What is mAdvertising?
mAdvertising specializes in executing one-time promotional campaigns to SLTMobitel mobile subscriber base on behalf of enterprise customers. This digital advertising solution enables the delivery of special offers, promotions, and discounts to Mobitel subscribers via SMS, expanding their market reach across the country through instant and highly effective communication.
To whom this service is for?
Mobitel offers mAdvertising solution for Enterprises who wish to reach their targeted customers with minimum cost.
How can I select the target segment?
Promotional messages will be sent via SMS to selected mobile subscriber base. You are given the flexibility to choose your target market based on;
- Location (Specific area/Provinces/Districts/ island wide reach)
- Age (Youth, Senior, citizens)
- Gender
- Based on mobile expenditure
- Mobile package-wise segmentation (Post-paid/ Prepaid/ Upahara etc.)
- Device type / OS type
- Big Data analytics
- Cell tower based customers
Can I use Number Masking?
Yes. You can use your company name, brand name or unique sender ID to send your promotional message/s instead of a Mobitel number. The number masking should be 11 characters or less.
What's the maximum character length per message?
Message Type: Max Character Length per page
| Message Type |
Max Character Length per page |
| English Message |
160* |
| Multilanguage/Unicode Message (Sinhala/ Tamil) |
70** |
* each 160 characters will be considered as one SMS.
** each 70 characters will be considered as one SMS.
What is the minimum subscriber base required to execute a campaign?
3,000.
What is the rate for mAdvertising SMS campaign?
| Subscriber Base |
Per segment SMS Rate (Rs.) |
Campaign Handling Fee (Rs.) |
| Up-to 15,000 |
3.00 + tax |
15,000.00 |
| 15,001 - 25,000 |
2.00 + tax |
15,000.00 |
| 25,001 - 400,000 |
2.00 + tax |
Waived off |
| 400,001 - 5,000,000 |
1.00 + tax |
Waived off |
| Over 5,000,000 |
0.50 + tax |
Waived off |
Can customers Opt-out from the promotional campaigns?
Yes. Customers can Opt-out from SMS campaign/s at any given time. The promotional messages will be sent along with Opt-out option.
What are the terms and conditions applicable?
- All rates are subject to government taxes and all payments to be done in advance.
- The confirmed schedule (Draft provided) has to be submitted to Mobitel signed by an authorized signatory at least 2 days prior to the campaign execution date.
- Mobitel shall have the right to reject a part of the message, the complete message or the schedule.
- The Client shall not make any false representation through this service.
- The Client shall refrain from providing any obscene, defamatory, scandalous or political material or any such content.
- The Client shall not at any time provide any information regarding any competitor of Mobitel or any information, which has conflict of interest with Mobitel.
- The Client shall provide contact personnel in the event of customer queries related to the content provide by the Client.
- The Client accepts that this service is provided “as is” and Mobitel shall not bear responsibility for any failure to deliver any messages and remedy shall only be limited to re- send the failed messages.
- The Client shall bear the sole and total responsibility with regard to the content of the message and the Client shall defend, indemnify and hold Mobitel, its officers, agents, employees, directors and affiliated entities harmless from any and all claims, damages, costs, liabilities and expenses (including reasonable attorney's fees) caused by, relating to or arising from claims:
- a)To the Client's breach on the obligation under this Agreement to the messages sent under this system.
- b)To the Client’s provision of the products and/or Services.
- c)To the acts or omissions of the Client’ employees, agents or representatives.
