama said, “We at Mobitel are confident that this initiative to deliver a nationwide Mobile Money service will provide an unprecedented level of financial inclusion through the empowerment of millions of Sri Lankan citizens with electronic money transfer and payment facilities.
Approved by the Central Bank of Sri Lanka, ‘mCash’ is a useful supplementary method to transfer money that is fast, user-friendly and would provide a host of special offers to its customers. The number of mobile phone subscribers in Sri Lanka has reached a staggering 20 million which would promote the demand for value added services such as ‘mCash’.
Custodial Banking services will be provided by Commercial Bank of Ceylon PLC, while
Deutsche Bank A.G, is the Trustee Bank for this new initiative. ‘mCash’ would be the fastest, most secure and convenient method to transact money, settle utility bills and purchase goods and services via a mobile phone through an established partner network.
The dawn of the Mobile Money era in Sri Lanka has been made possible by the progressive and financial inclusion-focused, regulatory ethos of the Central Bank of Sri Lanka. This solution while providing the platform for financial inclusion of all Sri Lankans is also part of the overall development roadmap envisioned for the country’s electronic payments landscape. Mobitel takes pride in providing truly customer-friendly services that have a lasting impact on improving and upgrading lifestyles. Mobitel customers will now have a fast and convenient method of making money transactions without leaving the comfort of their homes.
"We are pleased to partner Mobitel as the custodian bank to launch mCash. This innovative and user friendly service will enable customers to carry out a variety of transactions such as purchasing goods, settling utility bills and sending and receiving money, offering them greater convenience ” Managing Director/Chief Executive Officer of Commercial Bank Mr. Ravi Dias said.
The Commercial Bank currently operates a network of 232 branches and service points in Sri Lanka and an ATM network of 576 terminals, the largest cash dispensing facility operated in the country by a single bank. Sri Lanka’s most internationally-lauded bank, Commercial Bank is the only Sri Lankan bank to be ranked among the world’s top 1000 banks for three successive years. Adjudged ‘Best Bank in Sri Lanka’ for 15 consecutive years by ‘Global Finance’ Magazine, the Bank has also won multiple awards as the country’s best bank from ‘The Banker,’ ‘FinanceAsia,’ ‘Euromoney’ and ‘Trade Finance’ magazines.
Fulfilling a new level of customer experience, Mobitel’s mCash transcends mere commercial objectives, as it provides a lifeline to a person at any time and any place. “We Care. Always” is translated in to a real lifestyle service offered once again by Mobitel.
Mobitel powers CHOGM App First Android app in the history of CHOGM
Thursday, 14 November 2013, Colombo: In light of the 23rd Commonwealth Heads of Government Meeting (CHOGM) being held this week, the very first Android app developed in the history of CHOGM, titled ‘CHOGM 2013 – Sri Lanka’ is gaining quick popularity.
Powered by Mobitel, the country’s National Mobile Service Provider, this app contains a wealth of information on all 52 member countries. Constructed completely in the Sinhala language, this app runs on Android 2.2 and upwards, and does not depend on your mobile phone’s capability towards Sinhala language support.
The CHOGM 2013 app contains information such as the schedule, the history of CHOGM, and its official theme song as well. Information on the 52 member countries is also included in the app. i.e.: national flag, national anthem, maps and other related information. ‘CHOGM 2013 – Sri Lanka’ is available for download on Google Play.
The Customer shall indemnify and hold MOBITEL and/ or Island and Divaina newspapers harmless from and against any claims, damages, liabilities and expenses arising out of in any way connected with any breach law , any breach of representation made by the Customer or any violation of any third party rights .
These terms and conditions may be amended and updated from time to time by Mobitel with or without notice to the customers.
Mobitel mTicketing now enables government employees to reserve railway tickets via warrants A joint venture between Mobitel and Sri Lanka Railways
Monday, 04th November 2013, Colombo: The National Mobile Service Provider, Sri Lanka Telecom Mobitel which introduced the innovative mTicketing service which also offers purchasing train tickets via your Mobitel phone, has now extended its services for the greater convenience of government employees through a new service titled ‘mWarrants’.
Government employees can now reserve their train tickets against their railway warrants, allowing them the convenience of planning their trips ahead of time.
Purchasing train tickets via Mobitel’s mTicketing service was initially available only for the reservation of tickets for trains that plied from the Colombo Fort Railway Station. However a joint collaboration between Mobitel and Sri Lanka Railways quickly made this service available in main railway stations islandwide.
This service is now widely available in areas adjacent to the Colombo-Kandy railway line, the Colombo-Matara coastal railway line and the Colombo- Batticaloa railway line as well.
In addition, it was also extended for the convenience of commuters plying the northern railway line upto Kilinochchi on September 14th this year. This facility allows residents in the area to reserve their tickets at the Kilinochchi Railway Station or alternatively at the Mobitel Branch in Jaffna. Mobitel and Sri Lanka Railways have already commenced plans to further extend the mTicketing service to commuters plying the Colombo-Trincomalee railway line.
By simply dialing 365 on their Mobitel phone, government employees can reserve their train tickets by providing the details of their warrants and immediately receive a reference number from Mobitel. Upon producing the special reference number along with the warrant at any mTicketing service counter, passengers can collect their reserved tickets without any hassle.
In the past government employees received their railway warrants 14 days prior to their travel date. However, with the mWarrants service, government employees now have a 45-day period, in which they can plan their travel and reserve their train tickets accordingly. At the time of reservation, the respective railway warrant does not have to be in hand – a mention of when it will be received can be communicated via 365 and a reservation will be made accordingly.
Mr. B.A.P. Ariyaratne, General Manager, Sri Lanka Railways expressing his views said, “There is an emerging demand for this new service for ticket reservations. It is to meet this demand that we collaborated with Mobitel four years ago when we first launched our pilot project. This service has grown immensely over the years, and we have even shifted the times for advance train ticket bookings from midnight to 10am – to make it more convenient to passengers. The mWarrants scheme now allows us to also serve government employees, and provide them with greater flexibility in terms of planning their travel.”
“Some 35,000-40,000 warrants are issued each month and therefore the demand for the new mWarrant system will be significant. These figures further increase during school vacation,” he said.
Mobitel’s Senior General Manager of Marketing, Mr. Nalin Perera who also spoke at the launch event said, “Mobitel has worked very closely with Sri Lanka Railways for the last four years. This new initiative is an extension of the railway ticketing service we offer on 365, and is one that is of extreme importance, so we can cater to a sector that was previously not catered to under this service. The progress we have achieved in this sphere would not have been possible if not for the keen dedication shown by Sri Lanka Railways, and I must thank Mr. Ariyaratne and his team for their unstinted support and the effort taken to provide greater convenience to railway commuters.”
Mobitel installs giant LED screen at Parliament grounds Parliamentary sessions can be viewed live by the public
Tuesday, 22nd October 2013, Colombo: A giant state-of-the-art LED digital screen will be unveiled this Wednesday under the patronage of Parliamentary Speaker Hon. Chamal Rajapaksa. The LED screen which has been installed in the Jayanthipura visitors’ car park of the parliamentary complex will provide the opportunity to view an uninterrupted live coverage of the debates in parliament.
The LED screen which was set up based on the recommendation and guidance of the Hon. Speaker is powered by Sri Lanka Telecom Mobitel, which is committed to provide its technological expertise for this initiative.
The Hon. Speaker, Chamal Rajapaksa expressing his views said, “In the present day and age, technology is vital for everything including the efficient functioning of industries, services and practically every aspect of our lives, even domestic. The Mahinda Chinthana clearly states that one of our primary objectives is to enhance the scope and promote the development of information technology in the country. This initiative is one step towards this goal. There are a number of visitors to the parliamentary complex, who are compelled to remain in the premises until the parliamentary sessions are over. This newly installed LED screen will give them the opportunity to watch the sessions live and stay up-to-date with the latest developments. When this new concept was shared with Mobitel, they responded quite favourably and I must thank them for their support and commitment.”
The 20ft x 10ft giant screen is built on a permanent structure giving unedited coverage of the entire sessions in parliament. Unlike normal television coverage which usually carries short, edited versions of the parliamentary sittings, the LED screen will give viewers a broad understanding of how the sessions are conducted, the issues that are debated and the way in which questions are raised and are responded to.
Commenting on the new initiative Mobitel’s Chairman, Mr. Nimal Welgama said, “The government is committed to developing the communication and information technology sector for the future, and we at Mobitel are dedicated to making that a reality. We are more than pleased to support this initiative and provide our technological prowess to make this successful.”
Ministry of Education together with Mobitel implements the student iCard project Royal College, Colombo picked as inaugural school
Monday, 14th October 2013, Colombo:
The National Mobile Service Provider, Sri Lanka Telecom Mobitel, along with the Ministry of Education today inaugurated the implementation of the student iCard project amongst schools in Sri Lanka. The implementation commenced with Royal College, Colombo being the first school chosen for this project. The ceremonial handing over of the first few iCards to students of Royal College was carried out by Hon. Bandula Gunawardene, Minister of Education.
The iCard contains vital information of the student such as name, school admission number, photograph, validity period, emergency contact number and card number. The NFC card reader devices set up at entrance points at the school allow students to ‘tap’ in their attendance. A pre-defined cut off time ensures that absentees’ parents are informed of such via SMS. Apart from monitoring the student’s attendance, the iCard can be used as a payment card to be utilised within the school premises such as the canteen, bookshop and school bus and so on. The iCard management system will generate valuable management reports increasing the productivity and efficiency of the administration of the school.
Speaking at the event Minister Bandula Gunawardene said, “The initiation of the iCard project is a good example that the government is taking an active role in introducing new initiatives for the development of the education sector in Sri Lanka. This project will not only accentuate school attendance, but will also make a considerable improvement in the child’s security and bring an ease of mind to parents. In addition, the fact that the iCard could be used as a payment system will also minimize the risk of children having excess money with them.”
Acting CEO of Mobitel, Mr. Kapila Chandrasena commented, “Mobitel has been a key catalyst in taking Sri Lanka towards the digital age and meeting the Government’s ICT policy. The iCard is just another development towards this initiative, using latest technologies like NFC for the administration and management of school activities. The iCard will aid the optimization of productivity of school activities in multiple ways. While tracking the student’s attendance, the iCard can be utilized to generating digital reports and create a more technologically advanced environment within the administration of the school. As the National Mobile Service Provider, Mobitel continues to implement new initiatives in a bid to uplift the country’s ICT sector. I must extend my gratitude towards Minister Gunawardena and his team for helping us to extend this service to schools across the island.”
Speaking at the launch, Royal College’s Principal, Mr. H.A. Upali Gunasekara stated, “We are proud to be the first school to be associated with this project and this further strengthens our relationship with Mobitel. The iCard will not only help the school to keep track of students’ attendance, it will also provide the assurance that parents need that their children are indeed attending school. This card will also help the common issue of truancy faced by most schools. In future, we can also utilize this card further for other school services as well.”
iCard is the second NFC based solution designed by Mobitel, following the NFC fuel management solution and is an outcome of Mobitel’s multi-tenant and state-of-the art NFC platform infrastructure that is ISO/IEC 18092 and ISO/IEC 14443-A compliant.
Mobitel bags the prestigious ‘Service Brand of the Year’ award at SLIM Brand Excellence 2013
Thursday, 17th October 2013: National Mobile Service Provider Sri Lanka Telecom Mobitel in its vision to lead Sri Lanka towards an info-com and knowledge rich society, through its service offerings has yet again confirmed its commitment to its customers by winning the prestigious ‘Service Brand of the Year’ Award at the 12th SLIM Brand Excellence 2013 held on Wednesday.
Commenting on the win, Mobitel’s Chairman, Nimal Welgama said, “Mobitel’s success was based on its unwavering ambition to achieve the best. Our company’s primary focus is value innovation and ensuring optimum levels of service quality. This is the cornerstone of our success, and that is what we look forward to each day. “We Care. Always.” is not just a tagline; it’s our philosophy, the way ‘Team Mobitel’ works. I thank my team for their tireless efforts in bringing Mobitel to what it is today. Building a brand is no easy task. It requires a lot of hard work, dedication and passion. I congratulate all my staff members for their contribution to win one of the most prestigious brand awards in Sri Lanka.”
Organized by the Sri Lanka Institute of Marketing, the SLIM Brand Excellence Awards is a highly anticipated event in the Sri Lankan marketers’ calendar. The ‘Service Brand of the Year’ award is judged on: overall brand health and brand equity, brand process in terms of brand strategy and brand performance in overall growth of market share and revenue.
Mobitel has won a string of prestigious SLIM Excellence Awards in the past including ‘Brand of the Year’ for 2010, a gold award for ‘Service Brand of the Year’ for 2009 and 2010 along with a silver award for the year 2008. A gold award for the ‘Innovative Brand of the Year’ for 2008 and 2010 and a bronze and a silver award respectively, for the ‘Turnaround Brand of the Year’ for 2008 and 2010. In addition Mobitel also bagged the gold award for the ‘Best New Entrant of the Year’ for 2008 and 2009.
Mr. Nalin Perera, Mobitel’s Senior General Manager - Marketing receiving Mobitel’s award for the ‘Service Brand of the Year’
Mobitel commends sub-dealers for exceptional performance
Tuesday, 17 September 2013, Colombo: Sri Lanka Telecom Mobitel, the National Mobile Service Provider recently recognized and rewarded their top-performing sub-dealers for achieving the highest sales targets at the recently concluded ‘Sub-Dealer Recognition Programme’. D.I. Jayarathne of Badulla, Jayalath Kumara of Anuradhapura, Mohammed Rishan of Eheliyagoda, Chathura Madushanka of Ampara and Mohammed Riza of Gampola were all awarded a 2 nights stay each in Singapore inclusive of a return air ticket for their efforts in promoting Mobitel’s pre-paid products and services.
L-R: H. Jayampathi, Manager - Dealer Services, Mobitel; R. De Silva, GM - Retail Sales & Channel Development, Mobitel; M. Riza, Proprietor, Gampola Communication, Gampola; M. Hafaz, Proprietor, Flash Mobile, Eheliyagoda; M. Foushan, Flash Mobile, Eheliyagoda; J. K. Rathnayake, Proprietor, Global Phone Shop, Anuradhapura.
Mobitel introduces Nokia 105 Features Sinhala and Tamil language support
Monday, 09 September 2013, Colombo: The National Mobile Service Provider Sri Lanka Telecom Mobitel today announced its strategic partnership with The Nokia Corporation to provide a tailor made package for the new Nokia 105 mobile device.
Nokia 105 is the latest addition to an extensive mobile phone portfolio and its first ULCH (Ultra Low Cost Handset) sporting a price tag of Rs 2,990/- , making it the lowest cost Nokia phone ever. This ‘Good looking, long lasting’ handset is sure to be a hit in the local market with its easy to use interface and an unbeatable battery standby time that lasts up to an impressive 35 days. Key features include a dust proof key mat made to suit tropical climates, 1.45” colour screen and entertainment features such as FM radio, preloaded games, a speaking clock and flashlight. The phone also comes with Sinhala and Tamil keypad options. Nokia also features a one-to-one replacement guarantee on the phone. This includes a 1 year warranty on the Nokia 105, while a 6 month guarantee is on offer for related accessories.
Mobitel will add value to the Nokia 105 with a special pre-paid package that offers a bundle of 30 free Mobitel-to-Mobitel minutes, 1 mTune free for a month and 150 Mobitel-to-Mobitel SMSs will be offered [conditions apply]. Every Nokia 105 device purchased will contain a Mobitel SIM with these benefits included.
One to one replacement (1 year warranty on device and 6 month for accessory)
This collaboration between Mobitel and Nokia is an innovative move made towards bringing the latest technology in the market closer to the Sri Lankan consumer. Nokia 105 is created with the needs of the Asian users in perspective. As a globally respected brand, Nokia is consistently geared to meet the dynamic expectations of consumers while introducing products that offer exceptional service.
Flemingo Duty Free signs up with Mobitel’s Club Magnate Loyalty Programme
Monday, 26 August 2013, Colombo: Flemingo Duty Free Pvt Ltd, part of Flemingo International a Dubai-based global travel retail operator joined hands with Mobitel’s Club Magnate loyalty programme recently.
This new partnership will provide for special discounts to all Mobitel customers and Club Magnate members at the Flemingo Duty Free at Bandaranaike International Airport.
In just over 15 years, Flemingo has established its operations across three continents - Asia, Europe and Africa and recently won a concession at South America. It is present in over 26 countries with around 120 operations. Flemingo entered the Sri Lankan duty free market in November 2011 with shops located in both the arrival and departure lounges. The company has over a decade of experience in the South Asian region, with 29 stores in India alone.
Flemingo operates across many different formats e.g. Duty Free at airports, borders, downtown, seaports, Military forces, UN commissary shops as well as luxury retail, travel essential (starter), F&B outlets and coffee shops at airports. With a heavy focus on emerging markets, Flemingo operates master concession as well as partnering with airports to lend its expertise and operational strength as well as infrastructure assistance.
Mobitel’s Club Magnate loyalty programme utilizes ground-breaking NFC technology, making it the first of its kind in Sri Lanka. The programme offers an array of benefits and discounts to its post-paid and pre-paid customers through an ever-growing partner merchant network.
Mobitel powers the 6th Annual Sri Lanka Model United Nations Conference Mobitel’s mLearning solution provides connectivity to 12 committees of future leaders
Tuesday, August 27, 2013, Colombo: The Nation Mobile Service Provider - Sri Lanka Telecom Mobitel recently collaborated with the future leaders of Sri Lanka and the region by supporting the Sri Lanka Model United Nations 2013 (SLMUN) conference as its Official Telecommunications Partner.
Conference delegates experienced superior connectivity on Mobitel’s 4G broadband while being exposed to Mobitel’s mLearning technology, which allows students and lecturers to connect to live, real-time virtual classrooms from anywhere in the world, where they can participate in lectures as they would in normal classrooms. All aspects of the learning classrooms are 100% interactive and all the sessions can also be recorded for students to review later on while studying for examinations.
Nalin Perera, SGM – Marketing, Mobitel, speaking at the event said, “We developed the mLearning platform to act as an interactive mode of learning for students which allows them to follow their school curriculum wherever they are saving both time and money. I’m pleased to see the participation at the SLMUN conference which Mobitel has been able to provide the best technology to uplift the ICT standards of the country. The participants, most of them immediate school-leavers, were excited to experience the features of mLearning, which advances their capacity to display their talent to international counterparts. It was indeed a pleasure for us to witness the enthusiasm among these future leaders at this rare opportunity, to experience world-class technology at the fastest available 4G Broadband speeds. We hope their experience with Mobitel products serves them well in the future.”
Noting the impact of the M-learning system which was used to simulate a crisis situation during the conference, Hisham Samsudeen, the Under-Secretary General of IT and Technical Affairs of the SLMUN 2013 said, “On behalf of my team I thank Mobitel for coming onboard as the Official Telecommunication Partner for this event. We received tremendous support from a team of dedicated staff of Mobitel whom not only ensured our conference was completely covered with internet connectivity including several wired 4G points with extremely quick paced internet but also taking the conference as a whole to the next level with technological expertise of mLearning system. For the past two years our topic for discussion has been a prevailing crisis situation in the community. In the past, The President of the Crisis Committee and the Secretary General would walk into each and every committee meeting and brief the teams in person. This year thanks to the mLearning system, we were able to brief the module and interact with other committees from one location giving all members a real-time experience of the topic discussed. Mobitel not only provided the system but also trained us the nuances of the system which has made our committee meetings more convenient. Being able to interact with other committee members around the world all at the same time was a remarkable experience. It was one of those moments which most of us truly remember as taking a technological step to the future and also a moment where we were proud to show the international delegations our expertise and indeed were proud Sri Lankans.”
Kemiya Kodituwakke, the Secretary General of SLMUN 2013 added “SLMUN 2013 goes down in the history books as the first model UN programme in the world which has used such a system. I felt proud to be a Sri Lankan when we spoke to the commission on Science and Technology over the mLearning system for the first time about the crisis situation. I appreciate the commitment shown by Mobitel in harnessing our diplomatic venture with innovative concepts of technology.”
The Sri Lanka Model United Nations is a completely student run organization; the 2013 event currently holds the title of South Asia’s largest conference with over 1,000 students taking part from Sri Lanka as well as neighbouring countries such as India, Nepal, Pakistan, and Bangladesh. The presence of international delegates made the conference an ideal platform to showcase Sri Lanka’s future readiness in world-class ICT technologies.
L-R: Dilshan Samarasekara, Marketing Manager, APIIT Sri Lanka; Rukshan De Silva, GM - Retail Sales & Channel Development, Mobitel; Rohan L. Ellawala, Charge De Affairs, SLMUN; Kemiya Kodituwakku, Secretary General, SLMUN 2013; Mr. Jellis - Dynamic AV Technologies at the press conference held prior to SLMUN.
The broadcasting of the emergency topics directly from the control room using Mobitel’s mLearning platform
Mobitel together with SLT host Business Solutions Forum for the SME sector
Thursday, 22 August 2013, Colombo: The National Mobile Service Provider Sri Lanka Telecom Mobitel in collaboration with its parent company, SLT recently conducted a Business Solutions Forum for Small and Medium Enterprises in Ratnapura, themed ‘Accelerating your Business’.
Over 150 SMEs participated from the Ratnapura District representing the following sectors: banking, plantations, tourism, gemmology, services; the Chamber of Commerce, opinion leaders as well as the management of Mobitel and SLT. The entire programme was also simultaneously webcasted live through Mobitel’s mEvent platform, enabling it to be viewed via the website or smartphones.
The programme included a product presentation by Mr. Chamith Hettiarachchi, Head of Business Solutions, Mobitel. This was followed by a live demonstration of the products introduced. Mr. Sanjeewa Jayamaha, DGM – SME Sales Support, SLT carried out a product presentation on fixed-line solutions for SMEs. Mr Ranjith Pathmasiri, Deputy Director General – Operations, Sri Lanka Sustainable Energy Authority who was the featured SME expert for this forum spoke to the participants on optimizing electricity consumption to enhance profits.
With a vision ‘to lead Sri Lanka towards an info-com and knowledge-rich society through its service offerings’, Sri Lanka Telecom Mobitel stands in the forefront to introduce innovative and dynamic Business Solutions for Small & Medium scale businesses in order to create higher levels of efficiency and improve livelihoods – thereby facilitating growth in the country.
With the strong belief that it is these valued businesses that play a vital role in the economic development of the country, making a substantial contribution to our economy, Mobitel continues to stay committed towards nurturing and promoting the SME sector which continuously contributes to the nation’s development. Equipped with the latest technology, Mobitel’s goal is to enable the population to access mobile enterprise solutions that would help them increase their efficiency, productivity and re-engineer processes.
As the National Mobile Service Provider, Mobitel continuously strives to uphold its pledge of “We Care. Always.” by offering affordable and innovative solutions that empower customers to reach their maximum potential.
Mr. Chamith Hettiarachchi, Head of Business Solutions, Mobitel presenting some of the latest business solutions developed by Mobitel
Mr Ranjith Pathmasiri, Deputy Director General – Operations, Sri Lanka Sustainable Energy Authority speaking to the forum on optimizing electricity consumption to enhance profits.
Mr. Sanjeewa Jayamaha, DGM - SME Sales Support, SLT making his presentation at the forum
Mobitel unveils SIM-based NFC technology for the first time in Sri Lanka
Monday, August 12, 2013, Colombo: Launching SIM-based NFC technology recently, Sri Lanka Telecom Mobitel earned itself yet another first in the industry. Opting to pay by tapping one’s phone which has been installed with a NFC-enabled SIM card is gaining popularity across the world. This option is one that is fast and secure, where payments done in a retail environment are 100% contactless.
NFC or Near Field Technology is now available for a multitude of applications via Mobitel’s suite of Business Solutions. The NFC fuel card management system is one of them. This system is especially useful for companies to efficiently administrate fuel quota assigned per employee, their eligibility, user data, reports and statistics while contributing to prevent malpractices which generally occur with the use of traditional fuel chit-based systems.
One of the key advantages of SIM based NFC is the inherent ability to connect and synchronize consumer data to the NFC platform via a TSM (Trusted Service Manager). This empowers consumers to check his/her value balances and other vital information relating to a particular NFC service through the mobile phone itself while ensuring highest security without having to reach a NFC Terminal device.
Mobitel’s loyalty programme, Club Magnate is also NFC enabled. The loyalty programme offers an array of benefits and discounts to Mobitel’s post-paid and pre-paid customers through an extremely comprehensive partner merchant network.
Other SIM-based NFC services include an attendance management system, an identification & access control system, visitor management system and parking management all made easy and secure by a mere tap of the mobile phone.
Mobitel sponsors 8th South Asian Regional Conference of Dermatology, Venereology and Leprology
Tuesday, 06 August 2013, Colombo: Sri Lanka’s National Mobile Service Provider Sri Lanka Telecom Mobitel recently joined hands as the Telecommunications Partner for the 08th South Asian Regional Conference of Dermatology, Venereology and Leprology. Organized and hosted by the Sri Lanka College of Dermatologists (SLCD) on behalf of the South Asian Regional Association of Dermatologists (SARAD), this international conference featured over 50 eminent speakers hailing from the region and across the globe.
Held from the 01st-04th August, the Conference which falls under the purview of the South Asian Association for Regional Cooperation (SAARC) hosted over 250 medical professionals from the South Asian region. This year’s theme for the conference was ‘Towards improving skin care and knowledge in the region’.
L-R: Charith Kandamulla, Sales Executive - Sales and Distribution, Mobitel; Rukshan De Silva, General Manager - Retail Sales & Channel Development, Mobitel; Dr. Chalukya Gunasekera, Secretary General - SARAD and President - College of Dermatologists; Dr. Indira Kahawita , Secretary - College of Dermatologists; Dr. Akarawita, Joint Secretary, SARAD.
Mobitel introduces one broadband connection for the whole family
Tuesday, July 30, 2013, Colombo: The fastest broadband services are very much in demand. In this light, the National Mobile Service Provider - Sri Lanka Telecom Mobitel introduced a special broadband package for the whole family.
This ultra-affordable package covers the internet needs of the entire family with just one package. The Mega Internet package allows a family, living under one roof to take advantage of the entire gamut of Mobitel Broadband services, while also fulfilling their individual needs. The parents can access the latest news, newest blockbuster releases while the children can indulge in self-learning, accessing music, movies and sports as and when they want. To keep in touch with friends around the world Facebook, LinkedIn, Twitter and many other options lay in waiting.
Staying true to its credo of ‘We Care. Always.’ – Mobitel stays committed to take the most advanced mobile communication services to every Sri Lankan. As the best in-class service provider in offering customized home Internet solutions that best suit a complete family, Mobitel’s Mega Internet packages range from Rs.1,790 to Rs.6,490 depending on whether the family Internet requirement ranges from 14GB to 50GB. Under one post-paid package, this solution allows the entire family to access and enjoy Broadband services through the use of sub-lines and multiple devices.
An optional feature on this package is the Child Content Filtering Facility. It allows parents to control inappropriate content being accessed and viewed by a minor.
Committed to improve and upgrade the lifestyles of the people, the National Mobile Service Provider stands firmly committed to offer these advanced communication solutions at the most affordable prices, so that all Sri Lankans, irrespective of their status and job function can benefit from innovations of the modern age. With a pledge to “Care, Always”, Mobitel takes pride in playing a catalyst’s role in bringing world-class technology to the furthest corners of the country.
Mobitel: first Sri Lankan brand on Facebook to top 500,000 ‘Likes’
Wednesday, July 24, 2013, Colombo: The Internet and Facebook were not heard of when Mobitel first ventured into the market in 1993, but the support by their customers has been strong from the very beginning. That tradition of support has carried stronger than ever into the information age, and made Mobitel leaders in Sri Lanka’s Social Media industry.
Sri Lanka Telecom Mobitel, the National Mobile Service Provider reached half-a-million Facebook ‘Likes’ last week, making it the first brand to cross the 500,000 ‘likes’ milestone in Sri Lanka. Mobitel’s Facebook fan page (http://www.facebook.com/mobitel) is an integral part of their marketing campaign which functions as one of the main digital channels to communicate new product updates and customer support to their wide range of pre-paid, post-paid and broadband services to their customers.
“This is certainly a milestone to be celebrated. We are indeed proud to be the #1 Facebook brand in Sri Lanka, and earning top spot by also creating Social Media history for the country is certainly an honour. Our greatest appreciation of course goes to every single one of our Facebook fans, for their unwavering support shown to us to help us achieve this target,” said Mr. Nalin Perera, Senior General Manager – Marketing, Mobitel.
The Facebook platform is a key component in Mobitel’s digital cross-media portfolio, which also includes Pinterest, Twitter, Google+, FourSquare and LinkedIn. Facebook being the principal social media network used by Sri Lankans has around 1.5 million users which grows at around 30 new users per hour. The largest age group is currently 18-24 (42%), followed by users in the age group of 25-34 (33%).There are 68% male users and 32% female users in Sri Lanka.
As a marketing communications channel, Mobitel has always looked into extending their reach and providing information through their Facebook channel where it acts as the foremost place to exchange ideas for their fans. Mobitel debuted on Facebook in December 2009 and has been a pioneer in the social media space ever since. Mobitel was the first brand to achieve 200,000 fans in October 2012 and has rapidly increased their popularity by achieving the magical figure of 500,000 fans within a short span of 9 months.
According to social media statistics, Mobitel also has one of the most engaging pages in Sri Lanka. This has largely aided Mobitel in reaching the pedestal as one of the most admired brands on the Internet. Mobitel fans receive regular exclusive promotions and offers with outstanding opportunities to explore their network. This in turn allows Mobitel to increase engagement with their esteemed customers and to thank them for their continued loyalty.
Mobitel plans to continue growing their strong presence on Facebook, and also on Twitter (@MobitelSriLanka). Social media is an integral part of Mobitel’s customer experience, and the corporate is constantly seeking new ways to engage directly with loyal consumers. Mobitel will continue to surpass expectations of their Facebook fans who are eagerly awaiting new content and will continue to deliver steady growth and innovative approaches as they reach out to its fans to address their every requirement.
Mobitel offers special IDD rates to the Middle East this Ramazan season
Tuesday, 09 July 2013, Colombo: Sri Lanka’s National Mobile Service Provider Sri Lanka Telecom Mobitel in line with its commitment to consistently add value to its customers, recently announced special unbeatable rates to the Middle East in celebration of the Ramazan season. This offer will be valid from the 1st of July to the 31st of August for both pre-paid and post-paid customers.
The special ‘Ramazan’ IDD rates can be enjoyed by calling international numbers using Mobitel’s ‘Buddy Method’ by dialling 100 <country code> <recipient number>. This offer is applicable to all IDD calls made to Saudi Arabia, the UAE, Qatar, Cyprus, Lebanon, Bahrain, Kuwait, Jordan and Oman.
For more information regarding this special offer, please dial 433 or log onto www.mobitel.lk
Mobitel partners Ministry of Education to support Mahindodaya Scholarship Fund
Thursday, 4th July 2013, Colombo: The National Mobile Service Provider, Sri Lanka Telecom Mobitel announced a partnership with the Ministry of Education in supporting the Mahindodaya Scholarship Programme.
Keep in line with His Excellency President Mahinda Rajapaksa’s vision to bridge the digital divide in the country, Mobitel as one of the leading communication service providers in the industry has always stood at the forefront of introducing cutting-edge technology to support this cause. The most recent introduction of the Vidunena eLearning curriculum where students and teachers can gain access to interactive educational video content is one of the most advanced programmes introduced to support the education system in Sri Lanka. The iCard project introduced recently is also one that works on the latest NFC technology and not only provides security to students, but also aids in a cashless payment methodology as well as towards efficient and productive administration of schools. In addition, the long term partnerships that have been maintained with the University of Colombo and the Univeristy of Kelaniya to spearhead projects such as internships, research laboratories, project management curriculums and the introduction of the Master of Business course via m-Learning further re-enforces Mobitel’s commitment towards uplifting the education sector in Sri Lanka through the use of ICT.
Commenting on the partnership, Hon. Bandula Gunawardena, Minister of Education said, “The Mahindodaya Scholarship Fund is a concept of His Excellency the President Mahinda Rajapaksa to extend the highest quality in educational opportunities to rural and urban school children alike. We, at the Ministry of Education are pleased to partner with Mobitel to support this national endeavour. Mobitel being the National Mobile Service Provider has time and again proved its commitment towards the development of the country. This new alliance we have formed is yet another effort taken by them, and I applaud Mobitel for continuing to take such an active role in assisting the education sector of the country. The Mahindodaya Scholarship Fund which was launched recently was mooted on behalf of the education of children. Mobitel’s involvement towards this fund is certainly a welcome move and we look forward to more rich partnerships with them.
Explaining Mobitel’s commitment towards developing an education-rich Sri Lanka Mr. Kapila Chandrasena, CEO, Mobitel said, “As the National Mobile Service Provider, Mobitel continues to implement new initiatives in a bid to uplift the country’s ICT sector. We have worked closely with the Ministry of Education on several projects in the past and are happy to have joined in the Mahindodaya Scholarship Fund under the guidance of Hon. Minister of Education - Bandula Gunawardena. I must extend my gratitude towards Minister Gunawardena and his team for the support extended to us in realising this project.”
CMC and Mobitel launch NTU-designed social media system for dengue surveillance and communication
Wednesday, 03rd July 2013, Colombo: The Colombo Municipal Council’s Public Health Department, along with Sri Lanka Telecom Mobitel, the Nanyang Technological University, Singapore (NTU) and the University of Colombo School of Computing (UCSC) launched a cutting-edge social media system titled ‘Mo-Buzz’ – aimed at dengue prevention in and around Colombo.
Developed by NTU’s researchers at the Centre of Social Media Innovations for Communities (COSMIC), Mo-Buzz is a combination of a public health surveillance web application, integrated with a social media-based mobile app. In the current version, public health inspectors (PHIs) in Colombo will use digitized surveillance forms available on portable tablet computers to collect dengue data. With this capability, they can capture pictures of mosquito breeding sites and deliver health education to the general public. The system automatically geo tags the surveillance forms and breeding site pictures and sends the information to the CMC with the click of a button.
“Our research in Colombo shows that this system can significantly accelerate the surveillance and reporting process”, said NTU’s Associate Professor May O. Lwin, the Principal Investigator for the study. “The geo-tagging system will further strengthen the effectiveness and efficiency of CMC’s actions against Dengue,” she said.
The University of Colombo School of Computing (UCSC) assisted with the development and maintenance of this system, and will contribute local technological intelligence to future versions of the system.
“This technology will be deployed amongst our entire cadre of PHIs throughout the year, starting with the PHIs in Colombo. Dengue continues to be a grave health issue in Sri Lanka with nearly 40,000 persons affected last year. This kind of social media system will assist greatly towards reducing the time lapse otherwise encountered between collecting and reporting data, and also towards preventive action taken,” said Dr. Pradeep Kariyawasam, Chief Medical Officer, CMC.
“Providing the necessary technological and connectivity support for Mo-Buzz is definitely a priority, as is the effort taken towards dengue prevent and surveillance. Mobitel has long been a staunch supporter of the fight against dengue, as expressed in our motto, ‘We Care. Always.’ Mobitel will continue to support such projects while contributing our expertise in the industry,” stated Mr. Nalin Perera, Senior General Manager – Marketing, Mobitel.
In the future version, Mo-Buzz can potentially predict dengue outbreaks weeks in advance, and will enable citizens to help health authorities monitor the spread of dengue in real time using smartphones. Mo-Buzz is the first of its kind in the world to use crowd-sourcing for dengue surveillance.
The system will thus empower people to report dengue symptoms, mosquito bites and breeding sites using a simple text form or pictures or videos sent through their smartphones. All such reports will be automatically geo-tagged according to the user’s location and displayed on live Google maps. This will help health authorities stay apprised of the spread of dengue in real time and accordingly allocate health resources to areas that need the quickest attention.
“This new capability represents a significant shift in how the spread of dengue and other infectious diseases can and will be monitored in the future” said Professor Lwin, an expert in health communication. “What we’re hoping to do with Mo-Buzz’s future version is to create active channels of communication between citizens and health authorities during the peak dengue season. The main advantage is that it helps everyone take preventive actions well ahead of time which is what is most important for preventing dengue and saving lives.”
In addition, the system will automatically process historic weather and dengue incidence data using a computer simulation to generate predictive hotspot maps that forewarn the public and health authorities where and when dengue might occur. As soon as an area on the map is identified as an hotspot either through the algorithm or the citizen reports, an alert and health education messages can be sent to residents in that area. Also, the application will offer tailored health education specific to the kind of report sent by the citizen. This functionality is built to encourage residents to practice healthy behaviors that will keep them safe from dengue. Users can also share the health education material available on the application through social networking tools including Twitter, Facebook and SMS.
SLT and Mobitel sponsor Techno 2013
Sri Lanka Telecom and Mobitel are Joint Principal Sponsors of Techno 2013, the National Engineering and Technology Exhibition organized for the 28th consecutive year by the Institution of Engineers Sri Lanka (IESL). Pictured below are Mr. Lalith De Silva, Group CEO, Sri Lanka Telecom and Mr. Nalin Perera, Senior General Manager – Marketing, Mobitel handing over the sponsorship cheque to Eng. Shavindranath Fernando, President – Elect (IESL) / Chairman - Techno Sri Lanka Organizing Committee 2013. Eng. Tilak De Silva, President, IESL [2nd from left] is also pictured here.
Ground-breaking eLearning project – Vidunena launched
Mobitel partners with Felidae and the Ministry of Education to provide new-age educational support
Tuesday, June 11th 2013, Colombo: ‘Vidunena’ an eLearning initiative conceptualized and developed by the National Mobile Service Provider, Mobitel along with Felidae, a leading provider of eLearning products and services in Sri Lanka, guided by the Ministry of Education was launched today. This new eLearning product was launched in the presence of Hon. Bandula Gunawardena, Minister of Education; Mr. S.M. Gotabaya Jayaratne, Secretary to the Ministry of Education, Mr. Anura Dissanayake, Additional Secretary to the President and project Director for the Education for Knowledge Society Project; Mr. Kapila Chandrasena, Acting CEO, Mobitel; Mr. Hasitha Dela, Director, Felidae and Mrs. Chitranganie Mubarak, Senior Programme Head - e-Society, Information & Communication Technology Agency of Sri Lanka (ICTA).
The project, launched under Mobitel’s mLearning platform is a catalyst, one that fosters the knowledge economy, overcoming traditional classroom methods. This initiative, which initially started off with the Information and Communication Technology Agency of Sri Lanka (ICTA) in 2010 has now progressed to an enhanced level of content providing an important supplementary service, supporting the national curriculum for GCE A/L Science stream subjects.
Vidunena offers interactive video content which can be used by both the student and teacher. Reviewed by the National Institute of Education, Vidunena’s content has been developed with the guidance of renowned university academics with years of experience in GCE Advanced Level examinations.
Access to the Vidunena platform will be initially given free of charge to all school computer labs under the 1,000 schools development programme, a project by the Ministry of Education.
Speaking at the launch of this initiative Hon. Bandula Gunawardena, Minister of Education said, "In the 21st century, educators need to be sure that learners are well-prepared to face the challenges of a more complex, interconnected and transparent world. Vidunena is an excellent example of how technology can be used to enhance non IT subject knowledge amongst the teacher and student community to foster multi-media skills in a non-commercial way, which would benefit the local drive towards computer-assisted teaching and learning.”
Furthermore the Minister stated that continuous technological advancements are essential for Sri Lanka to progress in today’s tech-savvy age and that telecommunication companies have a monumental role to play in achieving this. “For any country to develop, the education of its youth is one of the single most important factors, and it is with great pride today that I witness yet another learning initiative developed by Mobitel. As the country’s National Mobile Service Provider they have always taken the onus on themselves to develop innovative and interactive e-learning platforms utilizing the latest technology in the market today.”
Mr. Kapila Chandrasena, the CEO of Sri Lanka Telecom Mobitel said, “We developed this platform to act as an interactive mode of learning for students which allows them to follow their school curriculum wherever they are thus saving both time and money. All the educational material is of the highest quality and has been certified by the Ministry of Education and the National Institute of Education, providing students with reliable and on-demand access to education. Education has always been one of the key focal points at Mobitel and we are very pleased to have successfully implemented this project which we hope will greatly benefit students all over the island.”
“Working with a large corporate entity such as Mobitel on this project has been both an immense pleasure and a valuable learning curve for us as well. While we specialize in eLearning products and services, working on a national initiative like this is certainly an honour. We are proud to have partnered with Mobitel and the Ministry of Education EKSP on this,” stated Mr. Hasitha Dela, Director, Felidae.
The Vidunena eLearning platform can be accessed via Mobitel’s mLearning portal on vidunena.mobitel.lk or vidunena.schoolnet.lk which will then allow the user to access content comprising rich interactive videos, animations, animated games and simulations created using the latest in audio and video technology, green screen and keying technology as well as open source capturing and editing tools. All content for Vidunena will be delivered on a custom built feature-rich platform which has been specially designed for use by Sri Lankan students who may have had little exposure to eLearning systems.
Mobitel’s mLearning platform allows students and lecturers to connect to live real-time virtual classrooms from anywhere in the world, where they can participate in lectures as they would in normal classrooms. All aspects of the learning classrooms are 100% interactive and all the sessions can also be recorded for students to review later on while studying for examinations.
Through this joint initiative by the Ministry of Education, Felidae and Mobitel - the number of students and teachers that benefit from such programmes reflects the industry’s demand for a skilled workforce.
The Vidunena eLearning platform being officially launched by Hon. Bandula Gunawardena, Minister of Education; Mr. Kapila Chandrasena, Acting CEO, Mobitel and Mr. Hasitha Dela, Director, Felidae
L-R: Prof. Abeyratne Bandara, DG, NIE; Mr. Hasitha Dela, Director, Felidae; Mr. Kapila Chandrasena, Acting CEO, Mobitel; Hon. Bandula Gunawardena, Minister of Education; Mr. Anura Dissanayake, Additional Secretary to the President / Project Director – EKSP; Mrs. Chitranganie Mubarak, Senior Programme Head - e-Society, ICTA.
Mobitel launches 4G-LTE network
The National Mobile Service Provider, Sri Lanka Telecom Mobitel announced that its 4G-LTE service went live in the cities of Colombo, Hambantota, Matara, Galle, Kalutara, Kandy and Jaffna with effect from today. The trial of Mobitel’s 4G-LTE network in May 2011 exhibited downlink speeds exceeding 96Mbps, which was also incidentally the first time in the South Asian Region.
The latest in wireless network technology, a 4G-LTE network means customers are able to access the internet at much faster speeds than that experienced with 3G. To enjoy 4G-LTE speeds, customers must use supporting mobile phones, dongles or routers. With these superior speeds customers can experience faster download speeds, smooth HD video streaming, superior online gaming and much more.
Enterprises and SMEs will also benefit from Mobitel’s 4G-LTE network due to its reliability and higher average speeds experienced while catering to many customers. Using supported 4G-LTE WiFi routers, corporate customers can cater to their business data needs more cost effectively.
Mobitel’s mobile 4G-LTE services are backed by the power of its parent company SLT’s extensive fibre network.
Mobitel, renowned for its pioneering efforts in the mobile technology industry, adds this latest landmark launch to its list of achievements. The launch of this network is part of Mobitel’s ongoing efforts to expand on coverage and quality, driving investment for the country, encouraging innovation – delivering the most advanced mobile internet experience for its customers.
Mobitel ties up with ANCL to launch ‘e-Mobile Adz’
Mobitel recently tied up with the Associated Newspapers of Ceylon Limited (ANCL), one of the country’s leading media houses to offer ‘e-Mobile Adz’ a unique SMS-based system for placing classified advertisements in ANCL newspapers. Dialog and Etisalat also partnered with ANCL on this initiative.
Classified ads containing up to 45 words, can now be placed in ANCL newspapers by customers with a Mobitel, Dialog or Etisalat connection (post-paid or pre-paid) – by dialing #429#.
The service is currently available via SMS and a free Android App will be launched shortly. It will be extended to all Sinhala and English newspapers published by the ANCL in the near future. Apart from the normal charge for the advertisement(s), there will be no additional charges.
This is yet another innovative customer-focused initiative by ANCL, which has always been at the forefront of technology. ANCL is the pioneer in classified advertising in Sri Lanka and this latest partnership signifies ANCL’s commitment to serve its readership and clients through the convergence of traditional and new methods of communication.
The groundbreaking initiative will enable nearly 80% of the 20 million mobile subscribers throughout Sri Lanka to place classified advertisements in the Silumina and Sunday Observer, the weekend Sinhala and English newspapers with the largest circulation through their mobile phones by following a few easy steps.
Mobitel on ICTs and road safety; marks World Telecommunication and Information Society Day 2013 in Sri Lanka
Giving life to the brand’s corporate philosophy of ‘Caring’; endorses its national commitment to uplift Information and Communication Technology in the country by promoting the responsible use of mobile devices and technology.
Wednesday, 15 May 2013, Colombo: The purpose of World Telecommunication and Information Society Day (WTISD) is to help raise awareness of the possibilities that the use of the Internet and other Information and Communication Technologies (ICT) can bring to societies and economies, as well as ways to bridge the digital divide around the world. May 17th marks the anniversary of the signing of the first International Telegraph Convention and the creation of the International Telecommunication Union. The theme for 2013 is ‘ICTs and improving road safety’.
As Sri Lanka’s National Mobile Service Provider, Sri Lanka Telecom Mobitel is dedicated to deliver ‘caring’ telecommunications solutions to uplift the lives of the Sri Lankan people by bringing world class mobile technologies and global learnings for the betterment of our country. It is against this background that Mobitel will continue to keep abreast of global innovations and cutting-edge information technology solutions, so that we in Sri Lanka can develop ahead of our time.
Positioned as a brand that cares always, Mobitel takes this opportunity to express the Brand’s commitment to support and strengthen the different segments of customers who will in turn form the people quotient that will power Sri Lanka’s growth to be the Wonder of Asia. Given this backdrop, the brand lays great emphasis on creating telecommunication solutions that transcend normal conveniences of contemporary life by innovating solutions that have the power to offer ‘real life’ solutions to people’s day to day issues. It is in this regard that the brand Sri Lanka Telecom Mobitel launched dedicated services like ‘Doc Call’ (medical advice and guidance via the mobile), Liyasara (special advice and services dedicated to women delivered via the mobile), Aachara (special roaming rates for the Sri Lankan migrant community), Upahara (dedicated services and discounted rates for government employees) to name a few. The brand’s portfolio of products is heavily influenced by creating lasting conveniences and facilities at affordable prices to the common man, the lifeblood of our Nation.
In a message on behalf of the World Telecommunications Day 2013, ITU Secretary-General, Dr Hamadoun I. Touré commented, “ICTs play a catalytic role in creating opportunities for people in every walk of life. Today, even as we take to the streets in our vehicles, we have the tools at our fingertips to communicate across the world, navigate through dense traffic and find our way in unfamiliar terrain. While these technologies are becoming increasingly ubiquitous, we must ensure that we use them responsibly and with caution, especially while driving, in order to avoid accidents and injury.” (Source: http://www.itu.int/en/wtisd/Pages/2013toure.aspx)
Road traffic safety is a global concern for public health and injury prevention. Every year, 1.3 million people die in traffic related accidents and another 20-50 million people are injured mainly in developing countries around the world. As a result, Governments and individuals suffer an estimated USD 518 billion in global economic loss. It is estimated that in the year 2005, approximately 2300 people died in Sri Lanka due to road traffic crashes, approximately 300,000 were injured in non-fatal crashes and approximately 140,000 received care for their injuries at hospitals. While the road traffic death rate in Sri Lanka is low compared with other low-income countries, it has been steadily rising for several years. Although young adults are at high risk in non-fatal crashes, the elderly have the highest death rate. Pedestrians and cyclists account for more than half of all road traffic deaths and riders of motorized two-wheelers accounted for an additional 13%.
Distraction among drivers and pedestrians is one of the main causes for fatal accidents. Today operating mobile phones while driving, as text messaging and interfacing with in-vehicle navigation or communication systems are among the leading contributors towards road traffic accidents.
Keeping in line to the WTISD and His Excellency President Mahinda Rajapaksa’s vision to transform Sri Lanka towards a new era, Mobitel today stands committed to introduce ICT applications with the view of facilitating growth in the public and private sector of the country and takes this valuable opportunity to emphasize on the use of technology responsibly.
The company’s continuous strategy is positioned around value innovation and customer centricity, making the best out of the technology being used, distribution systems, product portfolio and value added services with a heightened acumen focus on customer needs and interests through optimum levels of service quality, service delivery and customer care, the company has expanded its distribution channels and introduced a divisional structure to optimize channel management.
With the current stage of network expansion slated to add 1,800 new base stations islandwide, increasing the current number from 3,500 – will aim for 100% population coverage. With the development and transformation that Mobitel is undergoing, it is well poised to assume a lead role in bringing cutting-edge mobile technology that would inevitably help shape the next phase of ICT technological development in Sri Lanka.
Pioneering initiatives like the mTaxi service, issuance of railway tickets and airline tickets via mTicketing not only contributes towards the government policy on equipping public transportation with ICT, but also leads the company towards making ICT the backbone of the country’s transport industry.
Since Mobitel commenced its operations back in 2003, the telecom giant has invested over USD 400 Million in creating the best internet network coverage, ensuring the best service quality to its customers and 1,000 of its base-stations are LTE-ready, far ahead of many developed countries. As technology evolves, new and exciting possibilities are created. The development of technology is both the inspiration and the catalyst for the country’s advancement. Mobitel was proud to spot the opportunities first within Sri Lanka, and encourage responsible use of mobile devices and technology.
SLT and Mobitel open ‘Experience’ Centre at Liberty Plaza
Thursday, 16 May 2013, Colombo: The National Telecommunications Provider, Sri Lanka Telecom and the National Mobile Service Provider, Sri Lanka Telecom Mobitel have once again collaborated to open a state of the art teleshop at the Liberty Plaza shopping mall in the heart of Colombo. Opened today, this modern store has been designed with a different, device-oriented, experience-based approach in mind.
The newly opened teleshop is an experience centre where customers will be able to get first-hand experience of the latest smartphones, tabs and data devices released to the market. The shop will also be furnished with a comfortable seating area dedicated to gaming, where customers can try their hand at the latest games released. Mobitel’s device-centric customer experience will equip this teleshop with top-of-the-line amenities to cater to their loyal customer base. To create an even better experience for their customers within the teleshop, SLT will be providing an experience hub with Wi-Fi. The shop will also feature a service centre which will cater to both Mobitel customers like a regular Mobitel branch and SLT customers with a SLT teleshop within its premises.
This partnership between the two telecommunication giants is another step into enhancing synergy, improving collaboration and increasing productivity within Mobitel and SLT respectively.
Commenting on the latest project conducted in association with Mobitel, Lalith De Silva, Group Chief Executive Officer of SLT said, “As the national telecommunications provider, we at SLT are constantly striving to provide new and innovative services which are easily accessible, and this teleshop of a different variety is one such initiative. We want to present our customers, and the nation, with every opportunity to experience the many benefits provided by SLT, as well as Mobitel, and the value additions offered through the amalgamation of the two service providers. In addition to conveniently being located at Liberty Plaza, this experience centre gives visitors the chance to interact with SLT’s high speed broadband service and wireless capabilities on their smart phones and tablets. I believe that collaborations of this sort are the future of the industry and the key to continued success for both companies.”
“We at Mobitel are proud to be partnering with our parent company Sri Lanka Telecom in this endeavour. Our hope is to create a greater synergy between the two companies and to use our joint efforts to creating a space that gives our customers a new experience. In the run up to the opening of the teleshop at Liberty Plaza both Mobitel and SLT will be running joint promotions, discounts and special offers for all our customers. The experience centre will have something for everyone, from games to the latest business tools in terms of phones and tabs. We at Mobitel are committed towards continuous improvement and development, always providing the very best solutions for our customers,” stated Kapila Chandrasena, Acting CEO, Mobitel.
Mobitel hosts Google I/O Extended Colombo Conference for the first time in Sri Lanka
Wednesday, May 15, 2013, Colombo: The National Mobile Service Provider, Sri Lanka Telecom Mobitel hosted the live-streaming of the Google I/O Extended Conference in Colombo at the Sri Lanka Foundation Institute today. The event, streamed live from San Francisco which commenced at 7pm on the 15th ran throughout the night with an overwhelming participation by Sri Lankan developers.
‘Google I/O Extended Colombo Conference’ is the event organized for people who are unable to attend the live conference in San Francisco. ‘Google I/O Extended’ enables developers all over the world to attend local viewing parties hosted by Google offices, Google Developer Groups (GDGs), and student ambassadors.
Google I/O is an annual developer-focused conference held by IT heavyweight Google, featuring highly technical, in-depth sessions focused on building web, mobile, and enterprise applications with Google and open web technologies such as Android, Chrome, Chrome OS, Google APIs, Google Web Toolkit, App Engine and more. This event has been held annually since 2008 and the hosts saw a participation of over 5500 web, mobile, and enterprise developers this year. They contributed in building applications in the cloud with Google and open web technologies, during the interactive sessions in San Francisco.
This event was planned by Google Sri Lanka and Mobitel, allowing members of the IT fraternity in Sri Lanka to not only experience and interact with developers around the world but also to connect with other talented developers in Sri Lanka and play a pivotal part in the local interactive sessions like ‘Business Opportunities in Android developments in Sri Lanka’ and ‘Trends in the mobile telecommunication industry’ and Hackathon Sessions (an event in which computer programmers and others involved in software development, including graphic designers, interface designers and project managers, collaborate intensively on software projects) with demonstrations.
The live sessions from San Francisco included: New in Android developer tools, new developments in Mobile Gaming, making location meaningful with Google Maps API and Instant Mobile Websites.
With free WIFI that was available throughout the event participants were able to stay connected right throughout the 12-hour long event. Mobitel as the National Mobile Service Provider, that stands in the forefront of introducing the latest innovations to the masses lives up to its credo of ‘We Care. Always.’ by being the hosting partner for such an extensive event for the first time in Sri Lanka.
Mobitel partners SriLankan Airlines Offers airline ticket reservations via mTicketing platform
Monday, May 06, 2013, Colombo: For the first time in Sri Lanka, the National Mobile Service Provider, Sri Lanka Telecom Mobitel along with the country’s national carrier – SriLankan Airlines offers customers the opportunity to reserve airline tickets via mobile phone. Expanding on Mobitel’s mTicketing platform, this collaboration breaks new ground, and makes it the only entity to offer this facility in the country.
Reserving an air ticket via Mobitel’s mTicketing platform is as easy as dialing 365. This will then connect you to a specialized Mobitel Travel Expert who will assist you with the booking of your airline ticket, providing all possible flights and rates as per your requirements. Once the airline ticket has been reserved, payment will have to be made at any Mobitel outlet before the expiration of the reservation. Following payment, a printed e-ticket will be handed over to the customer.
Nalin Perera, Senior General Manager – Marketing, Mobitel said, "The mobile platform is quickly becoming an important part of modern-day consumers and how they make transactions, purchase products and services and even connect with brands. The mTicketing platform has been designed especially for the Sri Lankan consumer. We already offer the reservation of train tickets, movie tickets and cricket match tickets. The addition of airline tickets to this reservation system along with the national carrier is of great honour to us. We are proud and privileged to be partnering SriLankan Airlines on this initiative and look forward to working closely with them on many more projects.”
SriLankan Airlines Chief Marketing Officer, G.T. Jeyaseelan said, “SriLankan Airlines with its latest partnership with Mobitel will be providing a more convenient ticketing option for our customers - thereby offering them a smooth start for a hassle-free journey. By implementing seamless and highly user-friendly mobile solutions we will continue to expand our reach with an added tweak to our customer relations.”
Mobitel’s mTicketing platform was first launched in 2009 and it went on to receive the mBillionth Award South Asia in 2011, under the category of mTravel and Tourism; in 2010 it also won an e-Swabhimani award under the category of e- Business and Commerce.
Sri Lanka Telecom Mobitel, the country’s National Mobile Service Provider is a fully-owned subsidiary of Sri Lanka Telecom. The company offers mobile telephony services, high-speed broadband, Enterprise Solutions, IDD services and a host of Value Added Services. Mobitel was the pioneer in South Asia to launch a Super 3.5G network, to successfully demonstrate HSPA + MIMO technology and successfully trial 4G/LTE technology. The recent introduction of Dual Carrier HSPA+ technology makes Mobitel’s broadband speeds the fastest in the country. Mobitel’s coverage spans the entire island, with international roaming available in over 400 networks worldwide. Fuelling over Rs.500mn worth of investments to-date, Mobitel has shaped the ICT landscape, experiencing exciting growth – poised to lead the industry into its next phase of development. A customer base of well-over 4 million, stands testament to Mobitel’s strong focus laid on customer centricity, emulating its credo of "We Care. Always.".
About SriLankan Airlines
SriLankan Airlines, the national carrier for Sri Lanka, is an award-winning airline with a firm reputation as a global leader in service, comfort, safety, reliability, and punctuality. Awards include World’s Friendliest Cabin Staff by Skytrax, Best Airline in South Asia from Travel Trade Gazette, World’s Most Reliable Operator of Airbus A330s and A340s by Airbus Industrie, and the Etihad Global Excellence Award for Best Regional Caterer. Launched in 1979, the airline's hub is located at Bandaranaike International Airport in Colombo, providing convenient connections to its global network of 64 destinations in 34 countries around the world. SriLankan has mutual code share services with Etihad Airways, Malaysia Airlines, Air Canada, Royal Jordanian, Alitalia and Mihin Lanka. Air India and Saudi Arabian Airlines also code share on some of SriLankan Airlines’ routes. For more information, visit www.srilankan.com.
SriLankan’s entry to oneworld
SriLankan Airlines has been invited to join oneworld and is on track to join the world’s leading airline alliance in early 2014. SriLankan will then be flying alongside some of the biggest and premier brands in the airline business – airberlin, American Airlines, British Airways, Cathay Pacific, Finnair, Iberia, Japan Airlines, LAN, Malaysia Airlines, Qantas, Royal Jordanian and S7 airlines.
SriLankan Airlines, renowned for its award winning inflight service and hospitality will be the first airline in the sub-continent to join any of the global airline alliances, thus enabling the flagship carrier of Sri Lanka to offer its customers more services and benefits: such as a wider route network, opportunities to earn and redeem frequent flyer miles on any one of the oneworld carriers. Similarly, the 130 million frequent flyer cardholders of oneworld’s member airlines will be able to earn and redeem rewards on SriLankan. Members of SriLankan Airlines’ FlySmiLes frequent flyer programme will enjoy privileges and benefits throughout the oneworld network, including, for top tier members, access to 550 plus airport lounges worldwide. SriLankan will also be part of oneworld’s most extensive ranges of alliance fares.
JETWING HOLIDAYS SIGNS UP WITH MOBITEL’S CLUB MAGNATE LOYALTY PROGRAMME
Thursday, 18 April 2013, Colombo: Jetwing Holidays, one of Sri Lanka’s largest players in the leisure industry signed up with Mobitel’s Club Magnate loyalty programme recently.
This new partnership will provide for special discounts on Jetwing Holiday’s tour packages for all Club Magnate members.
With over three decades of experience in the travel trade, Jetwing Holidays offers tailormade tours to some of the most opulent and breath-taking destinations in the world.
Mobitel’s Club Magnate loyalty programme utilizes ground-breaking NFC technology, making it the first of its kind in Sri Lanka. The programme offers an array of benefits and discounts to its post-paid and pre-paid customers through an ever-growing partner merchant network.
Special Avurudu offers from Mobitel
Tuesday, 02 April 2013, Colombo: Mobitel announces a host of offers in celebration of the Sinhala & Tamil New Year, keeping to its promise of consistently adding value to its customers. On offer right throughout April, is a gamut of special deals, offers and chances to win attractive prizes.
Rejuvenated for the Avurudu season, Mobitel brings back the popular Upahara Internet offer, which gives existing Upahara customers in the state sector the opportunity to obtain an internet dongle absolutely free, along with 5GB worth of data free as well.
For its pre-paid customers, Mobitel has an exciting IDD offer for the season. This offer gives customers five  minutes of IDD talk time for only Rs.10 [excluding taxes] for every reload of Rs.100 made. This offer is valid for IDD calls to fifty  countries, including the Middle East.
Also launched specially for the Avurudu season is the Mobitel Junior Avurudu promotion which offers participants the chance to win attractive prizes from Bank of Ceylon. A competition consisting of a number of games based on traditional Avurudu games which can be played on your mobile phone, can be accessed by dialling 333. The promotion will reward winners weekly based on their scores, while the top three  scorers of the entire promotion will also be rewarded at the culmination of the promotion.
For more information regarding Mobitel’s special Avurudu offers, please call the customer care hotline on 1717 or log onto www.mobitel.lk.
Mobitel offers customized Internet data plans
Friday, March 22, 2013, Colombo: With Internet usage moving on an upward trajectory, Mobitel recently introduced three new customized data plans. Catered towards high internet usage customers, these new data plans are categorized based on frequently used applications such as Facebook, Twitter, YouTube, Linkedin, etc.
The National Mobile Service Provider’s new data plans are attractively priced and are designed to support a range of Mobitel’s pre-paid and post-paid Internet customers. The data plans are categorized as such: Social Networking at Rs.99 + taxes per month (990MB), Mail at Rs.49 + taxes per month (490MB) and YouTube at Rs.249 + taxes per month (2490MB).
The introduction of these new Internet data plans provides greater flexibility to Mobitel’s customers, giving them the opportunity to pick a suitable plan based on their internet usage patterns.
The latest International Telecommunication Union report published end June 2012 states the number of Internet users in Sri Lanka at 3,222,200, recording a 28% increase in users within 6 months. Facebook users in Sri Lanka crossed the 1 million mark last year, and at present, 61% of the country’s total internet users are on Facebook, a total of 1,529,700 Facebook users. With Internet usage consistently growing, Mobitel’s range of flexible data plans aim to keep up with the latest trends, catering to their customers’ most innate needs.
Mobitel ties up with National Crafts Council to promote Sri Lankan artisans Club Magnate members to be offered exclusive deals
Friday, 15 March 2013, Colombo: The National Mobile Service Provider, Sri Lanka Telecom Mobitel signed an agreement with the National Crafts Council (NCC) to promote the country’s artisans and their work – pledging to add value and to promote their work.
Through this agreement, all Mobitel Club Magnate members will receive exclusive deals at NCC exhibitions. The first exhibition that will offer such deals will be ‘Visithma’ – an exhibition featuring work by Sri Lankan students and artisans. The exhibition will be held at the Lionel Wendt Gallery from the 19th-21st March 2013.
Mobitel’s Club Magnate loyalty programme, is the first of its kind in Sri Lanka, utilizing ground-brekaing NFC technology. It offers an array of benefits and discounts to its post-paid and prepaid customers through a comprehensive partner merchant network.
Commonwealth of Learning (COL), Mobitel and the Open University of Sri Lanka (OUSL) promote Mobile Learning among Rural Women in Farming Communities in Sri Lanka
Tuesday, 05 March 2013, Colombo: The National Mobile Service Provider, Sri Lanka Telecom Mobitel initiated a programme with the Open University of Sri Lanka (OUSL) to promote mobile learning among rural women in farming communities at an event held at the Open University of Sri Lanka today. The project is sponsored by the Commonwealth of Learning (COL). This programme focuses on mobile learning methods aimed at facilitating women in farming communities uplift the quality of life of themselves and their families. The event was graced by Hon. Prof. Tissa Vitarana, Minister (Senior) for Scientific Affairs, as Chief Guest and guests of honour Dr. Vijitha Nanayakkara, Vice Chancellor, OUSL; Emeritus Prof. Uma Coomaraswamy, Consultant, COL; Prof. G. Mikunthan, Dean - Faculty of Agriculture, University of Jaffna, Ms. Jean Fernandez, Senior General Manager - Customer Care, Mobitel.
The first phase of this project will involve 550 women from two rural farming communities. Three-hundred women have been selected from Jaffna, while 250 have been selected from Hambantota. This project will focus on: ‘financial services and management’ aimed at improving financial literacy among these rural women.
Lessons will be disseminated through an Interactive Voice Response System and mobile technology. Each weekly module will include five lessons and an assessment.
Speaking at the launch of the programme, Mobitel’s Senior General Manager - Customer Care, Ms. Jean Fernandez said “Mobitel, as the National Mobile Service Provider and a substantial contributor to the GSMA women programme, has embarked on yet another initiative to further enhance mobile phone ownership amongst women in Sri Lanka. Through this programme, not only will we educate women in rural farming communities on crucial subjects necessary to uplift the Quality of Life but will also help empower them and add value to their daily work.Through this project, we will bring learning to them via a brand new concept, which is via their mobile phone – a method which they would otherwise not have available to them. Projects such as this emulate our brand promise of ‘We Care. Always.’ quite strongly and we are extremely committed towards educating these women and making such resources more widely available and accessible to them.”
This newly launched project is a follow-on programme from the Liyasara project which was launched by Mobitel last year. Liyasara focuses on various projects to keep women informed, motivated and inspired via the use of mobile phones and is aimed at helping to empower their lives and add value to their daily engagements.
Mobitel, has continuously been committed to honouring and paying tribute to women of Sri Lanka, whose contributions towards their families and society have not gone unobserved. As the National Mobile Service Provider, Mobitel hopes that with this newly launched project, women would have wider access to a range of knowledge bases, thus assisting towards educating and uplifting their lives.
Addressing the gathering at the launch event, Senior Minister for Scientific Affairs - Hon. Prof. Tissa Vitarana said, “It is a great honour and pleasure to be a part of this programme, I feel so strongly about making it a success. With this programme, not only women in particular will be empowered, but villages throughout our country as well. The government policy for development has changed from what it was many years ago. Today the Government’s policy is to develop both the rural and the urban sectors simultaneously to create a harmonious development which will sustain our national culture, family values and the morals of our society. Following this premise the Government introduced the Divi Naguma programme to increase the livelihood and earning capacity of the people of rural communities. I believe, the rural population must be imparted with pertinent knowledge that can be harnessed to achieve meaningful economic development in the villages. The initiative taken by the Open University along with the Commonwealth of Learning and Mobitel will enhance all communities by the transference of knowledge that will in turn solve problems faced by women and farmers in rural Sri Lanka.”
Uma Coomaraswamy, Emeritus Professor of the Open University of Sri Lanka (OUSL) and Consultant, Commonwealth of Learning (COL) Vancouver, Canada, in her address stated that "This project which is being launched today is sponsored by COL as a part of strengthening their global Project "Lifelong learning for Farmers (L3F)" initiated in several commonwealth countries. The L3F Project in Sri Lanka is University-based and is implemented in three universities: Colombo, Ruhuna and the Open University of Sri Lanka. It is a partnership project with COL, information and knowledge providers, ICT providers, the farming community and banks. Its vision is to improve the prosperity of farming communities through technology mediated, farmer-centric and self-directed learning with the aim of making the farming communities' quality of life better, economically viable and help them to become professionals in their line of work." She further stated that COL is pleased to sponsor this project in partnership with Mobitel and OUSL.
Addressing the gathering at the event, Dr.Vijitha Nanayakkara, Vice-Chancellor of the Open University of Sri Lanka commented, “Working with Mobitel and the Commonwealth of Learning has been such a pleasure for us all. It is already evident how mobile communication has revolutionized the way humans learn and interact. Being able to partner this initiative with the National Mobile Service Provider is only going to open new vistas of opportunities to the women and people of the rural communities who contribute towards taking Sri Lanka to its next growth level. The implementation of this project will help us to strengthen our offering to the women that need it most, giving them more opportunities for their personal betterment.”
OUSL is the implementing body of the project. Mr.Malinda Kumarasinha, the coordinator of the project in his concluding speech, briefed the steady progress made on the project in the two districts, Jaffna and Hambanthota. He also gave special appreciation to Mobitel and the Commonwealth of Learning for their commitment towards the project.
L-R: Ms. Jean Fernandez, SGM - Customer Care, Mobitel exchanges the agreement with Dr. Vijitha Nanayakkara, Vice Chancellor, OUSL. Hon. Prof. Tissa Vitarana, Minister (Senior) for Scientific Affairs, Emeritus Prof. Uma Coomaraswamy, Consultant, COL and Prof. G. Mikunthan, Dean - Faculty of Agriculture, University of Jaffna look on.
Mobitel posts impressive profit growth
Tuesday, 26 February 2013, Colombo: Sri Lanka Telecom Mobitel, the National Mobile Service Provider announcing its financial results for FY2012 stated that it recorded an impressive revenue growth of 13% in 2012 despite intensified competition in the mobile telephony sector. In absolute terms, Mobitel recorded revenue of Rs. 24.93 bn in 2012 compared to Rs.22.08 bn in 2011, an increase of Rs.2.85 bn. This growth was realized mainly due to the increase in Mobitel’s subscriber base by 14% which is a remarkable achievement, considering the fact that the voice market has reached 100% penetration by 4Q 2012 according to the Telecom Regulatory Commission of Sri Lanka (TRCSL). The growth in Mobitel’s subscriber base can be attributed to various factors including Mobitel’s continuous commitment and investments made towards scaling and upgrading its network infrastructure.
Completion of the stage VI project in mid-2012 led to significant enhancements in network coverage and capacity that has translated into better customer experience. An innovative product suite, a comprehensive service offering and an extensive reach to the furthest corners of the island also contributed towards significant growth in subscribers and revenue.
Prudent cost management initiatives coupled with measures to enhance productivity contributed to help negate the adverse impact of increased operational expenditure. The company recorded a growth in key profitability indicators EBITDA and EBIT which increased by 21% and 20% respectively compared to 2011. In absolute terms EBITDA reached Rs. 8.28 bn while EBIT was recorded at Rs 3.24 bn. The company EBITDA margin improved from 31% to 33% which further endorses the operational efficiency of the organisation.
Thus, during 2012, Mobitel delivered a commendable performance successfully overcoming the challenges encountered, recording PBT (normalised to exclude exchange loss) of Rs. 2.98 bn and PAT of 2.43 bn, recording growth of 34% and 38% YoY respectively, the highest ever normalised profits recorded.
Mobitel’s Cash Bonanza Rewards over 70 Customers in Second Week’s Draw
The National Mobile Service Provider, Mobitel awarded over seventy  customers in the second week’s draw of the Cash Bonanza sweepstake. The top prize for the 2nd week, of Rs.350,000 was bagged by Mrs. N. Pemawathi from Ratnapura.
With the culmination of the second week’s draw, Cash Bonanza has rewarded almost 200 pre-paid subscribers, with a total of approximately Rs. 2mn in cash prizes.
Launched specifically for their pre-paid customer base on the 1st of January 2013, the competition will run until the 05th of May 2013.
Weekly draws will be held right throughout the promotional period. Mobitel pre-paid users stand a chance to win up to Rs.20 mn worth of cash. Every reload of Rs.50 gives participants a chance to enter the draw. The higher the reload, the more chances participants have of winning. Mobitel customers can dial #151# to find out the amount on offer for each respective week as well as the eligibility criteria.
MOBITEL REACHES OUT TO OVER 200 CHILDREN THROUGH ITS ANNUAL BOOK DONATION PROJECT
The National Mobile Service Provider, Sri Lanka Telecom Mobitel for the 5th consecutive year reached out to two communities of youngsters with its annual ‘Book Donation Project’. With contributions made collectively by the staff of Mobitel, 152 needy children of the Gampanguwa Kanishta Vidyalaya in Wellawaya and 90 children of "Fallen and Differently-abled Soldiers of Military Intelligence Corps" recently received educational books and materials along with children’s story books in order to cultivate healthy reading habits.
Along with this project, Mobitel also tied up with the Lions Club of Kandana, Ja-Ela to donate over 300 spectacles at an eye camp held on the same day at the Gampanguwa Kanishta Vidyalaya premises.
Mrs. Rukshani De Silva, wife of Mobitel's former CEO handing out a gift of books to a student
Mr. Saman Perera, SGM - Information Systems, Mobitel handing out a gift of books to a student
MOBITEL EMPLOYS 68 ARMY PERSONNEL TO ASSIST IN LATEST NETWORK EXPANSION PROJECT
The National Mobile Service Provider, Sri Lanka Telecom Mobitel recently joined hands with the Sri Lanka Army to employ 68 personnel in the areas of BTS (Base Transceiver Station), Transmission and Power & Civil to assist them with the next stage on the network development project.
The Army personnel were given comprehensive training in BTS & Transmission equipment installation in mobile networks, theoretical sessions and practical training at sites, and were also given the opportunity to carry out on-the-job training (carrying out implementations in real sites under the supervision of Mobitel engineers). These personnel will be given the positions of Technical Officer & Rigger/Technician in the areas of BTS, Transmission, Power & Civil.
Speaking at the event held to commemorate the signing of 68 army personnel into Mobitel’s latest network expansion project, Major General Rohan Kaduwela, the Chief Signal Officer of the Sri Lanka Army said, “All of us are aware that the Sri Lanka Army along with its sister services fought a bitter war for almost 30 years to preserve the territorial integrity of the country. Collectively, we managed to put a stop to this brutal war which came to an end with the support and the blessings of his Excellency the President, the Secretary of Defense, the entire government machinery and the people of the country. The Army is stepping away from its traditional role, by being a part of an initiative of this nature. When Mobitel extended this invitation to the Army and requested our assistance, it paved the way for us, to be involved in a massive national project which is aimed at ultimately helping the country develop. I appreciate the initiative and the support of the Commander of the Sri Lanka Army in facilitating this worthwhile project. I would like to thank the former CEO of Mobitel, Lalith De Silva and the team at Mobitel for their cooperation. When I see the commitment shown by my senior staff and all ranks involved in this endeavour I know that this project will be a success.”
Mobitel looks forward to sharing knowledge with the armed forces, gained by being one of the foremost operators in the telecom industry. This is just the first step towards creating a fruitful partnership between Mobitel and the armed forces.
SRI LANKA TELECOM MOBITEL RINGS IN 20 SUCCESSFUL YEARS. Well on its way to lead Sri Lanka towards an info-com and knowledge-rich society
Sri Lanka’s National Mobile Service Provider - Sri Lanka Telecom Mobitel celebrates twenty illustrious years today. Commencing operations in 1993, Mobitel was one of the foremost mobile service providers in Sri Lanka, beginning operations using first generation cellular technology - Advanced Mobile Phone System (AMPS)/ Time division multiple access (TDMA). From these beginnings Mobitel has steadily grown into a leader in the field of ICT, taking the industry towards transforming Sri Lanka into the ‘Wonder of Asia’.
In October 2002, Mobitel became a fully-owned subsidiary of Sri Lanka Telecom. In the following years Mobitel grew from strength to strength, launching its fully-fledged EDGE/GPRS enabled 2.5G GSM network, which is designed to operate on dual band in 2004. Mobitel again established its dominance of the mobile communication industry by being one of the first ten mobile service providers in the world to launch a 3.5G HSPA network in 2007. Mobitel was also the first service provider with a super 3.5G network in South Asia. Furthermore, Mobitel successfully demonstrated HSPA + MIMO technology with downlink speeds of up to 28.8 Mbps and carried out a successful trial of 4G/LTE technology with downlink speeds exceeding 96 Mbps, for the first time in the South Asian region. Mobitel recently launched Dual Carrier HSPA+ technology and it is now equipped with the country’s first mobile 4G/LTE equipment.
The company has continued with its strategy positioned around value innovation and customer centricity, making the best out of the technology being used, distribution systems, product portfolio and value added services with heightened acumen focussed on customer needs and interests. Whilst focusing on a strong customer-centric strategy, through optimum levels of service quality, service delivery and customer care, the company has expanded its distribution channels and introduced a divisional structure to optimize channel management.
The company is in the process of upgrading its network. The current stage of expansion is slated to add 1,800 new base stations islandwide, increasing the current number from 3,500 – aiming for 100% population coverage. With the development and transformation that Mobitel is undergoing, it is well poised to assume a lead role in bringing cutting edge mobile technology that would inevitably help shape the next phase of ICT technological development in Sri Lanka. Mobitel has now become a leading operator servicing the North and East following three decades of strife; areas which are a priority component of the Government’s development strategy.
The Chairman of Sri Lanka Telecom Mobitel, Mr. Nimal Welgama commenting on Mobitel’s 20th anniversary said, “The philosophy of Mobitel is "We Care. Always." as such the company has continued to deliver upon this promise by being customer centric for the past twenty years. Our subscriber base spans from businessmen to farmers in the furthest corners of the island. The service Mobitel offers is unparalleled, catering to all segments of the Sri Lankan public. This stands testament to the numerous awards we have won over the years – for the strength of our brand, for our engineering excellence and the list goes on. The company has gone from strength to strength and it is my belief that it will only develop further. The ICT transformation that has taken place in the island ever since Mobitel became the National Mobile Service Provider, is beyond comparison.. I would like to congratulate the entire team at Mobitel who has made the company what it is today and hope that this growth trend continues.”
This year, Mobitel expanded its customer care infrastructure to both the Northern and Southern regions of the country by opening contact centres in Sooriyaweva and Mullaitivu. This resulted in creating new ICT based employment opportunities for youth in these areas. The company also established an IT Development Centre in Kegalle. Furthermore, Mobitel took it upon themselves to further empower employees of the state sector along with the Ministry of Telecommunication & Information Technology, and offered Upahara value added internet service: The new “Upahara Internet” offered free-of-charge HSPA mobile broadband dongles to all existing Upahara voice customers who are prestigious state sector employees. The company also made significant headway in terms of its financial achievements – with its Q3 2012 financials recording an impressive net profit surpassing the Rs.1 billion milestone.
Commenting on the Company’s 20th anniversary, Mobitel’s CEO, Mr. Lalith De Silva said, “Twenty years ago, Sri Lanka witnessed the formation of a world-class corporate personality. Today, built upon a brand promise of ‘We Care, Always’ – Mobitel strives to uplift lives, create new opportunities and develop Sri Lanka’s ICT landscape. Our work over the last two decades has consolidated our repute of being the National Mobile Service Provider. With investments counting over USD 500 million, Mobitel continues to stay deeply committed towards creating memorable customer experiences through a range of innovative products and services. Our current development plans are aimed at 100% population coverage; to bridge the digital divide, with special focus laid on education, improving efficiencies in the business sector and encouraging fruitful public-private partnerships. Embarking on a new journey this year, Mobitel focuses on offering a wide range of Enterprise solutions aimed at making our public and private sector enterprises more efficient and globally competitive. While celebrating our 20th anniversary, we at Sri Lanka Telecom Mobitel look towards the future with optimism and courage, to be the driving force of the ICT industry contributing, towards Sri Lanka becoming the ‘Wonder of Asia’.”
L-R: Mr. Wijesiri Ambawatta, Director, Sri Lanka Telecom Mobitel; Mr. Nimal Welgama, Chairman, Sri Lanka Telecom Mobitel; Mr. Lalith De Silva, CEO, Sri Lanka Telecom Mobitel at the unveiling of the 20th anniversary logo.
JOHN KEELLS PLC INNOVATES ELECTRONIC TEA AUCTION SYSTEM WITH MOBITEL
John Keells PLC, the tea and rubber broking arm of John Keells Holdings, recently conceptualized, initiated and deployed e-Gavel, a tablet based application developed and serviced by the National Mobile Service Provider – Sri Lanka Telecom Mobitel, for the purpose of capturing tea auction information in real-time. The eGavel design and domain knowledge - to capture both buyer as well as the price information, at the speed of the tea auction – was provided by John Keells PLC who has extensive knowledge of and experience in the tea industry.
Over the past 140 years, the tea industry in Sri Lanka has functioned with the current manual data capture, processing, and dissemination of information and tea auctioning process, where details such as the hammer price and buyers are all recorded manually at the speed of each auction. This data is then keyed into a software system which then verifies the deals with the buyers to ensure no errors are made.
The eGavel application, conceptualized and initiated by John Keells PLC, is just one of many innovative business solutions developed together with Mobitel, who has designed a number of such solutions for corporates across the island, in a bid to enhance their product and service offering, thus providing their customers with solutions to increase productivity and efficiency via the latest ICT tools.
Speaking at this ground breaking launch, John Keells PLC CEO Mr. Sudath Munasinghe, observed, “I believe this is yet another instance where John Keells PLC has played the role of a trendsetter in the hallowed tea industry of Sri Lanka. The process of recording each and every transaction at the tea auction is a daunting task, especially since it is done manually. It takes only a few seconds for a lot of tea to be sold – and all price recordings need to be carried out in such a short timeframe and thereafter keyed in manually, whilst verifying all the data for accuracy at the close of each auction. The new application, developed by us together with Mobitel, helps not only to address the task of direct sale information capturing, but also uploading of data to our back-end systems simultaneously, error-free.”
Mobitel’s CEO, Mr. Lalith De Silva said, “As Sri Lanka’s National Mobile Service Provider, we are committed to offer the ‘best-of-breed’ solutions and services to our valued business partners. The eGavel application will serve one of the most prestigious industries in the country, and it is certainly an honour for Mobitel to launch this initiative together with John Keells PLC. As the next phase of this initiative, we are also working on extending this system to share data between tea buyers and sellers. I strongly believe that tailor-made solutions such as this would help and enhance the productivity of our business partners to create a competitive advantage and to be in the forefront of the industry.”
L-R: Dilshan Algama, Key Account Manager - Enterprise, Mobitel; Chamith Hettiarachchi, Senior Manager - Business Solutions, Mobitel; Sanjeeva Fernando, President - IT Group & Plantation Services , JKH PLC; Lalith De Silva, Chief Executive Officer, Mobitel; Sudath Munasinghe, Chief Executive Officer, JKH PLC; Manju Fernando, Consultant - Sales and Distribution, Mobitel
MOBITEL’S LIYASARA NOMINATED FOR A GLOBAL MOBILE AWARD
Mobitel’s Liyasara – a mobile telephony tariff plan designed especially for women was nominated for a Global Mobile Award today. Tailor-made to bridge the gender gap in mobile phone penetration, this special tariff plan was a first in the industry.
Liyasara was launched on International Women’s day last year, as a tribute to Sri Lankan women. Making it even more invaluable, this package included a Voice, SMS, Data, VAS (Value Added Services) bundle accompanied by an insurance cover, otherwise unaffordable at this price.
Announcing the nominees today for the 18thannual Global Mobile Awards, the GSMA stated that they will present the awards on Tuesday, 26thFebruary at the GSMA Mobile World Congress. A total of 158 nominees have been shortlisted for this year’s Global Mobile Awards.
Over 600 entries and nominations for the 37 awards have been assessed, making it the largest ever number of honours to be presented at the Global Mobile Awards this year.
To select the nominees for the 2013 awards, more than 160 independent analysts, journalists, academics and subject matter experts throughout the world participated in the judging process.
The Mobile World Congress 2013 will be held 25th- 28thFebruary at the Fira Gran Via in Barcelona.
MOBITEL LAUNCHES REGION-SPECIFIC NEWS ALERTS Partners with ‘The Kandy News’
The National Mobile Service Provider, Sri Lanka Telecom Mobitel together with Media Vision (Pvt) Ltd. has launched a unique News Alert system to Mobitel’s customers in the Kandy district. Living up to its credo of ‘We Care. Always.’, Mobitel continues to function as a customer-centric mobile service provider, taking heed of its customers most innate needs. Region-specific news alerts has been a long-felt need in the country, and launching this service first in Kandy seemed most appropriate considering its large and diverse population and wide variety of interests ranging from tourism to sporting events.
Mobitel launches this news alert service in partnership with Media Vision which pioneered a bilingual (English and Sinhala) monthly journal newspaper titled ‘The Kandy News’, eighteen years ago. The Kandy News carries region-specific news and news analysis which is of interest to local residents, but does not get adequate coverage by the national media. This collaboration now enables Mobitel customers to subscribe and receive this information in the form of an SMS news alert in either English or in Singlish (Sinhala text written in English script). Both Pre-paid and Post-paid Mobitel customers can subscribe to this service by simply sending an SMS to 2299; type REG <space> KNE for English alerts or REG <space> KNS for Sinhala alerts. The service will be offered free until the 28th of February 2013. Following the promotional period, pre-paid customers will be charged Rs.1.25 + taxes per day while post-paid customers will be charged Rs.30.00 + taxes per month.
Mr. Pubudu Indatissa, General Manager - Sales & Distribution, Mobitel addressing the gathering at the launch stated, “Specialised region-specific news alerts are a brand new concept. This kind of service addresses the need of customers to be better informed in a timely manner about local events that are of considerable importance to improve the quality of life of the people living in that area. The new Mobitel service will also ensure that this news will reach our subscribers faster and more conveniently than other traditional news media is able to do. We are proud to have pioneered this service, and look forward to expanding this to other key regions in Sri Lanka.”
Speaking at the launch event, Ms. Shirley Jayawardane, Managing Director/Managing Editor, Media Vision said, “Media Vision take great pleasure in working with Sri Lanka Telecom Mobitel. Their technology is the most advanced in the industry and it is truly heartening to see a corporate giant such as Mobitel, take the initiative to reach out to the community and provide vital information to those who need it most. Mobitel’s association with us, the tools they have provided us with, have helped us to increase the efficiency and quality of our work. We hope that with the help of Mobitel, we can continue to grow and in time deliver news for different regions in the country.”
MOBITEL’S CASH BONANZA REWARDS OVER RS.1MN IN FIRST WEEK’S DRAW
The National Mobile Service Provider, Mobitel held the inaugural draw for its Cash Bonanza sweepstake recently. Launched specifically for their pre-paid customer base on the 1st of January 2013, the competition will run until the 05th of May 2013.
The first week’s draw saw one-hundred and twenty-two people awarded cash prizes which totaled at over a staggering Rs.1 mn. Mr. Thangaraja Gihan Suresh bagged the top prize of Rs. 350,000.
Weekly draws will be held right throughout the promotional period. Mobitel pre-paid users stand a chance to win up to Rs.20 mn worth of cash. Every reload of Rs.50 gives participants a chance to enter the draw. The higher the reload, the more chances participants have of winning. Mobitel customers can dial #151# to find out the amount on offer for each respective week as well as the eligibility criteria.
Photo Caption: Pictured here are the top winners of the inaugural weekly draw of Mobitel’s Cash Bonanza
MOBITEL POWERS MYDEAL.LK
The National Mobile Service Provider, Sri Lanka Telecom Mobitel has partnered exclusively with MyDeal.lk; a leading local daily deals website. Mobitel will also provide the latest technological and marketing expertise to them by fusing their clientele with MyDeal.lk.
With the recent increase of internet-enabled smart phones, tablet computers and now phablets, coupled with easy access to the internet, e-commerce websites have become exceedingly popular. MyDeal.lk is one of the forerunners in the sector, with an active and prominent presence on various social media platforms such as Facebook where they have accumulated a substantial fan base.
Commenting on the latest addition to the Mobitel portfolio, Mr. Nalin Perera, Senior General Manager – Marketing, Mobitel said, “We are proud to partner with a company in the caliber of MyDeal.lk. By working together, supporting them with our ICT expertise, complemented by our telecom and internet infrastructure, I am confident that we can further strengthen this daily deals website, while also boosting the heavily competitive and booming online deals industry in the country as the National Mobile Service Provider. Our main responsibility is to lead the growth of the ICT industry in the country and as such, working with MyDeal.lk, we will be utilizing the very latest technology to meet the daily needs of our customers, while lending a hand towards developing the country’s e-commerce infrastructure.”
CEO of MyDeal.lk - Kumar Melvani added, “Until now the amazing deals offered by MyDeal.lk were only limited to internet users. Now, our partnership with Mobitel enables us to go that much further with these deals, enhancing and improving upon their customer experience through the learnings and technology we will gain from this partnership.” Elaborating further he said, “Online shopping used to be a relatively new concept in Sri Lanka. Now, with a positive trend building up towards this idea, a lucrative market is being created. There is so much scope for growth in this market and within a short time of setting up MyDeal.lk, we have amassed over 90,000 Facebook fans and millions of impressions on social media sites. This business is certainly exhibiting a remarkable upward trend.”
In the past decade Mobitel has invested over USD 400 million to create the best internet network coverage to ensure superior service quality to their customers and 1000 of its base-stations are LTE-ready, which is far ahead of many developed countries. As technology evolves, new and exciting possibilities are created. The development of ICT is both the inspiration and the catalyst for the country’s advancement.
RS.20MN UP FOR GRABS FROM MOBITEL’S CASH BONANZA
Mobitel introduces yet another exciting sweepstake: Cash Bonanza. Following a similar mechanism to previously-held competitions, this one too rewards hundreds of subscribers for simply recharging or reloading their Mobitel pre-paid account.
Launched on the 1st of January 2013 and running till the 05th of May 2013, participants stand a chance to win up to a staggering Rs. 20 million worth of cash. Every reload of Rs.50 gives participants a chance to enter the draw. The higher the reload, the more chances participants have of winning. Prizes will be awarded weekly. Mobitel customers can dial #151# to find out the amount on offer for each respective week as well as the eligibility criteria.
Winners will be notified by Mobitel via Mobitel’s customer care hotline 071 27 55 777 and in writing via post. Mobitel will not charge any additional fees for prizes presented to the winners.
MOBITEL BRANCHES NOW ACCESSIBLE TO ALL; INTRODUCES PERSONALIZED SERVICES FOR THE DIFFERENTLY-ABLED
The National Mobile Service Provider, Sri Lanka Telecom Mobitel is committed and dedicated towards uplifting the service standards in the industry, and recently introduced yet another first – bylaunching a dedicated service for its differently-abled customers. A brand that has lived upto its promise: “We Care. Always.” caters to all segments of the market and has left no stone unturned when delivering and meeting customer expectations.
The launch of the service took place on the 1stof January 2013. Mr. Lalith De Silva, Chief Executive Officer, Mobitel said,“We are a brand that truly lives and breathes its credo. Meeting our customer expectations will always take pride of place when strategic decisions are made. Today, we cater to customers from different walks of life and with varied abilities. As a socially responsible corporate entity – it is imperative that our services are available to our customers at their own convenience and comfort. Mobitel’s work is based on a very strong customer-centric foundation which revolves around our credo of ‘We Care. Always.’ which stands for respect, appreciation, trust, efficiency and an innate sense of our customers’ needs.”
Mobitel has renovated all its branch offices making them accessible to all. Mobitel has also trained its frontline staff and has a dedicated team that will visit differently-abled customers on request to meet their communication needs. In order to make a difference in their lifestyles, Mobitel has a range of unique service offerings which further endorse their commitment to take the country towards a knowledge-rich society.
For those who are unable to visit the branches a special, personalized service is on offer. This entails the doorstep services of a Mobitel customer care executive. Offered via registration, these services range from sim card replacements to new connections, service activations and many more.
Mobitel to initiate First Mobile 4G/LTE Network launch in Sri Lanka
For the first time in Sri Lanka, The National Mobile Service Provider Mobitel, initiates a Mobile 4G/LTE Network launch to provide enhanced services to the public. Mobitel’s latest addition to the technology portfolio is the natural successor of the telecommunication evolution of the world. With the latest addition, Mobitel will be one of the most decorated and equipped operators in the world in the technology front which includes FD LTE, HSPA+ DC, HSPA, UMTS and 2G services. This will enable the operator to provide an enhanced and a diversified services to its customer base.
Mobitel carried out a successful trial of 4G/LTE with a downlink speed exceeding 96Mbps for the first time in the South Asian Region in May 2011. Mobitel established its dominance of the mobile technology industry by being one of the first ten mobile service providers in the world to launch a 3.5G HSPA network in 2007. Mobitel was also the first company with a Super 3.5G network in South Asia.
Mobitel will be able to yield the best out of the mobile 4G/LTE services with the power of its parent company SLT’s extensive fibre network which will be beneficial to the country’s future. All these investments are part of the operator’s efforts towards leading the development of the country’s ICT infrastructure in keeping with its image of being the National Mobile Service Provider.
THE MOBITEL TALENT EXTRAVAGANZA
MOBITEL OFFERS FASTEST BROADBAND SPEEDS WITH DUAL CARRIER HSPA+ TECHNOLOGY
The National Mobile Service Provider, Mobitel (Pvt) Ltd, recently introduced Dual Carrier HSPA+ (DC-HSPA+) technology, which coupled with the power of its parent company SLT’s extensive fibre network, is now offering the fastest broadband speeds in the country.
The enabling of Mobitel’s network with HSPA+ technology now means an enhanced service and extremely high speeds of up to a theoretical maximum of 42Mbps with regards to internet connectivity is offered to its broadband customers. This also means that DC-HSPA+ will be available across Mobitel’s footprint island-wide, with Mobitel leading the broadband service industry.
Recently, Mobitel embarked on an aggressive network expansion drive, signing landmark deals with industry giants ZTE Corporation and Huawei Technologies. These network enhancements will include over one thousand seven hundred 2G/3G(HSPA+) and 4G LTE base stations scattered across the country.
This current expansion of Mobitel’s network and technological footprint brings a near 100% population coverage island-wide, and also introduces 4G LTE mobile technologies in Sri Lanka.
In December 2007, Mobitel was the first in South Asia to launch the Super 3.5G HSPA network – all part of the operator’s efforts towards leading the development of the country’s ICT infrastructure in keeping with its image of being the National Mobile Service Provider.
DC-HSPA+ can be accessed only via the use of a Dual Carrier HSPA+ compatible dongle, which are now available at selected Mobitel outlets.
MOBITEL INTRODUCES SERIES OF INNOVATIVE BUSINESS SOLUTIONS Caters to country’s SME sector
As the National Mobile Service Provider, and in line with its strong vision ‘to lead Sri Lanka towards an info-com and knowledge-rich society through its service offerings’, Sri Lanka Telecom Mobitel has launched a series of innovative and dynamic Business Solutions for Small & Medium scale businesses in order to create higher levels of efficiency and improve livelihoods – thereby facilitating growth in the country.
With the strong belief that it is these valued businesses that play a vital role in the economic development of the country, making a substantial contribution to our economy, Mobitel continues to stay committed towards nurturing and promoting the SME sector which continuously contributes to the nation’s development. Equipped with the latest technology, Mobitel’s goal is to enable the target population to access mobile enterprise solutions that would help them increase their efficiency, productivity and re-engineer processes.
Understanding that when in business, and in the modern society, there will always be a new breed of challenges that comes their way – and increasing challenges means more uncertainties, issues and risks to businesses – Mobitel has used ICT to enable these businessmen with tools to effectively and efficiently manage their businesses while minimizing waste. Solutions such as:
Mobitel’s mEvents will dramatically increase the attendance of active participants to your public or private event by instantly turning your locally-held event into an international one. People are able to participate at your event in real-time from anywhere in the world. With Mobitel’s mEvent, you have a team that has extensive experience in online live-video streaming in the most demanding environments, dedicated to service your requirement.
mTrack – GPS based fleet tracking system
The Mobitel mTrack solution provides an up-to-the-minute picture of vehicle fleets, whether you’re at your desk, on your tablet computer, or using your smartphone. The solution has the capability to provide the location of your fleet of vehicles in real time, 24 hours a day from anywhere, provide the historical status of each vehicle, location, speed, and more all via a user-friendly interface which assists companies in the effective management of their fleet of vehicles.
mLearning allows for students and lecturers to connect to live real-time virtual classrooms from anywhere in the world, where they can participate in lectures as they would in normal classrooms. All aspects of the learning classrooms are 100% interactive and all the sessions can also be recorded for students to review later on while studying for examinations.
NFC-based fuel card solution
Mobitel now offers NFC enabled fuel cards for corporates. Using this card an eligible employee can drive into a designated fuel station, pump fuel and use the card for payments. The card would be preloaded with the allowance amount and a secure web interface will provide the utilization information to the company. The solution would benefit the relevant corporate and individuals alike due to its hassle-free nature and the efficiency it brings to a cumbersome routine.
This solution is designed to facilitate corporate clients with audio conferencing infrastructure plus value-added features. Registered customers will be given a dedicated dial-in number and access code which they can share with participants along with the date and time.
This product is a tracking solution which is SIM based and can be used in attaining the current position of anyone via their mobile phone, stationary or moving. The product facilitates location-based services through the geographical location calculated by GSM cell triangulation. The solution consists of a comprehensive user site which will be accessible through the internet.
Mobitel SMS solutions are integrated with the Mobitel SMS gateway. These services provide secure remote access to registered clients for sending bulk messages to their group of customers (Mobitel users). It also provides solutions to send and receive SMS messages.
Call Centre Solutions
Our call centre solution which functions as a first-level helpdesk is a voice solution targeting the enterprise segment of the market. It is the mission of Mobitel to provide clients with top quality call centre services right around the clock.
All these solutions do a great job supporting large numbers of transactions or increasing efficiencies in specific functions. For Mobitel, they are about improving productivity, helping to minimize cost structures, improving employee satisfaction as well as customer satisfaction – solutions that enhance productivity and minimize business risks.
With a highly competent and strong team consisting of Engineers, Business Analysts and Support Staff who understand this dynamic need, Mobitel is dedicated to offer and customize the solutions to meet these businessmen’s individual needs. New devices, platforms, and trends come on the scene quickly and continuously, and with 20 plus years of experience in the ICT industry, Mobitel, as the National Mobile Service Provider, and as a brand that’s positioned as one that ‘cares always’, is 100% aligned and committed to support your businesses by extending state-of-the-art ICT solutions and infrastructure. We are available to serve you anytime on 071 2755777 or dial 1717 from any network in Sri Lanka.
MOBITEL CRICKET TEAM ON WINNING STREAK ENTERS FINALS OF LEMONADE TROPHY MERCANTILE 'D' DIVISION
Mobitel’s cricket team made its way into the finals of the ‘Elephant Lemonade Cup’, MCA ‘D’ Division League Tournament 2013. Beating MAS Silueta at the Quarter Finals and Pan Asia Bank at the Semi Finals – Mobitel now goes onto battle it out with Commercial Credit at the Finals to be held at the MCA grounds this Saturday (8th).
Mobitel's team lead by Ruwan Wickramanayake and coached by Duminda Perera showcased a stellar performance this season. Nalin Vimukthi 262, Nadeeka Gamage 195 and Sadun Ranatunga 176 stood out as the highest scorers for the Mobitel team. The top wicket takers were Pahan Serasinghe, Sadun Ranatunga and Ashen Sirimanne with 11, 9 and 6 respectively.
Seated L-R: Ujitha Sepala (Wicket Keeper), Ranjana Manoj, Nalin Vimukthi, Mohamed Hakeem, Sandun Ranatunga, Prasad Kularathne, Saman Liyanage
Standing L-R: Kanchana Samarasinghe(Sports Co-ordinator MClub),Rehan Silva, Tharindu Lakmal, Ashen Sirimanne (Vice Captain), Ruwan Wickramanayaka (Captain), Nadeeka Gamage, Tharidu Heshan, Pahan Serasinghe, Tariq Naaziar, Duminda Perera (Coach), Absent: Keith Peiris, Kokila Gomes, Frank Roy
MOBITEL LAUNCHES FIRST EVER NFC-ENABLED LOYALTY PROGRAMME IN SRI LANKA
For the first time in Sri Lanka, the National Mobile Service Provider, Sri Lanka Telecom Mobitel launched a NFC (Near Field Communication) based loyalty programme – the Club Magnate loyalty programme. This ground-breaking product is yet another innovative addition to the Telco’s growing portfolio.
With NFC technology soon becoming ubiquitous in the global ICT industry – Mobitel takes pride in being the first Mobile Service Provider to launch a unique loyalty programme like this. Club Magnate offers an array of benefits and discounts to its post-paid and prepaid customers through a comprehensive partner merchant network. Mobitel’s Club Magnate members simply have to produce their loyalty card to the respective merchant’s cashier which will be tapped on the NFC enabled payment Point of Sales (POS) machine to redeem the entitled offer.
Speaking at the launch, Mrs Jean Fernandez, Senior General Manager – Customer Care, Mobitel commented, “The Club Magnate loyalty programme is synonymous with prestige. It is designed with a host of privileges and benefits centred on ‘red carpet’ service, connectivity rewards and lifestyle privileges which epitomise the ‘Care’ of Mobitel. This programme also reaches out to offer value added benefits in an array of discount offers across all merchant partners across the country.”
“As the country’s National Mobile Service Provider – we are proud to launch this loyalty programme, using the latest NFC technology. This kind of progress we are witnessing in the local ICT industry is certainly encouraging. The industry we function in is fiercely competitive – with each operator vying to launch the latest and most innovative technology first. This kind of healthy competition is what drives the industry forward – and will be the catalyst for the country’s advancement. We are proud to be at the forefront of the country’s ICT industry, leading its growth – paving the way for Sri Lanka to be the ‘Wonder of Asia’,” commented Mr. Nalin Perera, Senior General Manager – Marketing, Mobitel.
The first rewards discounts via the Club Magnate loyalty programme was availed by a Mobitel customer at the Sarasavi Bookshop in Nugegoda.
Speaking at the event, Mr. H.D. Premasiri, Managing Director, Sarasavi Booshop stated, “We are extremely proud to partner with Mobitel on this new endeavor – especially since we are able to offer our customers new value additions and reward benefits.”
L-R: Jean Fernandez, Senior General Manager - Customer Care, Mobitel; Nalin Perera, Senior General Manager – Marketing, Mobitel; Mr. Premasiri Haputhanthri, MD , Sarasavi Bookshop (Pvt) Ltd.; Mr. Ranjan Perera, Senior Manager, Sarasavi Bookshop (Pvt) Ltd.
The first rewards discounts via the Club Magnate loyalty programme being availed by a Mobitel customer at the Sarasavi Bookshop in Nugegoda.
MOBITEL REPORTS STRONG PROFITABILITY IN Q3 2012
Mobitel, the country’s National Mobile Service Provider continued to grow its revenue despite heavy competition in the industry. Revenue for the first nine months of 2012 grew by 14% from Rs.15.9bn to Rs.18.2bn compared to the same period in the previous year. Revenue growth was mainly driven by the increase in Mobitel’s subscriber base due to an enhanced customer experience.
Despite numerous challenges, Mobitel recorded growth in key profitability indicators with EBITDA and EBIT growing by 20% and 30% respectively during the period under review. Growth in these profitability indicators was achieved from growth in revenue coupled with initiatives implemented for cost optimisation and productivity improvements. These initiatives have strongly contributed towards the growth in EBITDA as well as EBITDA margins. The company reported a healthy EBITDA margin of 33% which is a notable improvement over the previous year. Despite the exchange loss, PBT recorded an impressive growth of 45% for the period under review.
Mobitel also made an impressive net profit of over Rs.1bn during the third quarter, as a result of increasing revenues complemented by a marginal appreciation of the rupee. Consequently, the Company was able to wipe off losses incurred during the 1H 2012 brought about by the devaluation of the rupee.
Commenting on the Company’s performance, it’s CEO, Mr. Lalith De Silva said, “The performance in Q3 2012 has certainly been impressive. At Mobitel, this year, we have focused mainly on transforming ourselves and the way we work - setting the stage for unparalleled growth and leadership in the ICT industry. Looking at our industry, we have focused on new strategies, policies, processes, technologies and ideas and have put in place a blueprint to catalyse and drive Mobitel to greater heights. As the country’s National Mobile Service Provider, we have a great responsibility: to lead the ICT transformation of Sri Lanka, enabling us to keep up with the rapid development targets of the Government, thus, transforming the country towards becoming the Wonder of Asia.”
CA SRI LANKA’S NATIONAL CONFERENCE GOES GLOBAL DUE TO OVERWHELMING DEMAND – LIVE WEBCAST POWERED BY MOBITEL
Taking yet another giant technological leap, the 33rdNational Conference of Chartered Accountants organized by the Institute of Chartered Accountants of Sri Lanka (CA Sri Lanka), for the first time in its conference history, transmitted the conference sessions utilizing the National Mobile Service Provider, Sri Lanka Telecom Mobitel’s mobile event webcasting platform, ‘mEvent’to reach a larger audience following an overwhelming demand both in Sri Lanka and overseas.
Recognized as one of the largest corporate level conferences held in the country annually, the conference which has built a reputation as a business summit over the years, saw a massive participation of over 1,150 chartered accountants and business leaders taking part in the technical sessions held on October 19 and 20, which navigated on the inspiring theme ‘Winning: Country, Corporate, Citizen.’
CA Sri Lanka President, Sujeewa Rajapakse said, “Every year our conference sees a massive participation, and there is no venue in Colombo which is capable of accommodating the large numbers who are interested in taking part in this, hence our decision to use the live webcast facility and transmit it across the world for the benefit of our CA Sri Lanka members and other professionals who are interested in following the sessions.”
Chairman of the National Conference Committee, Mr. Lasantha Wickramasinghe said, “For the first time in the history of CA Sri Lanka, we webcast the conference sessions live. This is indeed a landmark moment in the history of our conference.”
Mobitel’s Chief Executive Officer, Mr. Lalith De Silva stated, “We have a strong partnership with CA Sri Lanka – and this year, we went over and above our Gold sponsorship of the conference by facilitating a live webcast of the national conference. This is just one facility that our Business Enterprise solutions offer. We intend to use this facility to make academic content more accessible locally as well as internationally, paving the way towards making Sri Lanka a knowledge hub within the South Asian region. We are proud to have had a hand in creating history at the CA Sri Lanka national conference.”
Mobitel and Ministry of Telecommunication & Information Technology launch revolutionary Upahara Internet Package for state sector employees
In its continuous efforts in revolutionizing the ICT sector, Sri Lanka Telecom Mobitel – the country’s National Mobile Service provider launched ‘Mobitel Upahara’ for state sector employees back in 2008. Today, in a move to further empower employees of the state sector, Mobitel along with the Ministry of Telecommunication & Information, now offers a value added internet service.
In line with the Government’s vision as per the Mahinda Chinthana Idiri Dakma programme to make Sri Lanka the Wonder of Asia, Mobitel has already initiated many a project to uplift the ICT sector of Sri Lanka. It is in line with these efforts that Mobitel has now introduced ‘Upahara Internet’ along with the Ministry of Telecommunication & Information Technology – thereby envisioning to improve not only the interaction and knowledge of those employed in the state sector but also that of their children and their families.
Upahara Internet now offers dongles free-of-charge to all existing Upahara customers who are state sector employees. The monthly rental on this package, offered with an attractive data bundle is only Rs 299/=.”
Speaking at the launch of the product, Mobitel’s CEO, Mr. Lalith De Silva emphasized that, “Mobitel has always dedicated itself towards supporting the Government in its efforts to develop ICT in Sri Lanka. We have already established several IT centres at grass-root levels, emphasizing our efforts in taking ICT to even the most remote areas. We have been successful at providing network coverage to many areas which are not yet under the purview of any other mobile service company in the country. While we work steadily towards building a knowledge-based economy, we strongly believe that access to technology is a necessity that should be experienced by each and every citizen of this nation.”
“We have always appreciated the state sector employees’ contribution for their efforts in uplifting this country. We must value this service they provide and we are willing to always support them towards their further development,” he said, “Just as the Mobitel Upahara service became an economic relief for these employees, this internet package will definitely help them to further enhance their knowledge and also encourage them to be more digitally savvy, which will undoubtedly help them to be successful in their future efforts.”
Sharing his views on Mobitel’s revolutionary approach towards state sector employees, the Minister of Telecommunication and Information Technology, Hon. Ranjith Siyambalapitiya added; “At present, ICT has become a necessary pre-requisite for the growth of industrial, services and agricultural sectors. In accordance with His Excellency, President Mahinda Rajapaksa’s vision to make this country the communication hub of Asia, one of the government’s objectives is to empower the state service by means of ICT. In making this vision a reality we have worked closely with Mobitel - the National Mobile Service Provider. Thanks to this initiative, with internet services being provided at such a reasonable price, I believe state sector employees now have the opportunity to further improve their knowledge and be empowered to face the digital world.”
BUY TICKETS FOR CRICKET MATCHES ON YOUR MOBITEL PHONE – FOR THE FIRST TIME IN SRI LANKA
For the first time in Sri Lanka, Mobitel gives you the opportunity to purchase tickets for cricket matches via your Mobitel phone. This special service, offered via the National Mobile Service Provider’s mTicketing platform, is available by simply dialing 365 from any Mobitel connection.
‘Cricket Ticket’ comes at a most apt time, where tickets for cricket matches are some of the most difficult tickets to purchase, leading to long queues and wasted time. This exclusive partnership between Mobitel and Sri Lanka Cricket breaks new boundaries in the industry.
Isuru Disssanayake, General Manager - Product Marketing, Sri Lanka Telecom Mobitel said, "Mobitel is rooted in the pursuit of national interest and towards this end has partnered many national bodies for a good cause. This partnership with Sri Lanka Cricket will hopefully help many more people to attend cricket matches with ease. Our mTicketing platform which already serves easy access to train tickets and cinema tickets will now make the purchase of tickets for cricket matches as convenient as making a simple phone call. This unique mTicketing service is available right throughout the year - whenever there are cricket matches hosted by SLC. Bookings will be updated on a real time basis. Upon dialling 365 and reserving one's match ticket, the total ticketing charge will be added to the customer's Mobitel bill or deducted from their account in case of a prepaid user.”
Mobitel is committed to encouraging and developing sports in Sri Lanka at the national level. As the most popular sport in the country, Cricket transcends the whole society and the nation, which reflects the Sri Lanka Telecom Mobitel way of connecting Sri Lanka. Mobitel’s mTicketing System is just one of many avenues with which Sri Lanka Cricket has partnered with the National Mobile Service provider. In 2009, Mobitel signed on as Exclusive Sponsor of the National Cricket team, and has gone from strength to strength from that point on. From up-to-the-minute SMS cricket updates to live streaming of cricket matches on Mobitel TV - Mobitel has been an integral part of the Sri Lanka Cricket journey.
MOBITEL BAGS GOLD AND SILVER AT NATIONAL ENGINEERING AND TECHNOLOGY AWARDS 2012
Mobitel clinched a gold and silver award at the National Engineering and Technology Awards 2012 organized by the Institution of Engineers Sri Lanka (IESL) yesterday. Mobitel clinched the two awards for its official stall at the exhibition, Techno 2012; winning gold for 'Best Demonstration' and silver for 'Best Display of Engineering Services'.
Eng. Tilak De Silva, President 2012/2013, IESL handing over the gold award for ‘Best Demonstration’ to Mr. Prabath Gamage, General Manager - Product Development and Customer Solutions, Mobitel
Eng. (Dr.) Ananda Ranasinghe, President 2011/2012, IESL handing over the Silver award for 'Best Display of Engineering Services' to Mr. Viresh Dassanayake, General Manager - GM Network Planning & Projects, Mobitel.
Mobitel opens second Contact Centre in Mullativu
In its continuous mission to lead Sri Lanka’s ICT transformation across the island, the National Mobile Service Provider, Sri Lanka Telecom Mobitel opened its second regional contact centre in Mullaitivu recently.
This is the second regional contact centre opened by Mobitel, with the first being opened early this year at Sooriyawewa in Hambantota. As the National Mobile Service Provider, Mobitel remains consistent in its commitment towards the development of ICT in rural areas of Sri Lanka.
The opening of a contact centre in Mullaitivu will not only give the area a well-deserved boost in the ICT sector, but will also be the best location for a technologically advanced customer care contact centre that will cater exclusively to the Tamil-speaking segment of the population. The centre will also boast a fully-fledged Mobitel Services Centre which will offer all Mobitel services that are available at all its other branches across the island.
The opening of the Mobitel Contact Centre in Mullaitivu will benefit residents of the area vastly due to a number of factors, such as creating a number of job opportunities whilst also introducing Mobitel technology to the region. All employees of the Mullaitivu Contact Centre have been selected from the area and its adjacent towns and as a result, Mobitel now boasts of a strong team of qualified and dynamic individuals who will undoubtedly prove to be of great value to the company’s performance.
The Mobitel Mullaitivu Contact Centre will act as a support system to the Colombo-based principal contact centre. Mobitel’s capacity and capability of its infrastructure and technology in establishing a similarly able support system in Mullaitivu is clearly demonstrated, ensuring it will now be utilized to support the Colombo Contact Centre.
Commenting on the expansion, Chief Executive Officer of Sri Lanka Telecom Mobitel, Mr. Lalith De Silva said, “This is truly a great moment for all of us at Mobitel as we open a regional contact centre in this part of the island. As the National Mobile Service Provider, we wish to contribute towards the nation’s development by developing the ICT landscape through our service offerings and technology. We believe our expansion into the Mullaitivu area takes place in an ideal setting as we prepare the community to embrace the upcoming opportunities. As a customer-centric mobile service provider, we strive to ensure that our services and customer care is provided unimpeded. We engaged in this strategic expansion to Mullaitivu, to enhance our capacity to serve our customers better. The opening of our first call centre in Hambantota was hugely successful, and has recorded an increase in productivity, whilst also helping us to reduce our costs. I strongly believe that such initiatives further reinforce the fact that many who live out of the urban areas also possess the right skills in terms of knowledge, talent and efficiency to serve our valuable customers.”
Namal Rajapaksa, MP, Chairman, Tharunyata Hetak Organization said, “I congratulate Sri Lanka Telecom Mobitel on the opening of its 2nd call centre in Mullaitivu today. It is certainly encouraging to see a top corporate such as Mobitel taking the prerogative to develop even the most rural of areas in the country. Mobitel’s work is highly commendable and it is this strength in vision that is beginning to shape our ICT landscape, taking us towards becoming the Wonder of Asia.”
Caption: Mullaitivu Security Forces Commander Major General Leonard Mark; Mr. Wijesiri Ambawatta, Director, Mobitel and Mr. Lalith De Silva, CEO, Mobitel look on while Hon. Namal Rajapaksa, MP, Chairman, Tharunyata Hetak Organization unveils the ceremonial plaque at Mobitel’s new contact centre in Mullaitivu.
MOBITEL LAUDED FOR ENGINEERING EXCELLENCE AT IESL AWARDS 2012
For the third consecutive year, Sri Lanka’s National Mobile Service Provider, Sri Lanka Telecom Mobitel won the coveted ‘Excellence in Engineering’ award, under the category ‘Infrastructure – Service Sector: Large” at the Annual Engineering Excellence Awards 2012 presented by the Institution of Engineers, Sri Lanka (IESL).
The awards are held to encourage and celebrate the excellence in the science and the practice of engineering by rewarding the best and the finest of its members, individuals, organizations and companies in Sri Lanka for their outstanding accomplishments and achievements related to engineering.
As the National Mobile Service Provider – Mobitel has continued to deliver superior mobile experiences to its customers, via cutting-edge technology. Mobitel has become the country’s technology leader and trailblazer, being the first in South Asia for embracing and deploying many state-of-the-art technologies.
In June this year, Mobitel completed its stage VI of its network expansion – involving the total number of 2G and 3G Base Stations by over a mammoth 1,000 sites within record-breaking time. More recently, Mobitel also commenced stage VII of its mobile network expansion, which will see the deployment of over one thousand and four hundred 2G/3G and 4G LTE [Long Term Evolution] base stations. The additional base stations will mean a noteworthy increase in the network’s coverage, capacity and speed.
“Winning this Engineering Excellence award from IESL, for the 3rd consecutive year, stands testament to our drive to adopt and employ the latest technologies in the industry. This accolade is also representative of Mobitel’s exceptional achievements encompassing effective capacity utilization, superior planning and execution, unparalleled operational excellence, technological prowess, service, consistent quality, innovative strength and high standards in productivity achieved by following world-class best practices. Our leadership in the industry comes from our consistent efforts to add value to our customers – ranging from quality, coverage, ease of use, affordability, convenience, scalability and futuristic appeal. Our latest stage of expansion will see the deployment of 4G mobile technology in the country. Our Access Network is already enabled with the latest HSPA+ powered by MIMO technology, thus empowering the country’s ICT infrastructure with the best speeds current technology can offer, leading it towards an info-com and knowledge-rich society. As our network expands, so does the country’s ICT landscape. We are at the forefront of the ICT industry, driving its growth with great technological prowess towards fulfilling the dream – to make Sri Lanka the ‘Wonder of Asia’,” said Mr. Lalith De Silva, Chief Executive Officer, Sri Lanka Telecom Mobitel.
Mr. Lalith De Silva, CEO, Mobitel receiving the award from Hon. Palitha Fernando PC, - Attorney General of Sri Lanka. Also pictured here is Eng. (Brig.) Dr. Ananda Ranasinghe – President of the Institution of Engineers, Sri Lanka.
DON’T MISS A SECOND OF TV WITH MOBITEL’S ‘REWIND TV’
For the first time in Sri Lanka, the National Mobile Service Provider, Sri Lanka Telecom Mobitel has developed new technology to change how viewers watch TV. While most technology available to view TV on mobile devices is still growing, Mobitel’s mobile TV app offers a unique feature: the ability to rewind and catch-up on missed television programmes also referred to as ‘Rewind TV’.
The newly introduced app offers 24-hours of catching up on television programmes derived from content libraries of all local TV channels and a number of foreign digital channels – all of which can be viewed on your mobile phone. TV can now be viewed in high quality, and the service will be made available as part of a phone and internet package.
This easy-to-use app, works seamlessly to combine both live TV and ‘Rewind TV’ – all in the palm of your hand. The app, developed by Mobitel is targeted at consumers who increasingly want to use their mobile devices not merely as interactive companions to supplement their TV viewing experience, but as a primary device to consume TV. Mobitel is the only mobile service provider in the country to offer ‘Rewind TV’ via a mobile application.
With the introduction of ‘Rewind TV’ via a mobile TV app on Mobitel, the National Mobile Service Provider continues to lead and inspire, creating new and innovative services in the industry. Being both the inspiration and catalyst of the ICT industry in Sri Lanka, Mobitel continues to work towards achieving the Government’s ICT goals – making Sri Lanka the ICT hub in South Asia.
Mobitel Rewards Top Business Partners
MOBITEL OPENS FULLY-FLEDGED SERVICE CENTER AT THE DEPARTMENT OF IMMIGRATION AND EMIGRATION - COLOMBO
As another contribution to the nation, the National Mobile service provider, Sri Lanka Telecom Mobitel recently opened a service center at the Department of Immigration and Emigration in Colombo. The center was ceremoniously declared open by the Department’s Controller General Mr. Chulananda Perera in the presence of Mr. Lalith De Silva, CEO of Mobitel and other distinguished guests. The newly opened service center will offer all Mobitel services available at any other Mobitel branch islandwide. Mobitel will also offer attractive IDD rates and roaming rates that directly cater towards migrant workers and others travelling abroad.
Mobitel, which has maintained a long-term relationship with the Department of Immigration and Emigration, and has extended its support to the government’s ICT development programme by providing the Department with the necessary technology to commence the Electronic Travel Authorization (ETA) system, has once again shown its steadfast support by opening this state-of-the-art service center.
As the country experiences an increase in migrant workers and those travelling abroad, the Department of Immigration and Emigration is a hotspot of activity with over 6,000 people coming through it daily. The waiting area has been made more comfortable for them, via a contribution made by Mobitel.
The presence of this service center at the Department of Immigration and Emigration will not only benefit visitors to the Department, but will benefit businesses located in and around the area. The service center will be a valuable addition to the cafés, travel agencies and other businesses that are located in close proximity. The public will have an easy access point, where they can make bill payments, get SIM replacements and new connections and even buy devices such as mobile phones, dongles, headsets, etc. that would be offered through Mobitel. Furthermore, this center will be a counter where train tickets will be issued through Mobitel’s mTicket platform.
Speaking at the event, Mr. Lalith De Silva, CEO of Mobitel said, “We at Mobitel are proud to be partnering with the Department of Immigration and Emigration once again. We have always been committed towards the development of the public sector, by providing the latest ICT tools to enhance their efficiency and productivity – which in turn, improves their service to the general public. This is yet another project that stands testament to this. Mobitel has been a steadfast, prominent operator servicing the entire island, and this rapid expansion is further enhanced by opening these Service Centers in order to further extend our service offering to people hailing from different parts of the country. We feel that partnering with the Department of Immigration and Emigration will be the best way to increase our exposure outside of Sri Lanka, whilst also strongly supporting the Government’s development strategies, especially those concerning the ICT industry.”
“Mobitel has worked closely with us over a number of years. We share a strong partnership that has grown from strength to strength. The opening of this center is a boon for the Department and its patrons – and is yet another feature that we can offer them at our premises. Mobitel’s association with us, the tools they have provided us, have helped us to make our work far more efficient. We will continue to work towards more efficient and effective processes, making us one of the best-performing departments in the country,” said Mr. Chulananda Perera, Controller General, Department of Immigration and Emigration.
Photo Caption: Mr. Lalith De Silva, CEO, Mobitel and Mr. Chulananda Perera, Controller General, Department of Immigration & Emigration cutting the ribbon at the opening of Mobitel’s Service Center at the Department’s premises in Colombo.
MOBITEL LAUNCHES FIVE NEW PROJECTS WITH THE UNIVERSITY OF COLOMBO. Initiatives launched towards uplifting higher education in Sri Lanka
The National Mobile Service Provider, Sri Lanka Telecom Mobitel recently announced the launch of several new initiatives with the University of Colombo. The new projects will not only further strengthen the long-standing relationship Mobitel has with the University, but also becomes part of its efforts to build an ICT-enhanced knowledge economy.
Commenting on the partnership, Mobitel’s CEO, Mr. Lalith De Silva stated, “Our objective has always been to connect the unconnected. Having achieved that with the University of Colombo through previous projects, we wanted to do something more - rendering an even bigger service to the nation, and further increasing our commitment to empowering today’s youth. Positioned as a brand that ‘Cares. Always.’ – these initiatives further reiterate Mobitel’s commitment towards building a tech-savvy and knowledge-rich society. The five initiatives we are launching today are all based on one principle: uplifting the higher education sector in Sri Lanka.”
Mobitel will work alongside the University of Colombo, to develop its own Project Management programme – which will be subsequently added to the University’s curriculum. The programme will also be made available via Mobitel’s mLearning platform, which was initially launched together with the University of Colombo. The mLearning platform acts as a catalyst which fosters a knowledge economy - overcoming traditional classroom methods.
An internship programme will also be launched between Mobitel and the University of Colombo. This initiative will give students a chance to further their studies and career, with crucial ‘on-the-job’ training being provided. These internships will ensure that University students who require an internship on their resume in order to graduate, will not only have a chance to fulfil that requirement, but will also be given an opportunity to make a name for themselves within the company - leading to job opportunities further down the line.
All research work, carried out by Mobitel, will also be outsourced to students from the University of Colombo as and when applicable. The National Mobile Service Provider will also facilitate the set-up of a research laboratory for the University’s Science Faculty.
Finally, to show its support towards the academics of Sri Lanka, Mobitel intends on setting up an Annual Peace Award. This project will consist of an award, which will be given to a member of the Academic staff at the University of Colombo - responsible for maintaining a cordial environment within the University premises. Mobitel feels that furthering this initiative will be an ideal way to encourage academics to set an example for the youth in order to maintain peace and harmony among the undergraduates of the university to carry out their academic and co-curriculum activities uninterrupted.
“Mobitel has taken a keen interest towards working with us on several new initiatives. These projects have all been carefully selected to target several areas with regards to the University. The implementation of these projects will help us to strengthen our offering to our students, giving them more opportunities with regards to their higher education,” said Prof. Kshanika Hirimburegama, Vice Chancellor, University of Colombo.
L-R: Prof. T.R. Ariyaratne, Dean, Faculty of Science, University of Colombo; Prof. Sunil Chandrasiri, Dean - Faculty of Graduate Studies, University of Colombo; Prof. Kshanika Hirimburegama, Vice Chancellor, University of Colombo; Mr. Lalith De Silva, Chief Executive Officer, Mobitel (Pvt) Ltd.; Mr. Namal Ratnayake, Senior General Manager - Legal/Regulatory Affairs, Mobitel (Pvt) Ltd.; Mr. Isuru Disssanayake, General Manager - Product Marketing, Mobitel (Pvt) Ltd.
Recharge and Win with Mobitel Prepaid Internet Top-up
Sri Lanka Telecom Mobitel has on offer three Netbooks every month to be won, through its Internet Top-Up promotion. Simply by recharging their prepaid connection through ‘My Account’ will entitle them to enter this draw - based on their accumulated recharge value. Customers will have the chance to win one of three laptops every month, with the promotion being carried out from June till December this year.
The Internet Top-Up mode introduced by the National Mobile Service Provider has quickly become the most convenient and faster mode to recharge prepaid connections.
As such, Mobitel prepaid internet users with a total accumulated recharge value of Rs.100 within a calendar month will stand one (01) chance to win a laptop between June 1st, 2012 and December 31st, 2012 - providing more winning chances to customers by giving them the opportunity to enjoy multiple chances to win during a calendar month.
Winners for the month of July 2012 included, Ms. Purnima Bhagya Samarathunga from Denipitiya, Mr. K.H.A. Surendra from Panadura and Mr. Muhammadhu Asfar from Colombo 15, whilst winners for August 2012 comprised of Mr. N.W.M.S. Gayan from Homagama, Ms. A. Dharshanan from Dehiwela and Mr. Nandana Jayathilake from Karandana.
L-R: Mr. N.W.M.S. Gayan (Homagama); Mr. Nandana Jayathilake (Karandana); Mr. Isuru Disssanayake, General Manager - Product Marketing, Mobitel (Pvt) Ltd.; Mr. K.H.A. Surendra (Panadura) and Mr. Muhammadhu Asfar (Col 15)
MOBITEL LENDS A HAND TOWARDS ERADICATING CHILD ABUSE IN SRI LANKA Comes forward to assist the National Child Protection Authority
The National Mobile Service Provider Sri Lanka Telecom Mobitel has come forward to lend their support to the National Child Protection Authority. This will involve a number of projects, which will be undertaken by Mobitel, to help develop and build the National Child Protection Authority’s (NCPA) programme and its work, and achieving its vision of creating child-friendly and protective environments for children.
Mobitel will initially work on promoting the NCPA’s 24-hour hotline: ‘Child Line’ – 1929. Subsequently, Mobitel will also work closely with the NCPA, towards strengthening their call centre, via training programmes as well as an infrastructure upgrade.
Furthermore, Mobitel will carry out several fund-raising initiatives on behalf of the NCPA, which will lead towards the set-up of safe houses, which are aimed at ensuring the highest level of security to child witnesses and abused children.
“It is important that we protect our children and their rights. We are responsible for their protection and development, and we must ensure that they are able to achieve their fullest potential. We, at Mobitel, have taken it upon ourselves to go over and beyond our mandate of being the National Mobile Service Provider, fulfilling our brand promise of ‘We Care. Always.’ - lending our fullest support to the National Child Protection Authority towards achieving its vision. This CSR project is of utmost importance to us, and falls well in line with our mission to ‘Care, Share and Deliver’,” said Mr. Nimal Welgama, Chairman, Mobitel.
Commenting on this, Mrs. Anoma Dissanayake, Chairperson, NCPA stated, “It is truly heartening to see a corporate giant such as Mobitel, take the initiative to reach out to the community. The projects that Mobitel will carry out with us, will strengthen and develop our staff, our programme – helping us to work towards eradicating child abuse in Sri Lanka, while giving our children a childhood that they can be proud of.”
Pictured here L-R: Mr. Nimal Welgama, Chairman, Mobitel along with Mrs. Anoma Dissanayake, Chairperson, NCPA
MOBITEL VENTURES INTO AN UNPRECEDENTED NETWORK EXPANSION AND TECHNOLOGY DRIVE SIGNS STRATEGIC DEALS WITH ZTE AND HUAWEI
The National Mobile Service Provider, Sri Lanka Telecom Mobitel signed strategic cooperation agreements with ZTE Corporation and Huawei Technologies in the presence of H.E. President Mahinda Rajapaksa and China’s Chairman of the Standing Committee of the National People’s Congress Wu Bangguo, during his recent visit to Sri Lanka on the 17th of September 2012. The agreement was signed by Mr. Nimal Welgama, Chairman, Sri Lanka Telecom Mobitel along with representatives from ZTE Corporation and Huawei Technologies.
As per the agreements, ZTE and Huawei will collectively deploy over one thousand and four hundred 2G/3G and 4G LTE [Long Term Evolution] base stations as well as transmission equipment for Mobitel. The additional base stations will mean an increase in the network’s coverage, capacity and speed, making it South Asia’s first commercial 4G (FDD-LTE) network.
Commenting on the strategic deals signed, Mobitel’s Chairman, Mr. Nimal Welgama said, “Our partnerships with ZTE and Huawei are further strengthened by the signing of these agreements. We have worked closely with them, on many large-scale initiatives. This stage of our network expansion is crucial, and I am confident that both ZTE and Huawei will extend their support towards making this network expansion successful.”
“The successful completion of the expansion of our network in June has been a mammoth task. One thousand sites for 2G and 3G base stations were set up, all in record time. The new deals signed today, with ZTE and Huawei signal that crucial, next phase of development for Mobitel. This will help us expand our technological footprint, the network’s coverage to 100% population coverage, an increase in the network’s capacity and speed – all of which make up the deployment of 4G mobile technology in Sri Lanka. We have already enabled our core network with the latest HSPA+ powered by MIMO technology, thus developing the country’s ICT infrastructure, leading it towards an info-com and knowledge-rich society. As our network expands, so does the country’s ICT landscape. Each step we take, we do so, working keenly towards fulfilling the Government’s ICT goals,” said Mr. Lalith De Silva, Chief Executive Officer, Mobitel.
Mr. Zhang Sen, Vice President, Huawei - South East Asia said, “It is a great honour to be the strategic partner of the national mobile service provider of Sri Lanka since 2006. Huawei has a strong willingness to cooperate with Mobitel to enrich the quality of life of Sri Lankan’s through the deployment of our state-of-the-art technologies as well as services.”
“We are very glad to ink this deal with Mobitel. It is an honour for ZTE to conduct this network expansion project for Mobitel once again, which is also proof that our technologies, products as well as services are worthy to be trusted,” said Mr. Zhang Renjun, Senior Vice President, ZTE Corporation.
Huawei and Mobitel commenced business relationships from 2006 by introducing the first 3.5 Generation network for the South Asian region under Mobitel’s stage III network expansion. From then onwards, Huawei successfully delivered three turnkey projects consecutively to expand Mobitel’s 2G and 3G network. Huawei has also introduced a state-of-the-art Packet Core Network with the latest Policy Control Capability and Online Charging System (OCS) under stage VI.
In 2001, ZTE entered the Sri Lankan market, and set up a subsidiary in 2007. In June 2012, ZTE successfully completed Mobitel’s stage VI mobile network expansion project – the largest ever expansion project in the Sri Lankan telecom sector to-date, becoming the top telecommunication equipment vendor for Mobitel. According to stage VII of Mobitel’s network expansion contract; ZTE will deploy the first FDD-LTE based 4G commercial network in South Asia.
This expansion programme will further strengthen Mobitel’s dominance as the preferred mobile service provider in the North and East, which is a priority development area of the government – post-war.
Mr. Zhang Renjun, Senior Vice President, ZTE and Mr. Nimal Welgama, Chairman, Sri Lanka Telecom Mobitel signing the agreement, while Mr. Wijesiri Ambawatta, Director, Sri Lanka Telecom Mobitel looks on
Mr. Zhangsen, Senior Vice President, Huawei South East Asia and Mr. Wijesiri Ambawatta, Director, Sri Lanka Telecom Mobitel signing the agreement, while Mr. Nimal Welgama, Chairman, Sri Lanka Telecom Mobitel looks on
About ZTE Corporation
ZTE Corporation is a leading global provider of telecommunications equipment and network solutions. Through its network of operators across 140 countries, the company delivers innovative products and business solutions. It connects global customers via voice, data, multimedia and WLAN. Founded in 1985, ZTE is listed on both the Hong Kong and Shenzhen Stock Exchanges and is China’s largest listed telecoms equipment company.
About Huawei Technologies
Huawei is a leading global provider of commercial telecom networks and currently serves 45 of the world's top 50 telecom operators. Through continuous customer-centric innovation, Huawei responds quickly to customers' needs with a comprehensive, customized set of offerings. Huawei's products and solutions are deployed in over 140 countries and are supporting the communication needs of one-third of the world's population. As of December 2010, Huawei employed over 110,000 employees, 51,000 of whom are based outside of China. Huawei's international operations have an average localization rate of 69 percent.
‘Ease of mind’ for parents from Mobitel’s iCard NFC-enabled student ID card launched for the first time in Sri Lanka
The National Mobile Service Provider, Mobitel launched a student identity card solution that works on NFC (Near Field Communication) technology, for the first time in Sri Lanka. The student identity card named iCard was launched at Royal College.
The NFC card reader devices set up at entrance points at the school allow students to ‘tap’ in their attendance. A pre-defined cut off time ensures that absentees’ parents are informed of such via SMS. The iCard bears vital information of the student, such as: name, school admission number, photograph, validity period, emergency contact number and card number. The card will serve as means to monitor attendance, control access to buildings, a travel card, canteen card and library card, while the iCard management system will generate valuable management reports increasing the productivity and efficiency of the administration of the school.
Speaking at the launch, Royal College’s Principal, Mr. H.A. Upali Gunasekara stated, “We have a long-standing partnership with Mobitel, and the launching of this project only means that this partnership grows in strength. The iCard project developed by Mobitel is certainly one that we needed to increase the levels of safety and security of our students and also reiterate to parents that their children are safe. This technology also helps us to address truancy, which is a common issue amongst all schools. This multi-faceted project has much potential and we are proud to be the first school in this endeavor.”
“iCard is more than just a new student ID card. It offers the much sought-after solution using the latest technologies like NFC for administration and management of schools serving many stakeholders such as students, academic staff, parents, and service providers. It helps parents to monitor their children while assisting Principals and the Senior Management of Schools to make their operations more efficient. This project will do away with cumbersome manual reports, creating a digital, paperless environment in schools,” said Mr. Lalith De Silva, CEO, Mobitel. “As a nation which lost 30 years to a civil war, we now have to catch up rapidly and ICT will become a key catalyst, taking the country towards fully embracing the digital age. We have taken the initiative to rise above the call of being the national mobile service provider, by developing new technologies and introducing them to much-needed areas to improve quality of life and to bridge the digital divide, fulfilling one key area addressed by the Government’s ICT policy.”
iCard is the second NFC based solution following the NFC fuel management solution and is an outcome of Mobitel’s multi-tenant and state-of-the art NFC platform infrastructure that is ISO/IEC 18092 and ISO/IEC 14443-A compliant. The iCard solution will be expanded to a number of schools in the near future, in order to increase efficiency in administration duties. Following the launch of the initial phase, the functionality of the iCard will also be expanded.
L-R: Mr. Prabhath Gamage, General Manager – Product Development, Mobitel; Mr. Isuru Disssanayake, General Manager - Product Marketing, Mobitel; Mr. Manju Fernando, Chief Officer – Enterprise Business Development, Mobitel; Mr. Lalith De Silva, Chief Executive Officer, Mobitel; Mr. Upali Gunasekara, Principal, Royal College; Mr. G.D.S. Keerthisena, Senior Deputy Principal, Royal College; Mr. Y.M. Jayasuriya, Assistant Principal, Royal College.
Mobitel presents ‘MBus’ – its Master of Business course via mLearning
The National Mobile Service Provider, Sri Lanka Telecom Mobitel announced its partnership with the Department of Accountancy of the Kelaniya University to introduce ‘MBus’ – the Master of Business curriculum via its mLearning platform. With the introduction of this new initiative, students will now have the ability to access faculty on the internet via a Mobitel Dongle - making the mLearning ‘MBus’ programme a unique mode of education which enriches and exceeds the traditional classroom experience.
Positioned as a brand that cares always - this initiative further reiterates Mobitel’s commitment towards building an info-com and knowledge-rich society by enriching the education sector in the country. “We, at Mobitel, further enhance our commitment to introduce more and more mobile enterprise applications aspiring to make education increasingly accessible across the country. By pioneering initiatives such as these we are opening up new vistas of opportunities, both local and global; nurturing students to readily meet real-world challenges, and also encouraging the adoption and usage of new technologies – thus, rapidly building a digitally savvy population. MBus will certainly be a welcome mode of learning for busy executives, as it doesn’t require them to be physically present at the university, yet gives them a degree of flexibility and the opportunity to listen to lectures live or in time-shift mode,” commented the CEO of Mobitel, Mr. Lalith De Silva.
“It is already evident how Mobile Communication has revolutionized the way humans learn and interact. Being able to partner this initiative with the National Mobile Service provider is only going to open all new vistas of opportunities to the people who will contribute towards taking Sri Lanka to its next growth level,” stated the Deputy Dean of the University of Kelaniya, Professor Sarath Amunugama.
Launched in 2008, mLearning intends to act as a catalyst in fostering a knowledge rich economy. The University of Colombo and Sri Lanka Telecom Mobitel launched mLearning, an innovative concept that provides a new gateway to higher education, which was later extended to partnerships with the Open University of Sri Lanka, CIMA Sri Lanka, Edinburgh Napier University of Scotland, the Ministry of Higher Education as well as the Medical College of Sri Lanka. ‘mLearning,' also known as Mobile Learning, is the process of teaching and learning through the use of mobile and handheld devices such as mobile phones, personal digital assistants (PDA), laptops and tablet PCs.
Mobitel sponsors Annual NCE Export Awards for 7th consecutive year
Sri Lanka Telecom Mobitel is proud to announce that it is the Main Sponsor of the 20th Annual National Chamber of Export Awards to be held on the 21st of September this year. This is the 7th consecutive year that the National Mobile Service Provider will be supporting this endeavour of the NCE as its main sponsor, as they honor the ‘best of the best’ within the export sector. Positioned as a telecom brand that cares always, Mobitel expressed the brand’s commitment to nurture and promote local exporters who continuously contribute to the development of the nation’s economy.
Mobitel also recognized the Chamber’s efforts to widen the reach of this year’s awards to regional SMEs, commenting that it was this outlook and willingness to recognize true champions that has helped the NCE grow from strength to strength over the years.
Speaking at the event, Mr. Chandika Vitharana, Mobitel’s Senior General Manager – Sales and Distribution stated, “Our vision is ‘to lead Sri Lanka towards an info-com and knowledge-rich society through our service offerings’, and as technology evolves, we are proud to say that Mobitel has always been at the forefront of Sri Lanka’s mobile services industry. As a result, we are consistently equipped with the latest technology, and thus, we are able to offer these unrivalled facilities to export enterprises, service providers and exporters across the board, spanning any industry via our suite of business enterprise solutions, offering them access to a number of facilities and services. This drives them towards a knowledge-enhanced society which is ready to face the challenges of a dynamic industry. We strongly believe that adapting technologies that reflect excellent solutions and tools can support the economy’s progress. This stands true especially for a Chamber such as the NCE which spans over 450 export-oriented companies covering a wide sector of products and services, all of which could benefit immensely from adapting a host of business solutions that best suits each company.”
In Sri Lanka’s telecommunications sector, Mobitel leads the way in delivering unmatchable business solutions to both the public and private sectors. Being the first to introduce ground breaking 3.5G technologies to the country, Mobitel has opened new vistas of opportunity to the entire population. Through its ever evolving suite of Enterprise Solutions, Mobitel truly lives up to its promise of ‘We Care. Always.’ by providing a host of solutions ranging from customer communication to problem solving, increasing efficiency levels – ensuring that every touch point is an engaging and optimal experience.
Mobitel handing over the sponsorship cheque to Dr. Jagath Peiris, President, NCE. Also pictured here are Mr. Patrick Amarasinghe, President Emeritus, NCE and Mr. Rasa Weerasingham, Executive Director, NCE.
Mobitel supports Civil Defence Force ‘NANDIMITHRA’ Football Team
Mobitel, the national mobile service provider has announced its sponsorship of the Nandimithra Football team for a period of 3 years. The sponsorship is part of its ongoing commitment to support the youth of this country to attain global heights and usher in a positive team building initiative at a national level.
Football is a popular sport amongst the youth in the country and Mobitel is confident that Nandimithra would be a strong team; being enthusiastic and passionate to compete in games of its league. The Nandimithra football team sponsorship goes hand-in-hand with the mobile service provider’s drive to support local sports activities. Mobitel came forward to support Cricket and has been doing so for the last decade, staying deeply committed towards the nation’s pride and joy. Mobitel extends its support to the game of football, contributing its best resources to uplift yet another youth-centric sport in Sri Lanka, in the true spirit of the Mobitel brand "We care. Always."
The agreement between the Civil Defence Force and Mobitel was signed recently in the presence of Lt. U.M. Perera - Chairman CSD Football Committee, Rear Admiral Ananda Peiris – Director General CSD, Mr. Shalinda Gayashanth – Skipper, Football Team CSD, Mr. Lalith De Silva – CEO, Mobitel and Mr. Manju Fernando - Chief Officer - Enterprise Business Development, Mobitel.
Taking IT to the Villages, Mobitel opens its Regional IT Centre in Kegalle
As yet another step in its mission to lead Sri Lanka’s ICT transformation across the rural areas, the National Mobile Service Provider, Sri Lanka Telecom Mobitel recently announced the unveiling of their de-centralized IT Centre in Kegalle.
The Centre was recently, ceremoniously declared open by the Minister of Telecommunication and Information Technology Hon. Ranjith Siyambalapitiya in the presence of Mr. Lalith De Silva, CEO of Mobitel and other distinguished guests.
The initiative was born out of a concept of the Minister – in line with His Excellency’s vision on the Mahinda Chinthanaya Idiri Dekma programme. Mr. De Silva handed over a token of appreciation to Hon. Ranjith Siyambalapitiya for the opportunity created and the immense support rendered towards Mobitel to make this a reality.
Positioned as a brand that cares always, Mobitel strongly believes that this project further reiterates the Company’s national responsibility and commitment to develop the ICT transformation in the country, and thereby brings it one step closer to fulfilling its vision of ‘leading Sri Lanka towards an info-com and knowledge-rich society’. An establishment of this nature will also benefit the residents and locals of the Kegalle area by introducing technology to the region whilst creating a significant number of job opportunities. This in return will help create IT awareness as well as knowledge-enhanced individuals.
Mr. Lalith De Silva, CEO of Sri Lanka Telecom Mobitel stated that, “Our prime responsibility is to ensure that a world class, state of the art network with widest reach is in place. We have always been a prominent operator servicing the entire island. And what better way to mark this rapid expansion than by opening these IT Centres in order to further extend our support to the people of different regions. We constantly strive to equip ourselves with world class ICT capabilities and to maintain the technology leadership position in the Country. And while we are making profits, as a government entity, it is our duty to fulfill National objectives as well. As such, in the recent past, Mobitel also opened the first regional call centre in Sooriyawewa – one that today stands as the first call centre opened out of Colombo by a mobile operator. I strongly believe that such initiatives further reinforce the fact that many who live out of the urban areas may also have the right skills in terms of knowledge, talent and efficiency to serve our valuable customers.”
Mobitel’s CEO Mr. Lalith De Silva handing over a token of appreciation to Minister of Telecommunication and Information Technology Hon. Ranjith Siyambalapitiya at the Mobitel IT Centre in Kegalle. Also seen in the picture is Mobitel’s Senior General Manager Information Systems - Mr. Saman Perera.
National Transport Commission signs up with Mobitel for Mobile Enterprise Solutions
Constantly striving to empower all government institutions to be conversant in technology, the leader of the ICT transformation in the Country, Sri Lanka Telecom Mobitel – who incidentally also pioneered the exclusive ‘Upahara’ package to the government sector - today takes pride in signing up with the National Transport commission to supply Mobile Enterprise Solutions with the latest technology driven mobile communications services. The signing of the MOU took place at the National Transport Commission Auditorium in Colombo 05, under the presence of Minister C.B Rathnayake, along with Mr. Roshan Gunawardena, Chairman of NTC and CEO of Mobitel Mr. Lalith De Silva.
According to Mr. Lalith De Silva, “It gives me great pleasure to venture in to a strong relationship with a leading government institution such as the National Transport Commission. As the National mobile service provider we believe in creating synergies within the key government sector institutions in order to drive the country to the next level of growth and development. We look forward to building similar associations with other key government stakeholders and thereby provide an even better and more convenient service to the entire nation.”
In Sri Lanka’s telecommunications sector Mobitel leads the way in delivering broadband services to both the public and private sectors. Understanding the vital contribution the commission makes to transform the transport sector of the country, Mobitel’s custom designed mobile enterprise solutions will undoubtedly enhance in most effective and efficient manner the delivery of the transport commission services to their stake holders.
Event Photo and the caption
Mobitel MyAstro offers unique astrology forecasts to customers
The VAS receives recognition at e-Swabhimani annual awards.
Endorsing its commitment towards building an info-com and knowledge-rich society destined for improving life-styles, the National Mobile Service Provider Sri Lanka Telecom Mobitel today announced a partnership with Astrology Specialist Mr. Sumanadasa Abeygunawardene to enhance its revolutionary ‘My Astro’ value added service.
Mr. Sumanadasa Abeygunawardana developed this astrological reading which is based on actual, unique details of individuals such as Birth Date, Birth Time and Birth Place which is unique to each person. Whilst the MyAstro service was highly recognized at the e-Swabhimani awards ceremony held recently, the certificate received at the e-Swabhimani awards was ceremoniously handed over to Mr. Sumanadasa Abeygunawardana by CEO of Mobitel, Mr. Lalith de Silva to mark the partnership between the parties.
As the mobile communication market has matured, new and exciting trends are beginning to appear where mobile communication is used for services other than voice and text messages. Mobitel is proud to be actively involved in this trend, inspiring innovation according to wants and needs of its customers. The CEO of Mobitel, Mr. Lalith De Silva commented “Today the Mobitel Value Added Services team stands committed to introduce ICT applications with the view of facilitating growth in the lifestyles of the people of the Country at the most affordable packages. This is indeed a remarkable achievement, showcasing Mobitel’s ability to innovate, whilst offering the latest and best services to its customers. ’’
CEO of Mobitel, Mr. Lalith de Silva ceremoniously handing over the certificate which was received at the e-Swabhimani Awards held recently to Mr. Sumanadasa Abeygunawardana to mark the partnership.
Mobitel crowns Miss. Sri Lanka 2012 as Brand Ambassador for Liyasara
As the National Mobile Services Provider, Sri Lanka Telecom Mobitel has continuously been committed to honoring and paying tribute to women of Sri Lanka, whose contributions towards their families and society have not gone unobserved. With this in mind, Mobitel created the ‘Liyasara’ package - an initiative that was a fitting tribute to these remarkable women – one that would help empower their lives and add value to their daily engagements - be it relating to motherhood, health, professional commitments or domestic situations.
In an unprecedented move to strengthen this initiative, Mobitel has now announced that Sumudu Prasadini, Miss. Sri Lanka for the year 2012 has been appointed as the official Brand Ambassador for Liyasara.
A television show host, actress, fashion model and beautician by profession, Sumudu will represent our Nation at the Miss. World competition to be held in Mongolia, China in July this year.
Expressing her views on the appointment, Sumudu commented that whilst being honored to be associated with the country’s National Mobile Service Provider, as the official Brand Ambassador, she will be promoting the Liyasara brand to her highest capability in the future.
As an additional feature ‘Liyasara’ customers can access the ‘Liyasara’ Portal by simply dialing 222 which will provide Mobitel customers with information on nutrition and dieting, recipes, fashion and beauty tips, household remedies, child psychology, cerebral palsy, maternal and new born health, cancer awareness and celebrity news among many others. Through the exclusive ‘Liyasara’ voice portal Mobitel customers also have the opportunity to enjoy free talk time, SMS, VAS and Data.
Caption - From Left:
Mobitel’s Senior General Manager Sales and Distribution – Chandika Witharana along with Head of Corporate Sales Ravi Sivasidambaram exchanging the partnership Agreement with Miss Sri Lanka 2012 - Sumudu Prasadini as the “Liyasara Brand Ambassador”.
Mobitel helps Health Ministry to eradicate Dengue
Positioned as a telecom brand that cares always, the country’s National Mobile Service Provider, Sri Lanka Telecom Mobitel has continuously participated in development of various activities related to education, environment and health with a humanitarian spirit. With the growing epidemic of Dengue, Mobitel has now embarked on an awareness and facilitation campaign together with the Ministry of Health.
Speaking at the occasion where Mobitel announced their partnership with the Health Ministry, Additional Secretary of Health Services, Dr. Palitha Maheepala explained that eradicating Dengue from our country needs to be a collective effort.
“In wake of the Dengue Fever widespread different corporate organizations should come forward to collectively fight against it. I’m grateful to Mobitel for leading the way in this effort. The spreading of Dengue fever is a result of none other than maintaining an unclean environment – and the best way of making one’s contribution to this effort is to simply keep your surroundings clean. As a collective effort we need to show more concern towards controlling the pertaining situation. The Ministry’s efforts to decrease the number of deaths thus far have been very successful. We have further strengthened our treatment units to support the initiative.”
He further added, “If you have high fever for more than 2 days, it is advisable to consult a doctor immediately.”
CEO of Mobitel, Mr. Lalith de Silva explained, “Denue is now a National Epidemic. Keeping our brand promise ‘We Care. Always,’ Mobitel in partnership with the Ministry of Health has come forward in this mission to create awareness amongst the public of our country. Mobitel’s recent introduction of the “Doc Call” service will be a timely initiative to help dengue victims. As such, the service will enable all mobitel customers to obtain initial medical advice at any given time from a professional doctor.”
“In addition to the above, banners have been put on display and leaflets are being distributed at branch level. We have also embarked on a campaign to build awareness via electronic mediums as well as SMS.”
The partnership between Mobitel and the Ministry of Health is being established at a time when July has been declared as the Dengue Eradication Month. This will further invigorate the message that is being sent out to the public.
CEO of Mobitel Mr. Lalith De Silva exchanging the Agreement for cooperation on ‘The Dengue Eradication Awareness Programme’ with Additional Secretary to the Health Ministry Dr. Palitha Mahipala.
Mobitel commemorates International Widows Day 2012
Pledges its commitment to better the lives of widows across the island
Women play many roles in the lives of any individual, be it as a mother, sister, daughter or wife and should be given the credit and respect they deserve from society. Women face many hardships today in the event of the death of their husband, as the security of the family stands at stake. As Sri Lanka’s National Mobile Service Provider, Mobitel, has come forward to commemorate International Widow’s Day with a series of initiatives to support the livelihood of widows, thereby giving them a form of self employment.
Under the initial stages of the project, widows living in any part of the country can register themselves as a Mobitel freelance dealer in their area. Mobitel believes that widows play a crucial role in a family by being the sole parent and only bread winner, and the company is looking out to ensure the protection, welfare and development of widows to build up a prosperous and secure family unit.
Positioned as a telecom brand that cares always, Mobitel has always been committed to support and strengthen the different segments of customers who will in turn form the people quotient that will power Sri Lanka’s growth to be the Wonder of Asia. By pioneering initiatives that specifically target the role of a woman in enriching our society, the company has continuously been a part of international forums such as the GSMA mWoman programme.
International Widows Day is the UN’s annual global day of action to address the poverty and injustice faced by millions of widows and their dependents in many countries. International Widows Day was initiated by the Loomba Foundation in 2005 and officially recognised by the United Nations General Assembly, on a motion by the Government of Gabon, on 22 December 2010. The first International Widows Day was launched by Lord Loomba and the Foundation’s President, Cherie Blair.
Mobitel pledges to support the actions of these courageous widows by providing them with the security that they deserve and consider it part of their national responsibility to the country and economy.
Mobitel Successfully Concludes a Large-Scale Network Expansion Drive to lead the ICT transformation of Sri Lanka.
No other invention has had a greater impact on social interaction than the advent of mobile communications. How Mobile Communication has revolutionized the way businesses and humans interact needs no elaboration. Yet what we witness around is just the change that has been brought in by the facility of voice communication and to a smaller extent the textural messages which is only the first phase of the revolution. We have now stepped on to the second rung of mobile data communications and Mobitel as has always been in the past is leading in the forefront. Mobitel is determined to be the leader of the ICT transformation of Sri Lanka and as the national service provider consider it as its bounden duty.
Mr. Lalith de Silva, CEO of Mobitel commenting on the expansion drive said that “My prime responsibility is to ensure that a world class, state of the art network with widest reach is in place. I have to align Mobitel with the broader vision of the Government of making Sri Lanka the knowledge hub of Asia. We are proud to announce that we have just completed our biggest stage of expansion by increasing our total number of 2G and 3G base stations by over a mammoth 1000 sites within a record breaking period. We have now become a dominant operator servicing North and East following the liberation of those areas which is a priority component of the Government’s development strategy. Mobitel network excels in coverage, but also in quality, capacity and speed. We are planning even bigger investments to further extend our network as well as equip ourselves with world class ICT capabilities and to maintain the technology leadership position in South Asia. Finally, it is not the technology for its own sake but the customer experience that matters. We are committed to deliver that as our tag line loudly says ‘We Care Always.”
Rasantha Hettithanthrige , Senior General Manager – Engineering & Operations gave us another glimpse of this gigantic undertaking just completed. “This expansion project involved more than 70 partner companies, 200 engineers and more than 1500 skilled and unskilled labor,” This massive expansion is indeed a remarkable achievement, showcasing Mobitel’s ability to innovate and operate profitably whilst offering the latest and best services to its customers.
Further he added “we consider the Productivity, Cost Optimization & Safe & Pleasant Working Environment as 3 pillars of Engineering Excellence and we try to uphold these values so that Engineering Excellence is meaningful to all stake-holders”
Mr. Chandana Gunasekara, General Manager – Projects & Network Planning of Mobitel further elaborated on the next stage. “LTE or Long Term Evolution is the 4th generation (4G) mobile technology which will be the next leading technology for mobile broadband services globally. All our new base stations will be LTE ready. We are also on a further drive to educate and demonstrate LTE to our customers and we are indeed proud to say that we are the first in South Asia to do so. All the base stations are connected through SLT nationwide fibre network ensuring high reliability, high quality and high capacity bandwidth connectivity”
As technology evolves, new and exciting possibilities are created. The development of infrastructure is both the inspiration and the catalyst for the country’s advancement. Mobitel is determined to be a major partner of the government’s effort to transform Sri Lanka towards a new era.
Mobitel Women’s Basketball team crowned Champions at the Mercantile Knockout Basketball Tournament 2012
National Mobile Communications Service Provider, Mobitel Women’s Basketball Team became the Champions in the Basketball B Division Tournament after winning the finals against HSBC in the Mercantile Knockout Basketball Tournament 2012, which was held recently at Otters Aquatic Club.
The Mobitel team led in all four quarters of the game, which resulted in the final score being 61 - 54. All team members put in an outstanding performance while the Captain Gayani Wijesiri and the Vice Captain Prabhanthi Rupasinghe respectively scored 28 and 18 for the team. The team was coached by Mr. Gerald Jacobs.
Standing From Left - Shashika Gooniyangoda, Vithya Vasu, Maduka Fonseka, Coach Mr. Gerald Jacobs, Gayani Wijesiri – Captain, Kaushalya Rupasinghe and Dushyanthi Mathan.
Seated from left : Shirangi Perera, Sonali Liyaanarachchi, Roshini Palihakkara and Chathura Kodithuwakku.
Mobitel webcasts the Regional Project Management Conference 2012 unveiling mEvent Platform
Sri Lanka Telecom Mobitel unveils its truly mobile event web-casting platform “m-Event”, with the recently held Regional Project Management Conference 2012, in Colombo. The Conference themed “Accelerate National Development through Best Practices of Project Management” was hosted by the Project Management Institute-Sri Lanka Chapter, aimed at promoting best practices of Project Management as Sri Lanka is well poised to embark on many large and complex projects with the dawn of the post-war development era. The National Mobile Telecom Service Provider and the exclusive communications partner of the Conference, Mobitel, having realized the importance of this timely event extended its fullest support by webcasting the Key note speeches all over the world via internet using Mobitel’s novel product m-Event which enabled thousands of professionals around the world to participate virtually.
mEvent facilitates event organizers with a fully fledged web-casting platform which includes services such as event scheduling, creating list of invitees, composing and sending invitations. Such email invitations contain the web link for the selected Invitees to access and watch the event live as and when it happens. In addition to web-casting, m-Event allows event organizers and invitees to watch the event, as recorded, within a pre-specified period of time. m-Event provides the convenience of virtually participating at the event live from wherever they are for those who are interested but unable to physically attend the event.
Marking the launch of m-Event, the CEO of Sri Lanka Telecom Mobitel and the Founder Chairman of PMI-Sri Lanka Chapter, Mr. Lalith De Silva stated “I believe that promoting best practices of Project management can help to bring out business benefits from projects of any nature, magnitude and complexity. This will have a significant and positive impact on national economy and society at large. I am delighted to see PMI Sri Lanka chapter organizing such an important event and I am so happy that mEvent platform was able to capture the audience beyond the conference hall and provide access to a global audience. I am certain that mEvent will help many event organizers to effectively manage webcasting of their events to their own audiences conveniently.”
Mobitel mLearning to empower General Sir John Kotelawala Defence University
Sri Lanka Telecom Mobitel, the National Mobile Services Provider, signed a strategic agreement with the General Sir John Kotelawala Defence University (KDU) to facilitate online learning of the university’s professional studies through the Mobitel mLearning platform, a breakthrough method of pursuing higher studies via advanced technology and a brainchild of Sri Lanka Telecom Mobitel.
The partnership between the two entities enables Mobitel to step forward as the facilitator of an online platform for academics of the General Sir John Kotelawala Defence University to pursue their professional studies in their respective fields. The higher education programmes offered via the mLearning platform include Master of Philosophy/Doctor of Philosophy, Master of Law, Master of Business Administration in E-Governance, Master of Business Administration in Logistic Management, MSc. Degree in Military Science and Technology and MSc. Degree in Management. As a result, those interested in pursuing certified qualifications in these fields can now sign up at the Kotelawala Defence University and follow it online via the Mobitel mLearning platform at their ease.
Mobitel mLearning is an exclusive, globally accessible content delivery online learning platform solely conceived, designed, developed and deployed by Sri Lanka Telecom Mobitel. mLearning enables academics and lecturers to connect to live real time virtual classrooms from anywhere in the world allowing students to engage with the teachers as they would in normal classrooms, with all aspects of the learning classrooms being complete for full interaction. mLearning helps eliminate traditional barriers regarding education such as wealth, remoteness and lack of infrastructure and is considered a best of the breed solution to overcome barriers of distant learning systems used throughout the world today. Many recognized academic institutions both in Sri Lanka and overseas have partnered with Sri Lanka Telecom Mobitel to facilitate study courses on the mLearning platform, to empower students to pursue higher studies from any part of the world.
Commenting on the partnership Mr. Lalith De Silva, Chief Executive Officer of Sri Lanka Telecom Mobitel said, “The latest partner to come onboard the mLearning initiative and a notably significant partner at that, it give us great pleasure to be associated with the General Sir John Kotelawala Defence University to facilitate its students with the mLearning online learning portal to pursue their higher studies. mLearning is a unique and convenient method of online learning, enabling students to engage in other activities irrespective of time and location, without hampering their education. The concept and execution was solely powered by Mobitel, as we strongly follow our vision of leading Sri Lanka towards an info-com and knowledge rich society through our service offerings, and empowering society with educated individuals is primary to fortifying this vision in Sri Lanka.” He further added, “We warmly welcome the Kotelawala Defence University onboard with the rest of our eminent partner educational institutes and look forward to a long term partnership which will undoubtedly uplift the education standards in our country.”
The General Sir John Kotelawala Defence University was initially established as the "General Sir John Kotelawala Defence Academy" by the Parliamentary Act No 68 of 1981 and subsequently elevated to University status by the amendment Act No 27 of 1988, thereby empowering it to award Bachelors' and Postgraduate degrees in Defence Studies. KDU is a member of the Association of Commonwealth Universities (United Kingdom) and maintains necessary standards for educating and grooming Officer Cadets to meet the challenges of modern defence management. The Officers with exceptional performance can pursue postgraduate studies in reputed universities/institutions in accordance with the requirements of the Service to which they belong.
Mobitel launches ‘Liyasara’, a special package to empower Sri Lankan Women on International Women’s Day
International Women’s Day is celebrated worldwide on 8th of March with the sole intention of paying tribute to the remarkable women across the world for their economic, social and political achievements. As the National Mobile Services Provider, Sri Lanka Telecom Mobitel believes that women are a vital element in society and its development, from the upbringing of a family’s offspring to being a pillar in every family and organization. Mobitel has over the years, supported this belief by providing special facilities and services for women in Sri Lanka.
In line with this initiative, Sri Lanka Telecom Mobitel launched ‘Liyasara’, a special package for all women in Sri Lanka which enables customers to have easy access to information relating to Child Psychology, Cerebral Palsy, Maternal & New Born Health and Cancer Awareness, to name a few among a host of other areas. In addition to these information services, all customers under 65 years of age obtaining the Mobitel ‘Liyasara’ package would be covered with a special life insurance cover. The premium for the insurance cover is included into the monthly rental, which is provided at a nominal fee. Mobitel ‘Liyasara’ customers will be able to enjoy the benefits of a Rs. 100,000 worth Life Insurance cover and a Rs. 500,000 Accidental Death cover.
National Mobile Services Provider Sri Lanka Telecom Mobitel launched the Mobitel ‘Liyasara’ package on International Women’s Day in the honored presence of Sri Lanka’s respected First Lady Shiranthi Wickramasinghe Rajapaksa and other dignitaries at a special event at Temple Trees. The first Liyasara SIM card was presented to the First Lady, Shiranthi Wickramasinghe Rajapaksa.
Mobitel ‘Liyasara’ package is inclusive of a limited bundle offer granting free Mobitel to Mobitel voice calls and SMS to its users and a free data bundle of 10 MB. Further Mobitel ‘Liyasara’ customers are entitled to free minutes to access the ‘Liyasara’ voice portal, powered by Sri Lanka Telecom Mobitel and can also use the mTunes facility free of any monthly subscription.
‘Liyasara’ voice portal is a lifestyle portal providing Mobitel customers with information on Nutrition & Dieting, Cooking Recipes, Fashion & Beauty Tips, Household Remedies, Child Psychology & Health and Celebrity News. Mobitel ‘Liyasara’ customers can access the ‘Liyasara’ Portal by simply dialing 222.
Mobitel conducted extensive research with its partners prior to designing the Mobitel ‘Liyasara’ package exclusively for women. Observations made during this exercise showed that women based in rural areas in the country have no access to reliable and consistent information relating to Maternal Health, Child Psychology, Cancer Awareness and other important health concerns, which are essential to their daily lives. Facing great inconvenience and discomfort, these hard-working women would have to make unnecessary trips to central parts of Sri Lanka for proper guidance from experts relating to their issues.
The Mobitel ‘Liyasara’ special package was therefore created with the aim of empowering Sri Lankan women by granting unlimited and convenient access to credible information disseminated in all three languages by expert institutions such as the Sri Lanka Foundation Institute, Cerebral Palsy Lanka Foundation, Sri Lanka College of Oncologists and the Perinatal Society of Sri Lanka.
Women find themselves playing the demanding roles of daughter, wife, mother, friend and caregiver in society and attend to varying situations in their daily routines. In order to empower the lives of all women in Sri Lanka as the National Mobile Services Provider that consistently follows it brand promise of ‘We Care.Always.’, Sri Lanka Telecom Mobitel launched the ‘Liyasara’ Package with the sanction of First Lady, Shiranthi Wickramasinghe Rajapaksa and aspires to carry forward similar initiatives in the future for the betterment of all women in the country.
Commenting on the occasion Chief Executive Officer of Sri Lanka Telecom Mobitel, Mr. Lalith De Silva said, “As the National Mobile Services Provider, Sri Lanka Telecom Mobitel remains committed to honoring and paying tribute to women of Sri Lanka, whose contributions towards their families and society have not gone unobserved. As a nationally aligned mobile services provider, we worked towards an initiative that would be a fitting tribute to these remarkable women that would help empower their lives and add value to their daily engagements. With this in mind, we created the Mobitel ‘Liyasara’ package that has been customized to suit the needs of all women, be it relating to motherhood, health, professional commitments or domestic situations. With this new package, we envision a more empowered Sri Lankan woman who can better achieve her goals by having ready access to the world of information knowledge and communication.”
In the honored presence of First Lady, Shiranthi Wickramasinghe Rajapaksa and other distinguished female guests at the ceremony, Sri Lanka Telecom Mobitel gave special highlight to the service bestowed on society by all women and acknowledged the invaluable support women have demonstrated over centuries as supportive wives, nurturing mothers and noteworthy individuals in society contributing towards the development of the nation.
About Sri Lanka Telecom Mobitel
Sri Lanka Telecom Mobitel, the National Mobile Service Provider is a fully owned subsidiary of Sri Lanka Telecom. In January 2004, the company launched its fully-fledged 2.5G GSM network that is EDGE/GPRS enabled and designed to operate on dual band. In December 2007, the company launched its 3.5G HSPA network - the first Super 3.5G network in South Asia. Further, Mobitel successfully demonstrated HSPA + MIMO technology with down link speed up to 28.8 Mbps and carried out successful trial of 4G/LTE technology with downlink speed exceeding 96 Mbps, for the first time in the South Asian Region. Investments committed to date in the 2.5G/3.5G/4G networks and service offering amounts to over US$ 400 mn. Mobitel was also recognized at the SLIM Brand Excellence Awards 2011 as the Brand of the Year and Most Innovative Brand of the Year. Mobitel’s Customer Care can be reached by dialing 1717 from any network in Sri Lanka. Visit http://www.mobitel.lk/en/web/mobitel/press-releases for further details.
MOBITEL – THE OFFICIAL MOBILE SERVICES PROVIDER FOR ‘DEYATA KIRULA’ 2012
Sri Lanka Telecom Mobitel has come forward as the Official Mobile Services Provider for the ‘Deyata Kirula 2012’ exhibition. The national exhibition, held for the 6th consecutive year, will be declared open by the President His Excellency Mahinda Rajapaksha at Oyamaduwa in Anuradhapura on Independence Day the 4th of February and will continue until the 10th of this month.
Mobitel, Sri Lanka’s National Mobile Services Provider under the guidance of the Honorable Minister of Telecommunications and Information Technology Ranjith Siyambalapitiya, who has played a pivotal role in empowering the ICT sector in Sri Lanka, is keen to drive the nation towards a more technology-enabled future in line with His Excellency Mahinda Rajapaksha’s vision of increasing ICT literacy levels to 75% and making Sri Lanka the knowledge hub in Asia.
Mobitel, the national mobile services provider of Sri Lanka will showcase the endless possibilities in mobile technology through its latest products and services to the general public at the Deyata Kirula 2012 exhibition stall.
This is the 4th year that Mobitel has extended its support towards this national exhibition, which has consistently upheld its objective of enlightening the public on national pride and the nation’s development targets.
Hon. Minister of Telecommunications and Information Technology Ranjith Siyambalapitiya accepts the sponsorship from Mr. Lalith De Silva, Chief Executive Officer of Mobitel as Mr. Janaka Jayalath, Senior General Manager Corporate Planning and Marketing, Mobitel and Mr. Chandika Vitharana Senior General Manager Sales & Distribution, Mobitel looks on.
Mobitel Bags “Youth Brand of the Year” at SLIM Nielsen People’s Choice Awards 2012
The National Mobile Services provider, Sri Lanka Telecom Mobitel has once again been endorsed by the nation in recognition of the excellence in services and evolutionary strides made in the recent past as Sri Lanka’s leader in the mobile telephony industry. Sri Lanka Telecom Mobitel bagged the ‘Youth Brand of the Year’ award at the recently concluded SLIM Nielsen People’s Choice Awards 2012 held at Waters Edge rang out as the choice of the people across the country.
The Awards reflect consumer loyalty, commitment and preference of a brand, competing amongst many other corporate giants. As the National Mobile services provider, Mobitel acts as a pioneer in the telecommunication arena through many industry firsts and groundbreaking technology endeavors. Youth from the ages of 18- 25, from 23 districts determined Mobitel as the brand worthy of the ‘Youth Brand’ accolade.
Every year the SLIM-Nielsen People’s Awards is held to elevate the brands and personalities that have left a lasting impact on the people of the nation. Awards play a significant role in giving voice to the people’s choices and selections in brand and personalities.
This year’s awards ceremony boasts of a significant specialty in ‘people’s representation’ as it includes the North and East of the country in the research for the very first time. The SLIM- Nielsen People’s Awards saw its inception in 2006 and has been since held annually, encouraging best practices amongst corporates in the local industry, and supports key research and marketing functions in Sri Lanka.
Mobitel once again bares testament to its excellence in striving to serve customers with an ‘element of care’. The Youth Brand award of the year was another accolade amongst many that entail the national mobile services provider’s journey in dedicatedly serving the nation.
Mr. Chandika Vitharana, Senior General Manager, Sales & Distribution Sri Lanka Telecom Mobitel and Mr. Manju Fernando, Chief Administration Officer, Sri Lanka Telecom Mobitel seen in picture accepting the SLIM People’s Award for ‘Youth Brand of the Year’ from Mr. Ruwan Liyanagamage – Treasurer, Sri Lanka Institute of Marketing.
Mobitel and Laugfs Supermarkets partner to enable Reload and Bill Payment facility for customers
National Mobile Service Provider Mobitel recently partnered with Laugfs Supermarkets to offer its customers the added convenience of making bill payments, purchasing Smart Prepaid recharge cards and reloads at any of the Laugfs Supermarkets in its extended retail supermarket network. As a result, Mobitel customers in both prepaid and postpaid segments can now vastly benefit from this alliance.
A brand that has always been very attentive towards its customers’ needs, Mobitel extended its services to include the Laugfs Supermarket network reaching out to customers in greater Colombo and the outskirts including Negombo, Seeduwa and Marawila. This will enable all Mobitel prepaid and postpaid customers to visit any of the Laugfs Supermarket outlets at the most convenient locations and engage in reloading their connections or settling their payments.
Speaking on the partnership, Mr.Nishantha Weerakoon, Senior General Manager Finance & Procurement of Mobitel said, “Partnering with a rapidly expanding retail supermarket network such as Laugfs gives us the opportunity to extend our payment facilities to our customers who can, as a result easily access any outlet with the least amount of hassle. As a customer centric brand, our customers’ convenience and satisfaction is core to our organization and we believe that this partnership paves a way for us to deliver this offering.”
Mr. Ravi Dahanayake – Director - Chief Executive Officer of Laugfs commenting on the alliance said, “It’s truly a pleasure for us to be in a partnership with a leading mobile service provider such as Mobitel and offer our service outlets to enable reload and bill payments to all their customers. We are well established as a supermarket network and will continue to expand our services and our reach to significant locations in Sri Lanka. We believe that Mobitel customers will as a result greatly benefit from this venture.”
Photo Caption: (L-R)
Mr.Manju Fernando - Chief Administrative Officer Mobitel , Mr. Saman Perera – Senior General Manager Information Systems Mobitel , Mr. Chandika Vitharana, Senior General Manager Sales & Distribution, Mobitel, Mr. Nishantha Weerakoon, Senior General Manager Finance and procurement Mobitel, seen in picture exchanging agreements with Mr. Ravi Dahanayake, Director/Chief Executive Officer, Laugfs Supermarkets, Mr. T.T. Gunasinghe, Director/General Manager, Laugfs Supermarkets, Mr. A. Wickramage, Chief Operating Officer, Laugfs Supermarkets and Mr. Chaminda Wijesinghe, Assistant General Manager Laugfs Supermarkets
A Christmas to remember – Mobitel celebrates the Season with Maharagama Cancer Hospital Paediatric Ward for Children
Children all around the world look forward to Christmas, that one special occasion of the year with great anticipation and excitement, with the pleasure of knowing that they will be showered with presents while partaking in all the festivities that are part and parcel of this significant celebration. Sadly however, not all children are able to celebrate this festive season in a similar fashion; especially the little ones undergoing treatment at the Paediatric Ward at the Maharagama Cancer Hospital, who are valiantly battling various stages of cancer.
As a Corporate that genuinely cares about the welfare of these brave young fighters, under the direction of its CEO, Mr. Lalith De Silva, the National Mobile Telecommunication Service Provider Mobitel in line with its mission to “Care, Share and Deliver” took on the task of ensuring that these young children enjoyed this year’s Christmas just like every other child. With this in mind, a team of Mobitel’s employees headed by Mr. Nilanjith Gunawardena (President of the Mobitel mClub – an association set up amongst Mobitel employees that promotes social, sports and entertainment activities among staff) together with Mr. & Mrs. De Silva paid a visit to the Paediatric Ward of the Maharagama Cancer Hospital, bearing gifts, nutritional supplements and medical items to present to the resident children at a special Christmas function, prepared solely with the intention of giving these children the opportunity of celebrating the seasonal festivities amidst family and friends.
Speaking on the initiative, Mr. De Silva said, “It’s truly a moving sight to see the joy and excitement of these brave young children, who despite the poignant circumstances they find themselves in, choose to enjoy the best of what life has to offer them. It was a personal endeavour of mine to take forward this initiative with an equally passionate team at Mobitel to ensure that this will be a memorable Christmas that will linger in those young minds and hearts as they celebrate it with their family and all of us at Mobitel. This is one of the many socially responsible endeavours Mobitel will be partaking in, under the company brand promise, ‘We Care. Always.’ with the intention of enhancing the lives of our community and our nation.”
A choir of talented Mobitel employees sang a medley of popular Christmas Carols while the highlight of the event was the arrival of a much-anticipated Santa Claus that entertained the children. The Paediatric Cancer Ward at the Maharagama Cancer Hospital comprises of over 120 resident children ranging from infants to 14 year olds. As a socially responsible corporate entity, Mobitel will continue to conduct similar activities in the near future with the objective of uplifting the lives of Sri Lankans across the nation.
Photo Caption: Lalith De Silva, CEO of Sri Lanka Telecom Mobitel, Mrs. De Silva (Center) and Nilanjith Gunawardena, President of the Mobitel mClub seen in picture with the Mobitel Christmas Carolers & other members of the Mobitel Family
Lalith De Silva takes over the reins for the second time as CEO of Mobitel
Sri Lanka Telecom Mobitel, Sri Lanka’s National Mobile Service Provider recently announced the reappointment of Lalith De Silva as the company’s Chief Executive Officer. No stranger to the mobile telecommunications industry in Sri Lanka, Mr. De Silva was also Mobitel’s first CEO to assume duty following the acquisition of the company by Sri Lanka Telecom in 2002 and was instrumental in laying the foundation for the company’s rapid technological and market growth. Hailed as a global ICT and project management specialist, Mr. De Silva brings with him a vast bank of experience gained as a Senior Consultant at SLT, a Board Director at SriLankan Airlines and Senior Advisor at Saudi Telecom.
Enjoying a successful year decorated with numerous awards and high growth, his appointment comes at a crucial juncture not just in the history of Mobitel, but also in Sri Lanka.
Mobitel’s timely introduction of the latest in mobile technology to Sri Lanka is testimony to the telecommunication service provider’s vision of leading Sri Lanka towards an Info-Com and knowledge rich society through its service offerings. Mobitel was the first in Asia to launch a Super 3.5G HSPA network and the first in Sri Lanka to demonstrate HSPA+ MIMO and 4G/LTE. Constantly striving to create unparalleled communication solutions and implement new technology to boost the country, Mobitel has taken giant strides to make ICT technology affordable and accessible to everyone. The appointment of an ICT specialist in the calibre of Mr. De Silva also further reinforces Mobitel’s vision alignment with the ICT development goals of the nation.
Mr. Nimal Welgama, Chairman – SLT & Mobitel, speaking on the appointment said, “With proven expertise as an inspirational leader with high performing team building skills, I am confident that Lalith together with the able support of the forward thinking, dynamic and highly committed team at Mobitel, would be able to steer the Mobitel brand towards even greater heights in the Sri Lankan Mobile ICT landscape”.
Mr. De Silva talking about his appointment and aspirations for the company said “Returning to Sri Lanka after many years I am delighted to see the transformation of our nation not only in terms of infrastructure and economic development but also in terms of its people and their social and spiritual progression. We are now a free and united nation under a strong and visionary leader. From an industry perspective, within a short span of six years, our mobile penetration has grown from less than 20% to the current level of over 90%. Internet penetration too has grown by ten fold. It is certainly a promising time for the country and I consider it both a privilege and a pleasure to have the opportunity to once again lead the Mobitel team and help contribute towards the further development of our nation.”
Mobitel clinches the ‘Brand of the Year’ title – the Highest Recognition in Brand Excellence at the SLIM Brand Excellence Awards 2011
Mobitel, National Mobile Service Provider, clinched the most coveted award ‘the Brand of the Year’ at the SLIM Brand Excellence Awards held on 18th October at Waters Edge, re-iterating the brand’s commitment towards maintaining exemplary business practices whilst portraying the position Mobitel holds as a leading brand in the country.
The highly anticipated evening for the Sri Lankan marketers organized by the Sri Lanka Institute of Marketing (SLIM) progressed with Mobitel sweeping the boards, clinching the Gold Awards for the ‘Service Brand of the Year’ and the ‘Innovative Brand of the Year’, a Bronze Award for Mobitel mTunes as ‘Turnaround Brand of the Year’ and drew to a close with the exciting climax of receiving the ‘Brand of the Year’ award - the Highest Recognition in Brand Excellence at SLIM Brand Excellence Awards 2011.
Mobitel first entered the SLIM Brand Excellence Awards in 2009, clinching 2 Gold Awards for ‘Innovative Brand of the Year’ (for M3) and ‘Best New Entrant of the Year’ (for UPAHARA) and 2 Silver Awards for ‘Service Brand of the Year’ and ‘Turnaround Brand of the Year’ (for SMART). At the 2010 Awards ceremony, Mobitel further improved on its previous performance by clinching the Gold award for the ‘Service Brand of the Year’ - the highest recognition in the Service category. As such, the winning of the ‘Brand of the Year’ title this year, which is the overall highest recognition given to the best performing brand of both product and service categories, is testimony to the accelerated growth momentum Mobitel as a brand has been able to achieve and maintain over the years.
Speaking on the company’s success at SLIM Brand Excellence 2011, Mr. Janaka Jayalath, Senior General Manager Corporate Planning & Marketing of Mobitel said, “It was truly a moment of great pride for the entire team at Mobitel as well as for our valued partners, when we were presented with the ‘Brand of the Year’ award at this year’s SLIM Brand Excellence Awards 2011, as it inspires us to further commit towards taking our brand to even greater heights. We will ensure that we will consistently maintain best practices and effectively deliver our brand promise of ‘We Care. Always.’ to our loyal customers who have been a pillar of strength and an inspiration to us to continuously strive to enhance our services.” He further added, “We would like to extend our gratitude to SLIM for its pivotal role in endorsing brand excellence and the eminent panel of judges for their professionalism in awarding the ‘the best of the best’.”
The SLIM Brand Excellence Awards is an awarding body fashioned to distinguish Business Organizations making significant contribution towards the corporate arena, through exemplary business practices. A team of best professionals have premeditated on the criteria for the marking scheme, judging and noting many other minute details critical to the excellence of the award ceremony. The awards ceremony celebrates brand excellence at a national level and annually recognizes and rewards the motivation, dedication, and hard work of great marketers in crafting brand champions. Since its docile beginnings, the awards have grown to recognize Sri Lanka’s top class businesses that have thrived amongst contemporaries.
Mobitel constantly strives to ensure that best practices remain part of its corporate culture, reflecting the company’s success in upholding high levels of customer satisfaction. As a leading mobile service provider in Sri Lanka, Mobitel’s success at this year’s SLIM Brand Excellence is a true testament to the organization’s thriving business philosophy.
Mobitel Celebrates Third Anniversary of ‘Upahara’
Three lucky customers to be rewarded with brand new houses worth Rs. 4 Million each
The National Mobile Service Provider Mobitel will be rewarding three privileged Upahara customers with houses worth Rs. 4 Million each, in celebrating the third year anniversary of the the launch of Upahara in 2008. The Upahara package was specially designed for State Sector employees and Pensioners in recognition of their vital service to the nation and provides its users with many exclusive benefits that are unparalleled within the industry.
All Upahara customers who have their mobile connections active during the month of December will be eligible for this draw. Additionally, Mobitel registered customers with active connections should have their bills settled of all outstanding payments by December 2011.
With the launch of the Upahara package in 2008, Mobitel provided the State sector employees, pensioners and clergy with unique offerings that were unpararalled in the telecommunications industry. State sector employees have contributed immensely towards the welfare of the country in their respective fields and are considered a valuable asset to the nation as a whole. As a result, with the objective of acknowledging their valuable service, Mobitel introduced the revolutionary Upahara package
For the first time in the mobile service industry, as part of the Upahara package, Mobitel enabled its customers to make outgoing calls to other Mobitel lines and fixed lines completely free of charge daily between midnight to 6pm. In addition to this incredible offer, Mobitel’s Value added services such as 3G, Video Calls, GPRS, CLI, IDD, Missed Call Alerts, WAP, SMS were offered without any activation fee or a monthly rental fee. As a result of these unique benefits that were inclusive in the Upahara package, it soon became a highly valued and popular mobile package among the state sector employees, pensioners and clergy in the country.
As a customer centric brand that is consistently upgrading its services and facilities for the betterment of its customers and the nation, Mobitel has time and time again proved its prowess as a leader in the industry. Keeping in line with the company brand promise ‘We care. Always’ and creating a revolution once again with Upahara, Mobitel is proud be able to contribute and reward its valued customers with three houses at the end of the draw.
Mobitel once again emerges as the ‘Best Engineering Organisation’ at Engineering Excellence Awards
At the Engineering Excellence awards hosted recently by the Institution of Engineers Sri Lanka (IESL), Sri Lanka Telecom Mobitel, the technology leader in mobile telephony in Sri Lanka, reemerged winner of the coveted “Best Engineering Organisation” in the category “Infrastructure – Service Sector”.
This is the second time that Mobitel won this award for excellence in engineering, presented by IESL in its biennial Enginnering Awards ceremony that recognises outstanding engineering achievements. Mobitel won this award in the year 2008 as well.
As the National Mobile Service Provider, Mobitel has committed itself to delivering a superior service and mobile experience to its customers through cutting edge developments in engineering. The company was the first in South Asia to launch a high speed 3.5G HSPA network. This was followed by becoming first again in Sri Lanka to demonstrate HSPA+ MIMO, and in 2011, Mobitel yet again secured a place as first in the South Asian region to demonstrate 4G/LTE, exceeding speeds of 96 Mbps.
With a distinct reputation for service and quality through innovation and technology, Mobitel, is at present the lead mobile broadband provider in Sri Lanka and has lead the country in breaking new frontiers in the international ICT space using its technological prowess and advantage in the broadband front. The value of technology is greater if it can be used for the benefit of larger society, and fully appreciative of the role of technology in improving quality of life, Mobitel constantly strives to use its technology leadership towards adding value to its customers, be it quality, coverage, ease and breadth of use, affordability, convenience, scalability and futuristic appeal.
The Excellence in Engineering Award epitomizes Mobitel’s exceptional achievements encompassing effective capacity utilization, superior planning and execution, unparalleled operational excellence, technological prowess, service breadth, consistent quality, innovative strength and high standards in productivity.
IESL, the premier professional body for engineers of Sri Lanka prides a history of over 100 years and has a growing membership which at present covers almost all specialties in engineering. The biennial Engineering Excellence Awards of the IESL is primarily motivated to encourage and celebrate the excellence of the science and best practices of engineering by rewarding the best and finest of its members, individuals, organisations and companies for their outstanding accomplishments and achievements in engineering.
For Mobitel, the proud recipients of many awards and accolades in excellence, the IESL Excellence in Engineering Award is an important recognition of its drive to adopt and employ technology for the advancement of society. Mobitel is in the forefront of leading Sri Lanka towards an info com and knowledge rich society, and in its pursuit to reinvent and innovate for the future, Mobitel is at present transforming into a Next Generation Network, and this, it is confident, will influence Sri Lanka’s emergence into its next phase of ICT powered growth.
Mobitel introduces the first LG 3D Smartphone in Sri Lanka with Abans
Mobitel, the National Mobile Service Provider announced the launch of the first 3D smartphone in the country in association with Abans Lanka, sole distributor for LG mobile phones in Sri Lanka. A ground breaking mobile unit, LG Optimus 3D is an innovative smartphone with second-generation dual core technology and an advanced “Tri-Dual” architecture. The first of its kind to be launched in Sri Lanka, Abans together with LG Electronics partnered with Mobitel as the official network provider for the launch.
As the national mobile service provider, Mobitel has committed to embrace and offer the latest and the most advanced technologies that are needed for Sri Lanka’s rapid development. Being the first in Asia to successfully demonstrate 4G LTE technology, achieving a data rate of 96 Mbps, Mobitel has proven that it has constantly been at the peak of adapting to and offering the latest technology, in line with international trends. The partnership between LG Electronics and Mobitel in launching the first 3D mobile phone in Sri Lanka is therefore testimony to the telecom provider’s ability to offer the most advanced technology.
The LG Optimus 3D guarantees a full 3D experience in creating, sharing, and viewing -in a smartphone form factor. This unique mobile device takes the smartphone experience into new territory with its Tri-Dual configuration – dual-core, dual-channel and dual-memory – which allows for improved performance when multi-tasking, viewing graphics-intensive websites, enjoying a movie or playing graphics-intensive games. The LG Optimus 3D is also a major step forward in the utilization of full 3D functionality in everyday life – users can record and immediately view content in 3D without the need for special glasses.
The 4.3 inch WVGA display offers bright and flicker-free images in HD, up to 1080p in 2D and up to 720p in 3D. Special software allows for real-time conversion of 2D to 3D for photo and video content. Free software for converting 2D games will be available for download (details to be announced soon) enabling users to enjoy a variety of multimedia content in 3D. The captured 3D content can be shared with 3D TVs via and HDMI 1.4 connection and the phone can also send content to any DLNA certified device. In addition, users can upload and stream 3D content on YouTube’s dedicated 3D channel (www.youtube.com/3D).
In line with this partnership, Mobitel offers a specially designed value pack for all those who purchase the LG Optimus 3D, which is exclusively available at Mobitel outlets. This unique offer provides the users with a monthly quota of 150 minutes of talk time to all Mobitel lines, while another 50 minutes to call other networks, 100 SMS to Mobitel numbers and enables data usage up to 600 MB per month. Customers will be able to enjoy these benefits for a period of six months.
Speaking at the launch event, Mr. Janaka Jayalath, Senior General Manager Corporate Planning & Marketing of Mobitel said, “We are well equipped with the infrastructure and technology to suit the advanced features of all smartphones, specifically those in the likes of the LG Optimus 3D. We believe our corporate clientele will immensely benefit from our service offerings and renowned customer service
Commenting on behalf of Abans/ LG Electronics Mrs. Aban Pestonjee, Chairperson of Abans, said, “It’s truly a great pleasure for us to launch this remarkable mobile device in partnership with the national mobile service provider, Mobitel. LG Electronics, a global leader, has over decades been at the forefront of designing electronic devices that have assisted mankind in improving their daily routines. With our vision being ‘to deliver innovative digital products and services that make our customers’ lives better, easier and happier through increased functionality and fun’ we constantly strive to introduce highly advanced devices such as the LG Optimus 3D.” She further added, “This is the first of its kind in Sri Lanka and we are enthusiastic to see the response from our local community towards this device, which we believe will prove to be an experience out of this world.”
About the LG Optimus 3D
Peak Efficiency and Performance Powered by Unique Tri-Dual Configuration
LG’s Tri-Dual architecture pushes the LG Optimus 3D’s performance well beyond simple clock speed improvements. Other smartphones – even those with higher clock speeds and dual-core technology – suffer when it comes to actual performance because of the inefficiency inherent in a single-channel configuration. With a dual-channel configuration, data transfers take place simultaneously between the dual-core and dual-memory, resulting in noticeably faster performance. As a result, the LG Optimus 3D maximizes run-time efficiency leading to noticeably smoother, faster, and longer multi-tasking, browsing, gaming and multimedia enjoyment than ever before.
Full 3D Experience: 3D Recording-Viewing-Sharing
LG’s full 3D concept transforms 3D technology from a novelty to a practical tool. 3D recording, viewing and sharing is faster and more convenient in the Optimus 3D and can be enjoyed without cumbersome glasses. LG’s latest smartphone enables owners to capture high quality 3D content with 3D video stabilization technology and real-time misalignment correction algorithm which automatically corrects for shake during recording. The smartphone’s wide viewing angle makes watching videos and movies much more convenient and comfortable.
Edinburgh Napier University and Mobitel mLearning launch ‘global first’ MBA
Colombo - 12th September 2011
A UNIQUELY flexible MBA for aspiring Sri Lankan executives has been launched by Scotland’s Edinburgh Napier University (ENU) and Sri Lanka Telecom, Mobitel.
In a global first, the new MBA programme will be delivered via Mobitel’s mLearning platform, allowing students to follow lectures in an interactive virtual classroom environment.
Students enrolled in the course will be able to interact with lecturers on a face-to-face level through the mLearning platform, and will graduate with a UK qualification.
The online degree programme is on par with other Edinburgh Napier University MBA degrees and has been designed to fit the busy working life of Executives and to be as flexible as possible.
Students also have the option to add further value to their studies by spending a Semester at the Edinburgh Napier University in Scotland.
Commenting on the unique partnership, Professor George Stonehouse, Dean of Edinburgh Napier University’s Business School, said: “As a university rated among the best for employability in the UK, with a significant international presence including in India, Hong Kong and other countries, we are delighted to extend one of our post graduate programmes to Sri Lanka as well.
The unique feature about pursuing your studies via the mLearning platform is that all environments have been created to promote interactivity among students and lecturers whilst enhancing a student’s learning experience without requiring physical presence in the university.”
Professor Stonehouse added: “The most important fact is that due to its design and unparalleled functionalities, ambitious students with the thirst to broaden their knowledge can now confidently do so with the help of Mobitel’s mLearning platform.”
Students enrolled in the course will learn and acquire a variety of skills related to business, including creative problem solving, critical reasoning and strategic thinking. Global Economic principles, strategic business issues, organisational management and the realities of the competitive marketplace will be studied. Communication techniques, both written and verbal, will also be highlighted.
Sri Lanka Telecom Mobitel’s Senior General Manager, Corporate Planning & Marketing Mr. Janaka Jayalath said: “Sri Lanka has immense potential to emerge as a prominent knowledge hub in the region and Mobitel as a national minded entity, is constantly on the look out to support and foster our country’s welfare.
Through Mobitel’s mLearning platform, we have harnessed the education pertaining to many industries in our nation, via partnerships with prominent educational institutes.
Following in the wake of our national partnerships, our next step was to facilitate students to follow courses with international patronage, which resulted in our partnering with a reputed university such as the Edinburgh Napier University, to enable students to pursue their higher studies at their own convenience by bridging the gap between time and accessibility, via mLearning.”
The British High Commissioner, John Rankin, sharing his views on the partnership said, "I congratulate the Edinburgh Napier University and Mobitel (Pvt.) Ltd. for pioneering this unique educational service. British education is held in high regard in Sri Lanka and I am delighted that both Britain and Sri Lanka are looking for new ways to make British education accessible to Sri Lankan students."
About Edinburgh Napier University
Edinburgh Napier University is a dynamic, innovative and forward-looking institution dedicated to supplying educational services which are relevant to the needs of today's students and employers. By offering creatively designed courses, flexible study methods and accessible routes to higher education ENU equips its graduates for success in a competitive job market.
GSMA mWomen Working Group Meeting to be held in Colombo this September hosted by Mobitel
Colombo - 7-8th September 2011
Mobile network operators along with representatives from the wider mobile ecosystem, vendors and academic experts from around the world will be travelling to Colombo, Sri Lanka this week for the latest meeting of the GSMA mWomen Working Group, hosted by Mobitel on 7-8th September 2011.
The interactive two day programme consists of thought-provoking discussion on recent research, and case studies, with lively debates and interactive workshops.
The programme will present a forum for mobile operators and related industry experts to jointly explore opportunities to bring women into their customer base as well as partnering with expert content providers to create useful, relevant and reliable content to benefit women’s lives in order to expand on how mobile technology can sustainably empower women in the developing world.
The GSMA Development Fund created the ‘GSMA mWomen Programme’ after identifying a sizeable gender gap in mobile phone ownership in low- to middle-income countries in a comprehensive study produced in 2010 in partnership with the Cherie Blair Foundation for Women. The research ignited a desire amongst mobile operators and the development community to close the mobile phone gender gap and to generate both new commercial opportunity and social development. The official launch of the GSMA mWomen Programme was attended by U.S. Secretary of State Hilary Clinton, at the U.S State Department, Washington DC, USA in October 2010.
In pursuit of its vision of ushering the Nation towards an “Infocom and Knowledge rich Society”, and building on the framework developed by the GSMA, Mobitel, Sri Lanka’s National Mobile Service Provider launched its own initiative to support the global GSMA mWomen Programme, styled under the theme “SHE” following the GSMA mWomen global launch, to enhance the lives of Sri Lankan women through the infusion of mobile ICT among them.
As an initial phase, Mobitel introduced a suite of tailored services for the Sri Lankan woman, which included preferential tariff plans for voice and broadband, priority service counter for ladies at main branches, as well as, an interactive voice based lifestyle portal named ‘Liya Waruna’, that can be accessed by simply dialing 222, on any Mobitel phone.
In pursuit of re-iterating its commitment in empowering women at the bottom of the pyramid, and in line with the GSMA mWomen Programme, Mobitel recently partnered with the Ruhuna Economic Development Agency (RUEDA) to provide women with an opportunity to create a livelihood by providing the necessary training and guidance to become Women Community Communication Promoters of Mobitel.
As part of its commitment to supporting the GSMA mWomen Programme, Mobitel is also being represented in the Programme’s ‘Working Group', established to unite operator members committed to closing the mobile phone gender gap in the developing world.
Mrs. Anoma Laphir – Director Mobitel said "Mobitel is committed to making a valuable and measurable contribution to uplift the living standards of the various communities in Sri Lanka, through our service offerings. The GSMA mWomen programme furthers that objective. Further, as the National Mobile Service Provider, Mobitel is delighted to have been given the opportunity of hosting this programme in Sri Lanka as it provides us an ideal platform to ensure that the needs and aspirations of women in particularly the rural areas of our country are well-represented in this initiative."
”Working Group meetings are a key part of our programme activities and we are delighted to be working with Mobitel at this September meeting,” said Trina DasGupta, mWomen Programme Director, GSMA. “We look forward to a productive meeting with all our members from the mobile industry who have committed to closing the mobile phone gender gap and creating life-enhancing services for women.”
As of September 2011 the following mobile operators have pledged their support to close the mobile phone gender gap by 50 per cent over the next three years, enabling ownership of mobile phones for women in the developing world: AT&T, Banglalink, Bharti Airtel, Cell C, Dialog, Digicel, France Telecom/Orange, IDEA Cellular, Maxis, Mobitel, Mobilink, MTN, Orascom, Qtel, Roshan, Safaricom, SMART, Telenor, Telefónica O2, Trilogy International, Umniah, Uninor, Vodacom, Vodafone Group, Vodafone Essar and Vodafone Turkey. From the wider mobile ecosystem, the following partners have joined the GSMA mWomen Working Group: Ericsson, Google, Microsoft and Nokia.
Mobitel receives highest award for excellence in Service Sector at CNCI Achiever Awards 2011
Colombo - 31st August 2011
At the recently concluded CNCI Achiever Awards 2011 ceremony, Sri Lanka Telecom Mobitel walked away with the Gold for National Level - Industrial and Service Excellence in the Extra Large category and the CNCI Top Ten Award for Industrial and Service Excellence in the Extra Large category, becoming the only Mobile Service Provider to be awarded at the esteemed awards presentation organized by The Ceylon National Chamber of Industries.
Graced by Governor of the Central Bank of Sri Lanka, Mr. Ajith Nivard Cabraal, the event concluded on a high note with some of the most respected industrial and service enterprises receiving prestigious achiever awards for Industrial Excellence.
Established five decades ago, The Ceylon National Chamber of Industries was the pioneer Chamber of the Industrial Sector in Sri Lanka and has been a key driver behind industrial growth and excellence in the country. The CNCI Achiever Awards held for the 10th consecutive time this year is considered one of its main initiatives directed at encouraging and empowering manufacturing and service sector companies to reach greater heights in performance.
The evaluation of the entries were made out on a number of criteria encompassing Turnover, Value Addition, Productivity and Responsibilities towards employees, Growth and Future, R & D, Quality Assurance, Environmental Responsibilities, Health and Safety and Social Responsibility, carried out by a panel of judges of well respected industry professionals.
The awards ceremony celebrates Industry and Service excellence at a national level and annually provides a public stage for the crystallization of multifaceted achievements at all levels of industry and recognizes organizations for their spirit of resilience, hard work, dedication and upholding of well-honored professional ethics.
Mobitel constantly strives to ensure that best practices remain part of its corporate culture, reflecting a company’s success in upholding high levels of customer satisfaction. As the leading mobile service provider in Sri Lanka, Mobitel’s success at this year’s CNCI Achiever Awards is a true testament to the organization’s thriving business philosophy.
(L-R) Mr. Preethi Jayawardena – Deputy Chairman, Ceylon National Chamber of Industries (CNCI), Mr. Ajith Nivard Cabraal – Governor, Central Bank of Sri Lanka, Mr. Sunil Liyanage – Chairman, Ceylon National Chamber of Industries (CNCI) and Mr. Nishantha Weerakoon – Senior General Manager Finance, Mobitel (Pvt) Ltd at the CNCI Achiever Awards.