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Thursday, 16th January 2020

Mobitel & ‘CareerMe’ takes on the mantle of career guidance for students, teachers and parents

Reiterating its pledge in leading Sri Lanka towards an info com and knowledge rich society, Mobitel, Sri Lanka’s National Mobile Service provider, has partnered with CareerMe, a fully-fledged career guidance app and web platform developed by a local company in partnership with an Australian body, to aid students, teachers, parents and other industry professionals alike to obtain career guidance.

The free career guidance mobile app is a first of its kind in Sri Lanka and hosts free, interactive online career tools that help identify the best career and education paths with personalised career guidance at the touch of a fingertip. As technology partner for CareerMe and other such innovative startups, Mobitel has taken on the mantle of a mentor - nurturing tech entrepreneurs and innovative startups to succeed as successful businesses. Since its launch in August 2019, CareerMe App is witnessing rapid adoption and was awarded the ‘Winner in the Learning and Education category’ at the ‘e-Swabhimani Digital Social Impact Awards 2018’, organized by the Information and Communication Technology Agency (ICTA) of Sri Lanka. Through this collaboration, Mobitel hopes to enhance employability by guiding students in the right direction, so that they can pursue their aspirations and become a vital asset to the country.  

Nalin Perera – CEO, Mobitel explains, “As the National Mobile Service Provider, Mobitel, is playing a strategic role in driving a spirit of technology-backed entrepreneurship to encourage business ideas that will enhance people’s lives and make a national contribution. Mobitel has been active in expanding nascent IoT and IIoT technologies in Sri Lanka, investing heavily in bringing the advanced technologies to benefit Sri Lankans.  Our aim is to empower people from both rural and urban areas with the ability and knowhow to access enterprise solutions that would help them increase their efficiency, productivity and re-engineer processes. We have partnered some startups which are thriving today and will continue to seek out innovative idea and concepts and put them on the path to prosperity. The growth and expansion of home-grown startups have the power to drive economic growth.”

With CareerMe, the future generation of the country can obtain career guidance coupled with advisory support to successfully achieve their ambitions thus become a vital force in fulfilling the future employment demands and help move the nation’s engine of growth forward. 

In the past, Mobitel has nurtured THURU as technology partner, providing technical consultation mainly in the domains of NBIoT (Narrow Band Internet-of-Things), Blockchain and Artificial Intelligence to make the system futuristic and intelligent. THURU was one of the 10 finalists of the Season 2 of Kotiyak Vatina Adahasak, Sri Lanka’s first-ever innovation and entrepreneurship-based tech reality TV show powered by Mobitel.

About CareerMe

CareerMe® is Sri Lanka’s award-winning career guidance company, founded by a young Sri Lankan woman entrepreneur and operates in technical collaboration with Grow Careers Australia. Believing the power and potential of career guidance to develop and realize aspirations of young people for sustainable national growth and development, CareerMe provides nationwide, impartial career guidance services in all three national languages for youth to explore education and career options that match their personality, skills, strengths and interests. As a pioneer technology driven hybrid career guidance company in Sri Lanka, we serve clients such as schools, corporations, education providers, youth services, government bodies, charities, professional organizations and provide personalized career guidance for private clients.

Nalin Perera, CEO of Mobitel exchanging the MOU with Anjana Kulasekara, Founder & CEO of CareerMe.

 

Tuesday, 14th January 2020

Mobitel partners with Nations group to expand customer outreach

Sri Lanka’s National Mobile Service Provider, Mobitel, entered into a partnership with Nations Group, a leading direct marketing sales company, to expand its sales reach island-wide and increase penetration into new customer segments. Forging ahead with the mission to deliver convenient services to potential clients, Nations Group will offer door-to-door and advisory services on all Mobitel’s products and services, including Pre Paid, Post Paid and Broad band. Further, the partnership will deliver unique benefits to Sri Lankans, bringing in real-time activations for Mobitel products and services at their doorstep.  

 

Mobitel has built up a diverse distribution network by partnering with elite service providers as part of its ‘Go to Customer’ strategy. Its formidable distribution network encompasses partnerships with a vast spectrum of partners to ensure it remains within arm’s reach of its subscribers.

 

As per the terms of the new partnership, Nation’s direct marketing staff will receive thorough knowledge and training about all of Mobitel’s products and services. Mobitel’s direct marketing strategy will allow the marketing staff to promote its products and services directly to the customers, thereby helping build loyalty for the Mobitel brand while empowering them to experience the quality of the offering at their doorstep.

 

The service at their doorstep concept eliminates the need for customers to visit Mobitel branches while enabling marketing staff to promote products and services which would best suit the needs of the prospective user based on their lifestyle and communication needs. Apart from infusing convenience, Mobitel is confident the partnership will help drive sales and develop brand awareness. As a dynamic corporate entity, Mobitel is contributing towards the nation’s development by developing the ICT landscape through its service offerings and technology by bridging the digital divide. Built around the concept of customer centricity and the ‘Care’ promise, Mobitel keeps adding value to its offering in response to customer needs whilst maintaining its personal touch.

 

A market leader in the field of direct marketing, the Nations Group (Subsidiary of Granton) was founded in October 1995 and has expanded to a global network with operational offices in Canada, USA, Australia, Spain, Japan, Philippines, Malaysia, Thailand, Indonesia, Pakistan, India, Bangladesh and the Gulf. The company encompasses an overall sales force of approximately 2,500 individuals attached to its merchandising, flyers, advertising, applications and cosmetics solutions providing specialized and tailor-made solutions for clientele; both local and global in the areas of telecommunications, electronics, 

Sheen Silva – General Manager/Marketing, Thilishiya Gayatri -Coordinator, Upali Samarakoon / CEO / Managing Director, Steven Hills / Vice President GCC Gulf, SEA, ISC, Chandika Vitharana – Senior General Manager, Sales and Channel Development, Mobitel, Rukshan De Silva- General Manager, New Market Development, Mobitel, Lalith Piyashantha – Manager, Alternative Channels, Mobitel. 

Nation’s Group Sales Team

 

Friday, 10th January 2020

Mobitel Bags Five Awards at Singapore Customer Engagement Forum & Awards Wins 2 Gold, 1 Silver & 2 Bronze at 1st Edition of SEAC 

 
From Left – Sherom Fernando- Assistant Manager, Digital Media, Mobitel, Laxshmi Sachathep -  CEO, Wemina (Thailand), Chevin Mandawala- Assistant Manager, Brands, Mobitel
 
Recognising its unparalleled customer centricity and care, Mobitel, was bestowed with 2 Gold 1 Silver and 2 Bronze awards at the 1st edition of SEAC Singapore Customer Engagement Forum and Awards, held in Singapore recently, by APAC Customer Engagement Pte. Ltd. (Singapore) and A&A Enterprises Sri Lanka, supported by ACEF Global. Entrenching its credentials once again on an international platform, Mobitel was awarded an array of medals among stiff competition from peers in the South East Asian region. As a testimonial to its innovative approach, Mobitel won a Gold and Bronze in the Best Use of Data & Research category for its Upahara offer and Suicide Prevention campaign respectively; another Gold for Excellence in Digital Transformation for its Mobitel Selfcare App; a Silver for Cash Bonanza in the Best Brand loyalty Marketing Campaign category and; finally, a Bronze for Excellence in Launch Marketing for its Master package.
 
The Chief Guest for the gala award ceremony was  Nandana Wickramage (The Pratical Coach) from Sri Lanka along with  noted speakers from across the Asia Pacific region including Raja Ramachandran - Director Marketing at Tech in Asia (Singapore); Abhishek Bhattacharjee - Chief Digital Officer at Invictus Blue Group (Malaysia); Preeti S. - CEO of ZtoA Marketing Solutions (India); Matthias Kraaz - COO at Windsor.ai, (Singapore); Kishan S. Founder at ThinkSocial Asia (Singapore) and Graham D. Brown,   Founder of Pikkal & Co – a brand storytelling consultancy (Singapore). 
 
The inaugural event featured industry leaders from across the region sharing insights on the latest trends in customer engagement along with an Awards Gala event awarding some of the top work across the Asia-Pacific. This event was primarily aimed at marketers who are looking for insights on how to build deeper engagement with their customers. The Awards recognize those who are doing innovative customer engagement work, while the Forum facilitates top leaders in the industry to share their experiences and successes with their peers across the region. Mobitel, through special offers, continually demonstrates how much it values its customers! A highly customer-centric company, under its credo of ‘We Care. Always.’, Mobitel strives to infuse convenience and flexibility into the lives of its customers. The support and loyalty in return from its customer base has helped it to grow and expand to become Sri Lanka’s beloved telco brand. 
This year the secretariat received 264 entries from Singapore, Malaysia, Vietnam, Sri Lanka, Indonesia and India competing for the Best Campaigns, Creatives, Activities, and Marketing Initiatives. 
 
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